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Rules of thumb to reach Unit of Value: A Framework for Scaling

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Rules of thumb to reach $100M
Target
Price
GTM
Volume
$0.10 $100 <$10K $10-20K+ $100K
1B calls 1M >10,000 5000-10,000 1,000
API call self service dead zone inside sales direct sales

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Rules of thumb to reach $100M Target Price GTM Volume $0.10 $100 <$10K $10-20K+ $100K 1B calls 1M >10,000 5000-10,000 1,000 API call self service dead zone inside sales direct sales

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