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Eventful Times 2 Low Res V6

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ACE Eventful Times March 2009

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Eventful Times 2 Low Res V6

  1. 1. EVENTFUL MARCH 2009 TIMES www.aceinternational.org FROM THE CHAIR Well, the name of this publication says it all. A day doesn’t pass without Positive Purpose Despite the slump in sterling and pessimistic predictions, the new ideas being devised to live up to the events industry reports a positive outlook challenges posed in the current economic climate. These truly are as challenging as they are eventful times. Every day, while businesses across the country, and throughout our membership, are taking steps to survive, hope is rather dampened by further gloomy news. Training comes to mind at such times. Many people view training costs and time away from the workplace as steps to be deferred to another time which offers a better economic climate. But surely it is of utmost importance, in such eventful times, to realise every single asset of each member of staff to its full potential. Training potentially brings a keener perception to all day-to-day activities and projects. It can refine a competitive edge in difficult times. Through membership of ACE, several training programmes are on offer and I do hope that this service will be The headlines are all too familiar - sterling has French, who launched her company 20 years of great benefit to you all. Now is the time hit rock bottom, high street names are going ago. “We provide speakers for a lot of awards to plan for the future. bust and banks are in big trouble. While the ceremonies and this sector works well for us. In this, our second issue, I am very sad to outlook is challenging, many businesses are Speakers are key to an event and some rely on report the death of Geoffrey Gray-Forton, keeping purposefully positive. the speaker to attract delegates.” the founder of ACE International, who will Jane French, director of The Right Address, French says there are cutbacks and be missed by many. We pay tribute to organises motivational speakers, presenters companies are tightening their belts by being Geoffrey and his career on page seven. and cabaret for the corporate market, including selective. Best wishes economists and specialists in sales and “Last year clients were willing to spend Michael Sharp business. £5,000 on a speaker but now they have a ACE Chairman and Managing Director “Thankfully we have a lot on the go. There is smaller budget. It’s just a case of tightening up. Central Hall Westminster still an industry expectation to host a certain Events are happening and they can still be amount of events year in and year out,” says CONTINUED ON PAGE 2 Hiscox Underwriting Ltd is authorised and regulated Hiscox Event Insurance covers you for a wide range by the Financial Services Authority of risks including public liability and property damage. Is that peachy enough for you? Call or get a quote online. www.aceinternational.org EVENTFUL TIMES MARCH 2009
  2. 2. INDUSTRY NEWS REGIONAL FOCUS CONTINUED FROM PAGE good, even on a smaller scale.” The trend is for making strategic cuts. “Some companies are choosing to host the event in their Chelsea Old Town Hall in London. His organisation is different to many other companies working in this sector as the facilities are owned by the Royal Borough of ACE website ACE has a new website offering members FACTFILE Shakespeare Country own offices and that is not a Kensington and Chelsea and have problem,” says French. The slump historically been used mainly to even more marketing and communication What you need to know to be in-the-know in sterling is also being taken into serve the needs of the council and tools. Eventful Times considers what makes a account. “Larger corporations, its associates. “First and foremost . Where is Shakespeare Shakespeare’s birthplace with offices across Europe, may the venues have been available to website work? Country? choose to host their event in internal clients including a range ACE members may already be Shakespeare Country lies in the London to get more value for of government-related bodies, enjoying the organisation’s new West Midlands region, at the money.” education and charitable website. The site has been updated centre of England and the heart One recent trend spotted by institutions. My background is in and carefully constructed to offer of the country. French is the popularity of futurist the commercial sector and my ACE members an accessible and 2. What is Shakespeare and economist speakers and appointment here is to grow the effective marketing and Country? motivational experts. “In these commercial side of the business communication tool. Shakespeare Country is the turbulent times companies are and make the venues available for Stuart Forrester, managing official destination marketing trying to keep morale up in the outside hire.” director of The Forrester organisation for the South face of such media gloom. So “We have not had much Corporation, a strategic marketing Warwickshire area with over much comes down to interest from potential overseas and communication company 300 members including hotels, confidence.” clients but then we have not based in Huntingdon, is the brains attractions, restaurants, Janet Killilea, of JK Event actively pursued them. When behind the