Proposal for international journal of marketing semiotics

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international journal of marjeting semiotics

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Proposal for international journal of marketing semiotics

  1. 1. International journal of Marketing Semiotics George Rossolatos, //disruptiVesemiOtics// May 2012
  2. 2. Aims of the journalq To constitute a hub for research in marketing semioticsq To leverage the increasing interest in semiotic approaches to marketing issues among academics and practitioners alike
  3. 3. Readership and marketq Readership base spans both semiotics and marketing research disciplinesq By opening up the scope of published papers to the entire marketing mix (as against branding and advertising, which have been the focal areas of interdisciplinary approaches to marketing semiotics) the journal is expected to expand the existing pool of readers
  4. 4. Publication frequency and number of words per article, number ofarticles per issue, and number of pages per issueq Publication frequency: Initially twice per year (trial phase: generate interest and create buzz)q No of words per article: 7000-8000 • also open to practitionersq No of articles per issue: 7q Number of pages per issue: 150
  5. 5. Competing journals and how does the proposed journalrelate to those? Is this journal complementary? How does thejournal stand out? Is it gap-filling?q The journal fulfills a massive and existing market needq No direct competition
  6. 6. Contact detailse-mail disruptivesemiotics@myway.com

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