Social Media Summer School: Use LinkedIn to Get Connected
Social Media Summer School: Use LinkedIn to Get Connected Lisa SnedekerDirector of Communications and Public Relations, School of Law Gretchen EdwardsAssistant Director of Digital Engagement, University Advancement
Your facilitatorsLisa Snedeker brings more than 25 years of media/communications experience to her position as the law schoolscommunications and public relations director. Before comingto Wake Forest, Lisa worked as a reporter and editor for TheAssociated Press, the St. Louis Post-Dispatch, the Las VegasSun and The Fayetteville (N.C.) Observer, among othernewspapers, magazines and broadcast outlets. She has a BAfrom Saint Mary-of-the-Woods College in Indiana and a MAfrom the University of Illinois at Springfield.Gretchen Edwards promotes alumni advocacy andengagement through web based media and electronic toolsas the alumni offices assistant director of digitalengagement. She began her work at Wake Forestsponsored by Cisco, where she liaised between thecompany and the institution to foster the adoption andassess the effectiveness of collaborative technologies withinthe University community. She graduated from Wake Forestin 2010 with a BA in History, and minors in Journalism andGlobal Trade & Commerce Studies.
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Agenda1. Enhancing your online presence2. Getting started on LinkedIn3. Maintaining your presence on LinkedIn4. Finding the right balance
1. Enhancing your online presenceWhy is your online presence important? ● 70% of employers have rejected a job candidate based on information found about that person online. ● 85% of employers say that a positive online reputation influences hiring decisions.
1. Enhancing your online presenceWhen youre online: ● Use your real name. ● Use appropriate and similar looking profile photos across social media accounts. ● When possible, claim the vanity domains across social media accounts. Use a consistent username. ● Think about what you post.
1. Enhancing your online presenceLinkedIn provides a reliable network for establishingyour online presence: ● Over 161 million professionals ● 2 million+ company profiles ● Over 150 industries ● Executives from every Fortune 500 firm ● More than 14 million students and recent college graduates from around the world
2. Getting started on LinkedInCreate a LinkedIn profile: ● Visit www.linkedin.com and register. ● Register with a personal email account, do not use your current work email account.
2. Getting started on LinkedInFill out your LinkedIn profile: ● Complete the summary section. ● Clearly describe your skills. ● Ensure each section has polished content. ● Customize your public URL to your real name.
2. Getting started on LinkedInBuild your network: ● Join groups ○ WFU School of Law Students and Alumni ○ WFU Law and Business ○ Wake Forest Alumni ○ Wake Forest University Career Connectors ● Affiliate yourself with appropriate associations and specialities ○ ABA Young Lawyers Division
3. Maintaining your presence on LinkedInWho should you accept into your network? ● Two philosophies: Protected vs. Open
3. Maintaining your presence on LinkedInDont let your profile become stale: ● Use LinkedIn as a resource - ask thoughtful questions within groups. ● But remember, also serve as a resource - contribute to group discussions within your area of expertise. ● Consider linking your blog, Twitter, Slideshare or other 3rd-party application. ● Make introductions and suggest connections for others, when appropriate. ● Include a personal note when forming connections.