new site. conference venues and retail Management, based in Cheshire, positioning ourselves as a “At the core of the site is a new The new ACE website outlets. is looking ahead. “Like everyone, I commercial business, we will be content management system and . What does the Shakespeare have been waiting for the decline looking to attract business from this is key,” says Stuart. “ACE and its websites offer a continuous Country Conference Bureau but there is still work out there,” that market. While predictions members can add and update presence that becomes the back- do? she says. Killilea organises many show a continuation of the content and directory details as bone of a communication The Bureau offers a dedicated events for the public sector, downturn in the economy for the they need to. The system is intuitive strategy.” sales team armed with local among others, from evening next year, we will use this time to and easy for people to pick up.” Colin Pauley, Global Business knowledge and the contacts to seminars for 30-40 people to upgrade our facilities and There is a members’ directory, Development Director at help find a venue to suit all three-day residential events for restructure ourselves to be able to calendar and events diary and an e- EventElephant, an expanding events. These services are 1,500 delegates, and she says service the internal market while commerce module which allows technology company offering an completely free of charge. there are still “tenders coming left, increasing availability for outside new members to join online and online self-service product designed 4. Location, location, location… right and centre”. hire. ACE to sell events and publications. to support a range of events, n London: Between 90 “I am keeping a positive outlook “I was working in the Following registration, members acknowledges the importance of minutes to two hours’ drive but a level head,” says Killilea. “A lot comes down to networking commercial sector in the early 1990s, during the last economic have direct access to their directory entries and can interact fully with an effective website for business: “Our website not only tells people from central London (100 miles) SHAKESPEARE COUNTRY FACTS and word-of-mouth. I rarely bloodbath, as a consultant the site. what our product does but it also n Birmingham International n 82% of the UK’s business HQs n The NEC (30 minutes drive with an expected 25,000 advertise apart from through offering services to the exhibition “News is central to the site and shows what sort of people we are. Airport and NEC: 30-40 are within 150 miles of from Shakespeare Country) is delegates ACE.” industry. When the upturn came it there are lots of opportunities for We see ourselves as very interactive minutes drive (20 miles) Shakespeare Country the busiest convention and Information: To contact Companies are looking at all was very rapid and many members’ news as well as what is and as having lots of touch points n Direct train routes from n Over 2,300 overseas events business in the UK Shakespeare Country areas to identify any potential organisations found themselves happening in the industry and so, for us, video is a good way of London Marylebone to companies from 40 different n Business meetings and Conference Bureau call 0844 growth areas for business. David wrong footed. We want to make breaking stories. From a day-to-day doing that. Warwick, Leamington Spa and countries have a business base events is the fastest growing 477 879 or visit www. Scott is conference and events sure our organisation is ideally editorial perspective, the site is “There’s a generation of business Stratford-upon-Avon in the region sector of the tourism economy shakespeare-country.co.uk/ manager at Kensington positioned when the upturn constantly refreshed and current people who have grown up with n London Paddington to n Business tourism is worth n In June 2009 the 100th conference Conference and Events Centre and comes this time round.” without requiring much web technology. They do all of their Moreton-in-the-Marsh and £6.9bn per annum to the World Rotary Club Convention Source: www.shakespeare- maintenance,” says Stuart. prospecting and communication Evesham and London Euston to regional economy will be hosted in the region country.co.uk Companies are trying to keep “A website has the ability to offer by email, the internet and websites. Birmingham International morale up in the face of such 24/7 publicity and communication. Given today’s economic climate, It’s increasingly the core method of interacting in business.” media gloom. So much comes down to confidence CREATING AN EFFECTIVE WEBSITE n Get the basics right and keep and other sites provide A self service online product, that makes it simple for event EVENTFUL TIMES IS PUBLISHED BY it simple n Consider your customers and statistics packages that make understanding your visitors organiser’s to manage their event attendees what will benefit them easy SET UP a great looking multi-page event website n Lose any gimmicks See the ACE website at www. SEND OUT email invitations, updates and reminders n Design for the present and aceinternational.org Publisher: Gordon Lyster. Editor: Lisa Millard. the future Stuart Forrester can be SIGN UP online registrations and credit card payments Deputy Editor: Alan Seeley. Production Manager: Phil Long. n Keeps cost down to allow contacted at www. CREATE TICKETS for a variety of types and prices Business Development Manager: Rob McGowan. further development such as theforrestercorporation.com Contact Information: Phone +44 0207 9 9076 site structure, design and on 0845 2997484. CUSTOMISE your website with banners and photos Email: rob@eventsandpublishing.com and professional copy-writing Source: The Forrester TRACK sales and attendee figures and live reports Website: www.eventsandpublishing.com n Evaluate your site. Google Corporation www.eventelephant.com/organisers info@eventelephant.com 0208 3348068 promo code ACE01 2 MARCH 2009 EVENTFUL TIMES www.aceinternational.org www.aceinternational.org EVENTFUL TIMES MARCH 2009
