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Recruiting Using Social Media


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Recruiting Using Social Media

  1. 1. Washington, DC February, 2010 Recruiting Using Social Media Suzie Grieco Associate, Booz Allen Hamilton
  2. 2. Agenda <ul><li>Why Social Media Networking? </li></ul><ul><li>Web 2.0 vs. Web 1.0 </li></ul><ul><li>Developing a Strategy </li></ul><ul><li>Social Media Recruiting Challenges </li></ul><ul><li>Military Examples </li></ul><ul><li>Your Social Media Recruiting Checklist </li></ul>
  3. 3. L “ Social media is a community of people with common interests who connect with one another to learn, play, work, organize and socialize. Communities can be large, small, local or global. They can be public or restricted to members” 1 Geoff Jennings, On-line Recruiting Specialist Why Social Media Networking? Social Media Defined
  4. 4. Why Social Media Networking? <ul><li>Promotes credibility </li></ul><ul><ul><li>43% of online persons trust information posted by people they know over other sources 1 </li></ul></ul><ul><ul><li>It puts a human face on government agencies including the DoD 2 </li></ul></ul><ul><li>Generates valuable feedback </li></ul><ul><ul><li>Social networks provide the opportunity to interact with talent, asking and answering questions </li></ul></ul><ul><li>Demonstrates brand authenticity </li></ul><ul><ul><li>People demand responsiveness from any brand </li></ul></ul><ul><ul><li>77% of Fortune 500 use a social media tool 3 </li></ul></ul><ul><ul><li>44% report social media as “very important” to business/marketing strategy 3 </li></ul></ul> Why Social Media Networking? Shift in Media Usage
  5. 5. Why Social Media Networking? Source: Graph 1: Facebook statistics, July 2009; MySpace and LinkedIn: comScore data, July 2009; Twitter: Mashable and comScore data, July 2009. Graph 2: Nielsen Online, 2009 Why Social Media Networking? Social Media Users
  6. 6. Web 2.0 vs. 1.0 Engaging Your Candidates Communication Candidate Engagement <ul><li>One way </li></ul><ul><li>Static </li></ul><ul><li>Push out information </li></ul><ul><li>View career site updates </li></ul><ul><li>View position descriptions </li></ul><ul><li>View application instructions </li></ul><ul><li>View list of locations </li></ul><ul><li>Two way </li></ul><ul><li>Dynamic </li></ul><ul><li>Push / Pull Information </li></ul><ul><li>Provide faster information updates </li></ul><ul><li>Dynamic exchange of information associated position requirements </li></ul><ul><li>Engage with near real-time reminders of upcoming recruiting events </li></ul>Web 2.0 But MY Internet Web 1.0 not the Internet Recruiting Outreach
  7. 7. Developing a Strategy Who are My Stakeholders? Influencers Recruiting Commands Information Commands Officers & Enlisted
  8. 8. K Developing a Strategy Who will be a Community Manager? Community Mangers Community Managers <ul><li>Liaison Functions </li></ul><ul><li>HR </li></ul><ul><li>Public Affairs </li></ul><ul><li>Characteristics </li></ul><ul><li>Strong Communicator </li></ul><ul><li>Deep Organizational knowledge </li></ul><ul><li>Interest in Technology </li></ul><ul><li>Training: </li></ul><ul><li>What to say </li></ul><ul><li>What not to say </li></ul>
  9. 9. iting Developing a Strategy Who is my Target Audience? EXAMPLE
  10. 10. iting Developing Strategy Where Do Job Seekers Get Information? How Survey Participants First Learned of Their Federal Job
  11. 11. Developing a Strategy Which Social Media is Right for Me? Image courtesy of Brian Solis, PR 2.0, Choose from hundreds of social networking sites… … to reach a variety of candidates
  12. 12. iting Developing a Strategy What Do Candidates Want To Know? Percent of Participants Identifying Each Factor as a Strength of Federal Employment
  13. 13. Social Media Recruiting Challenges Actions to Mitigate Risks Challenge / Risk Risk Mitigation
  14. 14. Military Examples: Fully Integrated Social Media - Navy
  15. 15. Military Examples: Using Emerging Technologies - Army
  16. 16. . Military Examples: “ Day In The Life” Postings - Air Force
  17. 17. Military Examples: Centralized Web Strategy - National Guard
  18. 18. Your Social Media Checklist <ul><li>Assess / monitor your current employment brand </li></ul><ul><li>Develop social media engagement policy and guidelines </li></ul><ul><li>Identify and train community managers </li></ul><ul><li>Determine your social networking strategy </li></ul><ul><li>Measure your social media activities </li></ul>
  19. 19. Questions? Suzie Grieco Associate   Tel: (703) 984-2806 [email_address]