Clickfunnels helps you build high converting landing pages so that you can convert more leads and customers. This slideshare clipboard walks you through my top 5 landing page parts you should split test to create more revenue. For a complete review of Clickfunnels Pricing and product features, visit http://www.groovymarketing.biz/blog/clickfunnelspricingreview.
For an extended blog post relevant to this clickfunnels slideshare upload, visit this post: http://www.groovymarketing.biz/blog/top5landingpagesplits
Top 5 Parts of A Clickfunnels Landing Page You Should Split Test So Can Create More Revenue
The Top 5 Parts of A Landing Page You Should
Split Test So You Can Create More Revenue
Want to perfect your sales funnel? Want to know the #1
thing that will take you on a road of constant
improvement to your conversion rates?
Why? Because it actually allows them to make the right
changes for their sales funnel to become a converting
The more you test, the more you’ll make.
Split testing can sound like a generic digital marketing
So what is it really?
It's also known as A/B testing. It works by having two
different versions of your website or sales page. Then
driving trafﬁc to said page variations and contrast the
Visitor A sees version A and visitor B sees version B and
Both activities are measured on the page where the split
testing takes place.
The goal is to have one page outperform the other
according to your marketing goals.
Here's an example:
Say you want to do a webinar and have a registration
page to begin your webinar funnel. You want to increase
your registration % on that page. You A/B test that page
to see what your trafﬁc(prospects) are most likely to
Now, there’s different ways to measure the success or
failure of a page you’re split testing.
If you’re using Click Funnels you’ll be able to see the
results right on the landing page within your funnel.
You’ll see each test side by side your control(original).
You’ll also be presented with a conﬁdence score which
describes how ‘conﬁdent’ you should be in declaring
that test the winner.
By testing each stage in your funnel this results as a well
optimized sales funnel. This results in more revenue.
Don't you love more revenue:)?
The biggest question most marketers face when split
testing involves WHAT to actually test.
This article is here to help all you who are wondering
where you should focus your split testing efforts to begin
#1. Split Test Your Headline, The
Workhorse of Your Website
Your headline does 80% of the work on your sales page
or landing page.
The large attention grabbing piece of text that sits at the
top of the page.
You know the ones.
An excellent headline means more people read the REST
of the page.
What’s the point of building a landing page when no one
reads past the headline?
And not consuming enough information to buy your
That’s a sureﬁre way to a shortage in sales.
There’s an interesting statistic related to the importance
of headlines, as Brian Clark from Copyblogger explains,
and it states that 80% of your people read the headline,
but only 20% will read the rest of it.
Yeah, that’s how important a winning headline is.
It’s the only piece of copy the majority of people will ever
read on your landing page.
So there’s no room for error here.
So what do you need to know to write a winning
Well there’s a lot of different strategies that you can use
to grab people’s attention but here are 4 simple steps
you can take that Neil Patel reccomends you remember:
Your headline should be unique.
Your headline should be ultra-speciﬁc.
Your headline should convey a sense of urgency.
Your headline should be useful.
Write different variations of the headline.
Then pick out the two best headlines.
(or even better, ask different people to pick out the two
best headlines and then see which two really are the best
Then off you go to split testing the two.
After having used the two different headlines in your split
testing efforts, you should see a difference between the
results these two headlines had.
I won’t say how long it takes for you to get clear and
trustworthy results because that depends entirely on how
many visitors you get and how you acquire them.
Visitors from paid advertising behave entirely different
than visitors who found a blog post of yours entertaining
and decided to check out your product.
But the rule of thumb here is, the more visitors you split
test with, the better the results as you’re testing at scale.
That part’s quite obvious really, but I just wanted to make
sure you were aware of that.
#2. Test Your Offer
After the visitor scrolls down from line one, meaning the
headline that you’ve successfully split tested and
optimized to perfection, what they should see is an offer.
An offer is quite self-explanatory, because it’s exactly
what it means in every situation, you give your visitor
something in exchange for their email address, and that
is the offer.
They act as the incentive for your visitor to voluntarily
enter their email address into the ﬁeld on your landing
The offer can be anything, from a free eBook to a
webinar that you recorded last week. Just make sure it’s
something your target audience would be interested in,
because getting a free eBook about nutrition is great,
but might not be what you’re looking for after clicking to
a landing page that has “Amazing Photoshop Skills Fast
And Easy” as the headline.