  3. 3. THE VENUE Shakespeare Country Venues SHAKESPEARE COUNTRY VENUES INCLUDE Siân Thompson is Shakespeare Country conference sales executive. She tells Eventful Times why the area has so much to offer event organisers destination. We will work even April which will be the starting heritage and culture and is more closely with our members to point for, we hope, a very perhaps best known for being the promote this area and all it has to successful future. home of Britain’s greatest offer. The Shakespeare Country playwright, William Shakespeare. We started by re-launching a Destination Showcase will be held The area is home to charming new visual identity as the on April 23 2009. As well as being market towns and some of Shakespeare Country Conference St George’s Day, this date is England’s finest countryside. One Warwick Castle, at the centre of the historic town of Warwick, is The Heritage Motor Centre,just off junction 12 of the M40, offers an Bureau, concentrating on the key especially significant to the area of Shakespeare Country’s best Britain’s greatest Mediaeval experience. The Coach House provides a ultra-modern setting in 65 acres of grounds, encompassing a elements that make this area so for being William Shakespeare’s kept secrets is the mix it offers to rustic setting for conferences for up to 70 people theatre style and 80 purpose-built conference centre with capacity for up to 600 successful – particularly the birthday. The showcase will offer the event organiser. Where else for a banquet, while the Great Hall and State Dining Room are ideal delegates, plus a roof-top Kestrel suite for up to 280 delegates, a Land central location and conference and event organisers can you hold a dinner in a for gala dinners and lavish receptions. The castle’s 60 acres are perfect Rover 4x4 off-road experience, go kart track as well as the motor quintessentially English the perfect opportunity to view Mediaeval Castle, take your for team building activities. Delegates can learn combat skills at museum itself which houses some of Britain’s finest examples of surroundings. We have already the destination and experience delegates to a performance by the Knight School or take part in a live falconry display. motoring design and technology. launched a new-look website, how it could benefit their future world-renowned Royal which complements our award- events. Beginning with a Shakespeare Company or host a Information: For more information about the Shakespeare Country Destination Showcase, and to apply to attend the event, winning consumer website, and a networking exhibition at a local candlelit drinks reception in the please email Siân Thompson at sian@shakespeare-country.co.uk or call 0844 477 8379. brand new conference and hotel, the day will include a birthplace of William Shakespeare Country is quite a business guide will follow shortly. celebratory birthday lunch at a Shakespeare? well-kept secret from the business The Shakespeare Country breathtaking stately home One of Shakespeare Country’s on delegate facilities and meeting- conference facilities, Shakespeare superb shopping and a variety of delegates the chance to leave the events sector and often over- Conference Bureau will be followed by tours of the area and main strengths as a meeting and room provision. Despite being a Country also offers many ideas to bars, restaurants and bistros. The office far behind and focus on the shadowed by its larger welcoming some very exciting further venues in the afternoon. conference destination is the heritage destination, facilities complement an event. Guided Cotswolds, just south of Stratford- task at hand. The Cotswolds are neighbouring destinations. This is events to the area in 2009 and The day will conclude with a diversity of its hotels. Over the last offer high-speed Wi-Fi internet tours of the area with a Blue upon-Avon, with excellent links to home to some truly exclusive all set to change in 2009 as our 2010 which will serve to show its traditional afternoon tea and a few years Shakespeare Country access, state of the art Badge Tourist Guide are a very the M5, provides the perfect venues offering luxurious organisation takes steps to make versatility as a destination. One of garden party at our host hotel and has seen more than £30m presentation equipment and popular choice. Delegates can also destination for a team building surroundings and fine dining ideal sure Shakespeare Country is put our main focuses will be the lots of extra surprises! invested in local hotels and almost naturally lit conference rooms. enjoy the buzz of Royal event as the rural surroundings for corporate entertaining or firmly on the map as a key events Destination Showcase event in Shakespeare Country is rich in all