From Clueless To Connected In 6 Easy Steps

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How to use LinkedIn presentation for the ENP

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From Clueless To Connected In 6 Easy Steps

  1. 1. From Clueless to Connected May 21, 2009
  2. 2. What LinkedIn Is? <ul><li>LinkedIn is a business-oriented social networking site that was launched in May 2003 and is used mainly for professional networking. </li></ul><ul><li>As of Dec 2008, it’s site traffic was 4.5 million visitors a month, growing at an annual rate of 450%. As of Feb 2009, it had 35 million registered users in 150 industries. </li></ul>
  3. 3. What LinkedIn is? <ul><li>It’s a way for business people to form online connections that can build and extend relationships. </li></ul><ul><li>These relationships are in the form of connections which vary by degree: </li></ul><ul><ul><li>A direct connection is a first degree </li></ul></ul><ul><ul><li>A 2 nd degree connection is a person that is connected to one of your connections but not to you. </li></ul></ul>
  4. 4. What LinkedIn is? <ul><li>LinkedIn is a resource that requires action. </li></ul><ul><li>If you signed up and are waiting for something to happen, you’ll have a long wait. </li></ul><ul><li>Just like attending a networking meeting, you have to be active to initiate contact. </li></ul>
  5. 5. What LinkedIn is Not? <ul><li>It is not a personal social network. It is not the place to post your favorite band or a political rant. </li></ul><ul><li>A contact manager. It is not the place to store and manage your phone numbers and addresses. </li></ul><ul><li>A replacement for face to face networking. </li></ul>
  6. 6. The Sections of Linked In <ul><li>Signing Up: </li></ul><ul><ul><li>There are 2 types of accounts, personal and premium. </li></ul></ul><ul><ul><li>Most people have a personal or free account and there are variety of paid accounts. </li></ul></ul><ul><ul><li>I have a paid account that allows me to: </li></ul></ul><ul><ul><ul><li>InMails </li></ul></ul></ul><ul><ul><ul><li>Easier introductions </li></ul></ul></ul><ul><ul><ul><li>Expanded profile searchs </li></ul></ul></ul>
  7. 7. The Parts of Linked In: Your Profile <ul><li>The profile is the section where you update your records. The more information you put in your profile, the more likely you will be found. </li></ul><ul><li>Think of your profile as an interactive billboard. The billboard has been erected but you are waiting for traffic to drive by. </li></ul><ul><li>You wait and hope that someone takes a wrong turn and sees you or you can try to detour traffic past your billboard. </li></ul>
  8. 8. Some ways to drive traffic to your billboard <ul><li>Design the billboard: its words and pictures should present a cohesive effort. You need to make sure when someone sees your billboard that it tells you story. </li></ul><ul><li>Try to update what you are doing at least three times a week. Applications take you from a two dimensional profile to a three dimensional one. </li></ul>
  9. 9. Some ways to drive traffic to your billboard <ul><li>Answers. Asking questions allows you to tap into the knowledge resources of other users. Answering questions allows you to share your knowledge. </li></ul><ul><li>Both answering and asking are part of the credibility building process. Both result in a link to your profile and will drive traffic to your billboard. </li></ul>
  10. 10. Some ways to drive traffic to your billboard <ul><li>Answers. Usually before I answer a question I review the profile of the questioner. It may lead to a new connection. </li></ul><ul><li>Try to answer 3 questions a week and ask one question a week. </li></ul><ul><li>Every time your answer is selected as the best one, you get one expertise point. The more points you have, the higher you rank on the list. It’s a great way to build credibility. </li></ul>
  11. 11. Some ways to drive traffic to your billboard <ul><li>Recommendations. Recommendations given are a way to provide value to someone who has helped you or someone you think highly of. </li></ul><ul><li>Recommendations received are a way for your network to provide value to you. In both cases, a link is created back to the giver and the receiver. </li></ul>