A good offer, however, is more than just an eBook
relevant to the niche, it needs to deliver immeasurable
value to the visitor
Everybody has free eBooks that they offer to their
visitors, which is also a reason to think outside the box on
this one. Maybe go for something different and more
The lead magnet is a piece of content that you want your
visitors to get instant value from as soon as they give you
their name and email address.
By delivering value in an easy to access, fast to go
through and simple enough for a toddler to understand
package, you’re golden.
Some examples of nice and creative opt-ins can be
found here if you’re looking for some inspiration.
When you’ve come up with two relevant offers to use as
incentive for your visitors, you’ll get to the actual testing
phase of the operation.
This one is really the easiest one to test, because all you
need to do is see which incentive leads to more signups
over a certain period of time.
If you’re using ClickFunnels I’d recommend using a
ClickPop in the sidebar of your blog to drive optins for
your lead magnet.
#3. Split Testing For Your Ideal Price
While it’s safe to assume that there’s one good price
point ($5 cheaper than your closest competitor’s
offering) you shouldn’t always go for it.
Even though it’s a common pricing strategy, called the
market based pricing strategy, you can grow your
revenue rather easily simply by split testing two different
You can for example take the market based pricing
strategy as one option, using a price common to the
market or one slightly below that, and then compare its
results to a completely different pricing strategy. The
alternative price could be based on the proﬁt margin or
alternatively change the pricing type itself.
What do I mean?
Well think about this, a membership site can be priced
any of these ways:
* $27 per month (charged monthly)
* $20 per month (charged yearly)
* $1 trial for 14 days (then $57/month charged monthly)
* Free trial for 7 days (then $27/month charged monthly)
* A one time $997 charge
All of these are different pricing strategies which can be
used for a membership site but ﬁnding the right one for
your business model requires testing.
Check out the terms in the internet marketer’s dictionary.
#4. A/B Test Your Call to Action
Every website needs a clear call to action. Period. Below
is a great one from Aweber:
A proper call to action grabs the attention of your visitor
in a way that arises intrigue and desire in them.
You’ll need to make them want to sign up to your mailing
list or purchase your product.
By having an effective call to action in the right spot on
your landing page, you can easily double the sign ups in
comparison to those gotten with poor call to action
An amazing call to action is always clear and simple, and
never asks for the visitor to take multiple actions at once.
Only request them to sign up, subscribe, watch the video
or something else that you’d like them to do, but don’t
ask them to do everything for you.
That just confuses them.
When analyzing the results of split testing two calls to
action you’ll only need to compare the amount of
signups each individual call to action managed to gather
from the trafﬁc you sent to them, which makes this one
an easy measure as well.
#5. Background Colors and Layout
How your visitors perceive the look and feel of your
landing page is important, but a well thought out landing
page should not see a drastic improvement from a
different font color or background image (unless the
original image was horrid, seen that happen as well).
You can however gain a few new sign ups from the slight
improvement made by these split tests. When testing
elements such as font color remember to consider the
psychology behind color and how they subconsciously
impact the decisions made by your visitors.
While harder to measure, the process is fairly straight
forward. If you have the necessary trafﬁc for it, you could
try multivariate testing for the colors and layout, which
allows you to test multiple different combinations in one
No more split testing blue against green, then green
against red and red against blue, just testing them all on
different visitors in a single go.
Don't forget, you want to test BIG changes.
That's where you'll see your biggest results.
I’ve put the ﬁve elements into an order based on
importance. The ﬁrst four are basically co-equals.
You shouldn’t leave out split testing any of those four
under any circumstances.
If you want more in depth, speciﬁc and complex metrics
and results, you should try multivariate testing, which is
basically split testing, but as the name suggest there are
multiple variables and versions being tested at once.
It’s especially convenient when measuring features such
as colors and their combinations as well as different font
So now what?
Are You Using A Landing Page Software
That Will Beneﬁt Your Income?
I’ve learned one thing when it comes to website builders
and landing page software.
Flexibility and speed is key. You can have the best
product in the world, but if you can’t quickly and easily
optimize your offer pages, you’re offer is dead on arrival.
Additionally, email marketing + trafﬁc (unique site visits)
+ GREAT landing pages = MORE REVENUE.
If you want the above formula for your business or
website, I’d encourage you to sign up for a FREE 14 Day
Trial of Click Funnels.
Sign up here at this link now.
DISCLAIMER: I do not own or run Click Funnels as a
business. I am an afﬁliate and get paid a commission at
no extra cost to you if and when you decide to become a
paying customer. HOWEVER, if you do sign up with my
links in this ebook, you get some special bonuses:)
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