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Email Marketing Roadmap By Groovy Marketing - Sales Funnel Madness


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Gotta story and a free gift in today's sales funnel lesson.

Systems are great, unless you are the system.

John runs a car dealership and he has a system. His system consists of him being customer service with a personal touch. It also consists of him generating sales leads. Oh, and it also consists of him managing inventory and closing sales.

His business is only as good as his personal capacity.

He notices that leads who visit or contact his dealership come in three forms: Tire Kickers, Price Shoppers or I Need A Car Immediately!

He loved the latter of the three the most. Wouldn't you? Yet, John spent as much if not more time with the Tire Kickers and the Price Shoppers as he did with the I Need A Car Now people.

This was not cost effective.

His system looks like many systems out there.

Every time a new contact appeared, he had to qualify the lead himself...with his own brain in real time. He would try his best to use pre-written emails that he had created to help answer their questions based on their classification. He was doing a lot of one-to-one marketing.

But, John had a life too. He had a spouse, kids, civic responsibilities, hobbies and an all around zest for doing things that he loved. His system did not accommodate for those things. A vacation was as foreign as the Theory of Relativity.

Are you in John's shoes? Or in a similar situation?

Let me help you...

Automated Marketing Is The Answer

If your sales cycle consists of you or you and another person always being present to do everything John does, then you are leaving TONS of money, and more importantly time, on the table.

A well thought out and crafted automated marketing system can be the difference maker.

Delegate to the machines people....

Within seconds of people visiting your website, seeing a Facebook Ad, engaging with your social media outlet or sending you an email, you can have them magically segmented into classifications. Then, an email pops up in the prospects inbox with a relevant message to them based on where they are qualified(Tire Kicker, etc).

This email is giving them valuable info as well as giving them a call to action. Call this the "racking the shotgun" email(You should watch this video from one of my marketing heroes, Perry Marshall...).

Then, periodically in the following days or weeks, they receive more emails that were pre-written and tailored to teach and convert based on the automatic qualification process they went through initially. You are taking them through the sales cycle without even being in the room.

Heck, you're now at that soccer practice, date with your spouse or long overdue vacation while your SYSTEM is doing the job.

Your family gets more of you.
Plus, your sales team is getting pre-qualified leads(they'll love that). And your leads are getting fast answers to their questions and quick customer service...not to mention sales conversi

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Email Marketing Roadmap By Groovy Marketing - Sales Funnel Madness

  2. 2. EMAIL MARKETING ROADMAP Generate Leads Add Value Get Conversions Set A Goal For # Of Emails You Want Develop A Lead Magnet Deploy the Lead Magnet In A Relevant Advertising Medium Gather Email Addresses In Exchange For Your Lead Magnet Add value to your email list through a nurture sequence Add value 80% of the time in your content Teach "what" they need to do, not "how" Use 20% of your copy to sell your product or service Engage in copywriting that is convincing Include strong Calls To Action
  3. 3. Set Your 1 Decide How Many Email Addresses You Want To Collect and Go For That Specific Target Relentlessly. Generate Leads
  4. 4. Before you proceed.... It's important to remember that each of the following steps themselves can be complex. This tool is meant to act as a roadmap for your journey in automated marketing. Don't put pressure on yourself to master all of the following sequence all at once. Email marketing is about optimization, testing and goal setting. Nothing more. Results will come with attention and diligence to your craft. Lastly, a specific note about attracting traffic(step #4). Your automated email marketing efforts will only succeed if you do your due diligence in QUALIFYING your traffic before they enter your funnel. For instance, if you're selling software to lawyers who run their own firms, you'll want to make sure you don't market to legal professionals in corporate environments or anyone even outside that vertical.
  5. 5. Generate Your 2 Create a tool, a cheat sheet, an ebook, a video series or any consumable resource that allows you to add value quickly to your client prospect. Generate Leads
  6. 6. Capture 3 Deploy your lead magnet with a well optimized landing page. You can get a quick start with or This is where you will convince someone that your lead magnet is worth their email address. Generate Leads
  7. 7. Attract 4 Utilize a paid advertising platform like Facebook Advertising, Google Adwords, Twitter Ads or LinkedIn Ads to push online traffic to your landing page. Also, utilize content marketing and other inbound marketing strategies to push organic traffic. Generate Leads
  8. 8. Nurture 5 With a autoresponder, interact with your email list by adding value to them about your subject matter. Teach them "what" they need to do, but not quite "how" to do it. This will help you build authority and trust. Use an email client like Mailchimp, Aweber, Infusionsoft, etc. Add Value
  9. 9. Nurture Use 80% of your content to teach, 20% of your content to sell. Add Value
  10. 10. Convert 6 Use 20% of your content to convert sales. Utilize active, not passive, verbs in your copywriting to inspire action from your leads. Get Conversions
  11. 11. Always Include 7 No matter what your subject matter is, always include a strong call to action so that you can condition your list to take action when you ask them to. Get Conversions
  12. 12. Preferred Tools Graphic Design: - - Email Client: Landing Pages: Advertising- -Facebook Ads -Twitter Ads
  13. 13. Deeper Reading #1 Why Business Owners, CEO's and Salespeople Should Love Automated Marketing
  14. 14. Deeper Reading #2 Want To Get More Customers? - Develop A Killer Unique Selling Proposition
  15. 15. Deeper Reading #3 4 Questions You Must Answer To Be An Effective Marketer
  16. 16. Connect US Like @jrhodesbizFacebook