of this money has been spent As well as its excellent Leamington Spa which boasts and lack of distractions give executive board meetings. Eton Travel 0870 160 7930 www.shakespeare-country.co.uk ExplorE thE shops, bars, rEstaurants and thE arts of shakEspEarE Country Eton Travel is a leading independent, accredited agency providing integrated management solutions for travel, conferences and events Wherever you are doing a staff incentive or a major global finding, group fares and ticketing, latest destinations, venues and business, be it Shakespeare conference, Eton Travel has the bespoke itineraries, event experiences. Country, Scotland or Spain, knowledge, experience and management and online delegate Visit www.etontravel.com Eton Travel can help. Whatever contacts to deliver an outstanding registration. Customers benefit or contact us on: 01753 you need, from a simple event anywhere in the world. from our superior buying power 740185 or events@eton-travel. boardroom to client hospitality, Services include free venue- and access to the hottest and co.uk EXPLORE THE  SHOPS, BARS AND  RESTAURANTS OF  SHAKESPEARE COUNTRY          0844 477 8379shops, ba ExplorE thE www.shakespeare-country.co.uk/conference     and thE arts of shakE                          4 MARCH 2009 EVENTFUL TIMES www.aceinternational.org www.aceinternational.org EVENTFUL TIMES MARCH 2009
  4. 4. QA ACE NEWS SPOTLIGHT ON... ACE REMEMBERS EVENTS DIARY ACE AND VENTURA Eventful Times pays tribute to several courses and one of our liquidity is always important. We TRAINING Janice Howard most popular courses offers always look for best value and financial awareness for PAs and exceptional customer service. March 9: Head of Department of the adminstrators. Q: What are the core Geoffrey Gray-Forton, 90-2008 Risk Assessment in the Conference and Event Chartered Institute of Management Q: What size are the events you components of a successful Joy Montmorency, former Executive Chairman of ACE, remembers Industry organise and what venues do event/seminar? Venue: Central London Accountants (CIMA) Courses and you use? The key components are: Geoffrey Gray-Forton A: Our events range from five to n Excellent organisation and for Conferences and Events, he On behalf of all the members March Conferences based in central London. 200 and we use a wide range of preparation was instrumental in bringing of the Association, we send Time Management venues throughout the UK and n Good support from all suppliers together those who worked in the deepest condolences to Venue: Central London Q: What does your job involve? edge techniques with a Europe. Some are large n Keen eye for detail conference industry, encouraging Geoffrey’s widow, Barbara (nee A:I am responsible for 19 staff and commercial focus. conference venues and others are n Positive and can-do attitude to members in their various fields to Cox) who was a member of ACE April 0 front-of-house including training centres or hotels. challenges adhere to a code of practice and since early days, worked with Presentation Skills and reception, hospitality, staff Q: What range of events do you high professional standards. Geoffrey, and is Managing Training Objectives restaurant and meeting rooms. I organise for CIMA and what does Q: How many events do you Q: What are the benefits of being Geoffrey was much in demand Director and Company Venue: Central London work with the courses and this involve? organise each year and for how part of ACE? throughout the world. He has Secretary of Meetings Contact: J Thompson at the conferences team to deliver a A: We organise a range of many people? A: Being able to network with like- been the recipient of many awards World. Barbara has been an ACE office on: 01480 457594 programme of events which Continuing Professional A: In total we organise 500 events minded professionals and have It is with great sadness that we from various countries for his unceasing tower of strength to or email ace@ create a commercial return for Development (CPD) courses for for about 10,000 delegates. Some the opportunity to visit new and report the death of Geoffrey services. His various afflictions did Geoffrey over these last few aceinternational.org for CIMA our qualified members and other of these events are bite-size interesting venues. Gray-Forton (GGF) on not stop him from writing and his years. further details and pricing. accountants and courses for non- briefings, one-and-a-half-hour December 29 2008. He had books, available in digital form, are The funeral was held on Q: What is CIMA? accountants to become more events which are proving very been ill for some years and died a great source of information. Tuesday January 13 at TRADE FAIRS A: CIMA is the most relevant financially aware. Our main popular. Janice Howard, Head of CIMA peacefully at home. Almost the last thing he did was Bournemouth Crematorium May international accountancy product is CIMA Mastercourses Courses and Conferences, 26 Geoffrey was the founder of to write an article for the first issue and attended by family, friends The Academic Venue Show, qualification for business. which offers one, two and three Q: What are the key components Chapter Street, London SWP ACE and Chairman of Meetings of this ACE newsletter, Eventful and colleagues. I attended, Emirates Stadium, London Chartered Management days, face-to-face training on you look for when selecting a 4NP World (1969) Associates. As the Times. Geoffrey was a ceaseless representing ACE and having Register free at www. Accountants are financially topics including lean finance and supplier, venue and activity? Direct T +44(0)20 8849 224 and founder of The Association of worker, always willing to give known Geoffrey for 30 years, to academicvenueshow.co.uk qualified business leaders who decision-based reporting. For non- A: When selecting a supplier, a janice.howard@cimaglobal.com. Conference Executives in 1971, advice and to listen and help ACE pay tribute to Geoffrey on create value by applying leading financial customers we have background check on their See www.cimaglobal.com later to become the Association members and others. behalf of ACE. May 26-28 IMEX 09, Frankfurt Messe Hall, Frankfurt FOCUS ON... NEW MEMBERS Register at www.imex- frankfurt.com/register.php EventElephant An event organiser’s best friend The Royal National College for the Blind, College Road, Hereford HR EB Contact: Catherine Fletcher Telephone: 042 76622 Feel Good Events Suite 6, State House, 76 Station Road, Harrow, Middlesex, HA 4TE If you would like to see your events, business news or views in Eventful Times, email the editorial team: rob@ E-mail: cathy.fletcher@rncb.ac.uk Contact: Mala Seecoomar eventsandpublishing.com ACE member, EventElephant is a developed this system to cut out the Website: http://www.rncb.ac.uk Telephone: 0799 48840 rapidly expanding technology time and expense associated with Description: The UK’s leading college of education E-mail: mala@feelgoodevents.com company with a global customer deploying event websites,” says and training for people with sight loss. As part of a Web Page: www.feelgoodevents.com To find out more about your base. Established in 2008, with O’Brien. £21.5million campus redevelopment, the college now Description: Bringing people together is an art, as membership organisation call offices in London and Dublin, The system will serve the business offers quality and adaptable meeting and conference well as a science, so we sprinkle on something special John Thompson on: 0480 EventElephant is a self-service events and conferencing market facilities from small scale rooms to conference halls - the Feel Good factor, those bits that create the kind 479 or visit ace@ online product that makes it well, offering organisers the evonprint 63 x 185 ad (ace newsletter):Layout 1 30/1/09 14:15 Page 1 with break-out rooms in a beautiful rural setting. of buzz that people remember. aceinternational.org simple to organise any type of opportunity to make huge savings event online, featuring a complete on costs and time as well as step-by-step, set-up-to-sign-up increasing attendee numbers. Left to right: Eamon O’Brien, joint CEO, Ron Downey, joint CEO, attendee management system. CEO Eamon O’Brien said: EventElephant is accessed online with ready to use features, including David Welsh, Marketing Manager, Colin Pauley, Business Development Director, Spencer Cohen, Sales Director, Oliver Ward, Does your business stand “Organisers who use EventElephant’s features are in total control of setting up their self-service registration websites, allowing clients to customise their own event website, upload logos, Account Executive event website to send out email For further information out from the crowd? own professional event websites, photos or videos and add details invitations, sign up online contact: EventElephant on: Using the latest technology and an experienced sending out email invitations and such as speaker biographies or registrations and take payments 0208 4 8068 and team, we have everything you need to help get signing up online registrations directions to venues. online. The only cost for the system email: info@eventelephant. and payments. The system is easy Global Business Development is a 4.75% fee for handling online com your business noticed. to access and simple to use.” Director, Colin Pauley, said: “By ticket payments as they are EventElephant is at -2 Tel: 01273 494631 The beauty of EventElephant’s registering for a free login at www. processed. There are no set up costs Fitzwilliam Square, Dublin 2 Email: info@evonprint.co.uk product is that it was designed eventelephant.com organisers and, if an organiser’s event is free to Ireland and Parkshot House, Units 80-84, Mackley Ind Est, Small Dole, with the organiser in mind. “As an instantly gain the ability to set up a attend, then EventElephant is Kew Road, Richmond, Surrey, W. Sussex, BN5 9XR event organiser myself, we great looking single or multi-page completely free to use.” TW9 2PR. DESIGN • PRINT • DIGITAL • FINISHING • DESIGN • PRINT • DIGITAL • FINISHING • DESIGN • PRINT • DIGITAL • FINISHING 6 MARCH 2009 EVENTFUL TIMES www.aceinternational.org www.aceinternational.org EVENTFUL TIMES MARCH 2009 7
  5. 5. A very warm welcome to this special venue that is committed to service excellence C ENTRAL H ALL W e s t m i n s t e r L ONDON Meetings Conferences up to 2,000 Exhibitions up to 1,400 sq metres Filming and Photo Shoot Locations Concerts and Recitals Audio Visual Services Banqueting Art Gallery Café – 200 seats – Groups welcome Storey's Gate, Westminster, London, SW1H 9NH T: 0207 222 8010 F: 0207 222 6883 E: info@c-h-w.co.uk W: www.c-h-w.com PLEASE CONTACT US FOR OUR CURRENT 'SPECIAL OFFERS' 8 MARCH 2009 EVENTFUL TIMES www.aceinternational.org

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