  12. 12. Some ways to drive traffic to your billboard <ul><li>Recommendations. Recommendations from a client go a step further. It gets you a listing in the LinkedIn Service Providers Directory. </li></ul><ul><li>This is one of the least used features. </li></ul><ul><li>Your should strive for a least 10 recommendations and provide at least 15. </li></ul>
  13. 13. Some ways to drive traffic to your billboard <ul><li>Groups. Within your personal network, reaching out to 2 nd and 3 rd degree connections is cumbersome unless you have a paying account. With groups, the barriers to communicating with anyone are removed. </li></ul><ul><li>When you update your profile, your 1 st level connections get an email. With groups, when you participate in a discussion or post something, everyone in the group gets the email. </li></ul>
  14. 14. Some ways to drive traffic to your billboard <ul><li>Groups. If you choose a group, you can target a specific market. You can also create a group to develop a target market. </li></ul><ul><li>Starting a group is easy. Getting people to join the group is not. </li></ul><ul><li>There are many types of groups: </li></ul><ul><ul><li>Professional </li></ul></ul><ul><ul><li>Alumni </li></ul></ul><ul><ul><li>Industry </li></ul></ul>
  15. 15. Some ways to drive traffic to your billboard <ul><li>Applications. </li></ul><ul><ul><li>Google presentations. Embed a presentation in your profile </li></ul></ul><ul><ul><li>Box.net files. Let’s you share content of your files with colleagues. </li></ul></ul><ul><ul><li>My travel. See where your network is traveling to and from. </li></ul></ul><ul><ul><li>WordPress. Link your blogs and the blogs of others </li></ul></ul><ul><ul><li>Slide Share Presentations. Share presentations you have made with your connections. </li></ul></ul>
  16. 16. Some ways to drive traffic to your billboard <ul><li>Applications. </li></ul><ul><ul><li>Blog Link. Connect your blog or the blogs of connections to your profile. </li></ul></ul><ul><ul><li>Huddle Workspaces. Project collaboration and sharing tools. </li></ul></ul><ul><ul><li>Company Buzz. What are people saying about your company. Similar to Google Alerts. </li></ul></ul><ul><ul><li>Reading List by Amazon. Share the books you read or are reading with your connections. </li></ul></ul>
  17. 17. Connections <ul><li>The contacts page is your gateway to connections. </li></ul><ul><li>Connections can be former classmates, colleagues from former employers, business clients, prospects, almost anyone that you have a relationship with. </li></ul><ul><li>You can use your Outlook file, Yahoo address book or Vcard file as well as other tools to invite people to be a connection . </li></ul>
  18. 18. Inbox <ul><li>This is where messages from connections are delivered to you and stored for access. </li></ul><ul><li>Messages </li></ul><ul><li>Introductions </li></ul><ul><li>Invitations </li></ul><ul><li>Action Items </li></ul><ul><li>Recommendation requests </li></ul>
  19. 19. Ways to Use LinkedIn <ul><li>Introduce connections. Similar to a networking group, you use it to connect yourself and others. </li></ul><ul><li>Find partners and resources. You can prescreen connection requests, view profiles and recommendations, do a search. </li></ul>
  20. 20. Ways to Use LinkedIn <ul><li>Research companies and prospects. It’s like looking at the wall of there office, where they have the diplomas and awards. </li></ul><ul><li>Enhance and expand networking. You can’t remember everything about everyone but LinkedIn has lots of info about everyone. </li></ul>
  21. 21. Ways to Use LinkedIn <ul><li>To be Found. It’s a snapshot of who you are and what you do and, more importantly, what you’ve done for someone. </li></ul><ul><li>Provide advice and guidance. Share your knowledge and demonstrate your expertise. </li></ul>
  22. 22. Ways to Use LinkedIn <ul><li>Re-establish past connections. Helps you deal with the awkwardness of not having talked to someone for a long time. </li></ul><ul><li>Target prospects. If you know who they are or where they are likely to be, linkedin can help you find them. </li></ul><ul><li>Build credibility. Create an interesting profile; get recommendations; answer questions. </li></ul>
  23. 23. Summary <ul><li>The average age of LinkedIn subscribers is 39. </li></ul><ul><li>The average income of LinkedIn subscribers is $150,000 per year. </li></ul><ul><li>www.linkedintelligence.com . Scott Allen’s blog. </li></ul><ul><li>http://blog.linkedin.com . The official LinkedIn blog. </li></ul>
  24. 24. Comments?

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