Foodservice Solutions® Steven Johnson - Grocerant Guru     Stealth Competition: Who’s After Your Share of the Market?   Ex...
A Danish Philosopher  “Life can be understood by     looking backward, butmust be lived by looking forward.”
Eatzi’s – Niche Pioneer
Eatzi’s CustomizationAppetizers & Salads   International Flavors
Eatzi’s Mix & MatchBundled Meals   Individualization
Wawa - Cappuccino
Wawa – Toasted Wrap Sandwich
Sheetz – Success
Sheetz MTO
Rutter’s – Steps to Success   Mix & Match   Lunch & Dinner
Competitive Menus
Competitive Positioning
Quick ChekReimaging Quality
Daypart ExpansionLunch        Breakfast
Daypart Competitive
7-11 FreshHot Wings       Turkey Sandwich
7-11 - Fresh & FastFresh Fruit      Cut Fruit
Whole Foods
Whole Foods is Fresh Food
Safeway
Walgreens Café W Plus
Walgreens Café WDuane Reade - Delish   450+ Units
Walgreens Fresh & Fast
Steven Johnson      Grocerant Guru  Foodservice Solutions® Tacoma, Washington 98406www.grocerants.blogspot.com       253.7...
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Stealth competition who’s after your share of the market 2012

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  • Focusing on Quality food, portioned for 1, 2, 3, or more? Eatzi’s is consumer focused empowered by consumer choice. Phil and Eatzi’s refocused industry insiders attention on Customization, Personalization and Globalization.On the left labeled appetizers and salads some of you some see a modern bruschetta others a summer salad and someone else see’s an ingredients for a vegetarian sandwich. On the right labeled international flavors you see an Italian Sandwich that can be made to order as well. That’s customization personalization with an international flair.From the beginning Phil brilliantly embedded consumer choice within the menu / product offering empowering individualization all the while delighting the consumer.
  • Mix & Match Bundling was success clue from QSR operators by Phil Romano. However Mix & Match meal components have become a mainstay within the Ready-2-Eat and Heat-N-Eat fresh prepared food niche. In fact Mix & Match bundling is now the platform for personalization, customization and family meal cohesion. You can see the power of visceral persuasion in the picture with Mac & Cheese, Broccoli, and Rotisserie Chicken. Then individualization with the picture of single serve desert.
  • The Grocerant niche while creating valuable new points of distribution is in addition contributing to the transformation of food retailing in multiple foodservice sectors. Rutter’s has utilized the right balance of Intellectual Quotient & Emotional Quotient while developing its own retail food identity. Rutter’s understands the unique balance between palate, price, pleasure and the consumer’s drive for qualitative distinctive differentiated new messaging and Rutter’s is meeting that need set.
  • The convenience store sector has the unique ability to drive sales in each day part. Quick Chek is expanding dayparts and telling consumers via Point of Purchase material. By the way, I hope you have been noticing the quality of the food shots. The detail and quality of the food shots is another example on how this sector of the industry is reaching out to consumers beyond their traditional base.
  • Dunkin Donuts, McDonalds, and Starbucks, here comes Quick Chek! When you look at the menu items offered by these legacy conveniences store operators it is clear to see that the grocerant niche is a platform that is creating equilibrium. In other words they are not discouraged or intimated by competition from any sector. They understand that the grocerant niche is a result of the blurring of the line between restaurants, grocery stores, convenience stores, and drug stores all selling fresh prepared, portable convenient meal solutions. Targeted at the time-starved consumer with Ready-2-Eat or Heat-N-Eat fresh prepared food components that are “better for you”, portable and portioned for one or two. All of these operators want a larger share of the retail food market.
  • 7-11 is opening 2 stores a day in 2012 close to 1/2 will not be selling gas. Today, approximately 90 percent of 7-Eleven stores across the United States and Canada place and receive daily orders for fresh prepared foods and bakery products. This year’s new items included Pizza, Chicken Wings and Mexican Churros toasted and heated in just seconds. They were developed to compete with quick-service restaurant menus the program has been successfully tested in previously select markets.
  • Fresh Fruit is FAST FOOD. When bundled with a meal it adds Fresh Natural “better for you” authenticity. Edifying the chains brand.
  • With powerful well Financed companies the ilk of Walgreens entering the fresh food space that is something no food retailer should dismiss as not my competitor. Walgreens with over 78 Billion in sales they can try and try again. Walgreens might just be you Next Biggest Competitor. It must be noted that Walgreen’s all but exited retail food service when they sold their last Wag’s restaurant. We all must remember at one time Walgreens was a tier one fresh food retail operator / restaurant. Ready-2-Eat and Heat-N-Eat fresh food runs deep in the legacy of Walgreens.Today café W’ has well in excess of 450 units installed in existing outlets. Each sells coffees, soda, and slushies / slurpee and baked goods. Most important they are testing new products the ilk of fresh fruit, vegetable, salads, Sushi, sandwiches and Heat-N-eat meat loaf.
  • Stealth competition who’s after your share of the market 2012

    1. 1. Foodservice Solutions® Steven Johnson - Grocerant Guru Stealth Competition: Who’s After Your Share of the Market? Exploring expanding points of quality food competition and opportunities.
    2. 2. A Danish Philosopher “Life can be understood by looking backward, butmust be lived by looking forward.”
    3. 3. Eatzi’s – Niche Pioneer
    4. 4. Eatzi’s CustomizationAppetizers & Salads International Flavors
    5. 5. Eatzi’s Mix & MatchBundled Meals Individualization
    6. 6. Wawa - Cappuccino
    7. 7. Wawa – Toasted Wrap Sandwich
    8. 8. Sheetz – Success
    9. 9. Sheetz MTO
    10. 10. Rutter’s – Steps to Success Mix & Match Lunch & Dinner
    11. 11. Competitive Menus
    12. 12. Competitive Positioning
    13. 13. Quick ChekReimaging Quality
    14. 14. Daypart ExpansionLunch Breakfast
    15. 15. Daypart Competitive
    16. 16. 7-11 FreshHot Wings Turkey Sandwich
    17. 17. 7-11 - Fresh & FastFresh Fruit Cut Fruit
    18. 18. Whole Foods
    19. 19. Whole Foods is Fresh Food
    20. 20. Safeway
    21. 21. Walgreens Café W Plus
    22. 22. Walgreens Café WDuane Reade - Delish 450+ Units
    23. 23. Walgreens Fresh & Fast
    24. 24. Steven Johnson Grocerant Guru Foodservice Solutions® Tacoma, Washington 98406www.grocerants.blogspot.com 253.759.7869

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