From a talk I gave in November to a marketing group. Makes the case for using empathy in business - not only to make our lives better but to drive innovation and creativity.
2. • Solve problems for real people
• Take complicated things and
make them clear
• Believe most conflicts could be
solved more efficiently
with a dance off
I’m Gretchen. Things I do:
13. AT&T, Baxter Healthcare, Bell Communication, Beverly
Enterprises, BOEING, Canadair, CARF International, Citibank,
Corning Glass, General Electric, GTE, Hill-Rom, Herman Miller
Healthcare, Honolulu Light Rail, Johnson & Johnson, Johnson
Wax, Kimberly Clark, Kaiser Permanente, Kraft General Foods,
LOrad, NASA, Norelco NA, Merck, Sharp and Dohme, Manor
Care, Marriott, Maytag, Monsanto, OXO, Pfizer, Playtex,
Procter & Gamble, Searle Laboratories, Seoul Design City
Project, Sky Train [Phoenix Sky Harbor Airport], Sunbeam, 3M,
Valley Metro [Phoenix] Rail, Walgreen's and Whirlpool.
Even more products from all of these companies
28. • Time Magazine's 50 Best Websites, 2008, 2009, and 2010
• Webby Award Winner, 2009
• People's Voice Winner for Banking/Bill Paying, Webby Awards 2009
• People's Voice Winner for Financial Services, Webby Awards 2008, 2009
• Top pick and 4-stars from Money Magazine, 2008
• One of Kiplinger's best budgeting sites, 2008
• PC World's Top Rated Online Finance Service, 2008
• PC Magazine Editors' Choice, 2008
• PC World 25 Most Innovative Products, 2007
• TechCrunch40 Best Presenting Company $50,000, September 18, 2007
• Time's 50 Best Android Applications for 2013
Awards for Mint.com
37. “take your music
with you
anywhere”
“about as pleasant as
having an airbag
deploy in your face”
Apple iPod vs. Microsoft Zune
38. THE CASE FOR EMPATHY
it’s not just a bunch of touchy feely stuff
39. 1. EMPATHY leads to INNOVATION
Seeing the world with new eyes is the best pathway
to fresh ideas – and a pathway to products and
services that matter.