Snapchat is a mobile app that allows users to send and receive
"self-destructing" photos and videos.
Photos and videos taken with the app are called Snaps.
The sender determines how many seconds (1-10) the recipient can view
the Snap before the ﬁle disappears from the recipient's device.
Although users use Snapchat for private
purposes it brings a whole new
opportunity for brands to connect and
communicate with new generations.
Stories Snapchat story is a photo or video you post to
your very own stories. Stories are visible by you
and all your friends. Under this section you can
stream your friends stories.
Snapchat stories last for 24 hours
You can set Stories to be visible to
your friends, everyone or custom
Discover is series of channels where media
outlets can share streams of photos,
videos and articles with all the app’s users.
This is a paid service for big brands that
partner with Snapchat.
Chat as you guess is a place
to chat with your friends…
Best way for a brand to connect
with people is to publish public