Halal food sector has become anarea of opportunity across the globalfood trade. 70% of Muslims or 1.33billion of the 1.9 billion Muslimsworldwide follow Halal standards.Adherents philosophy maintain that inorder for food to be considered Halal,it must not be a forbidden substanceand any food must be “permissible” permissibleaccording to Islamic Law (Shariah).
The current estimated value of thetotal Halal market is USD 150 billionper year on average, potential to riseto USD 500 billion by 2010, driven bythe increasing value and diversity ofthe consumer market, combined withstrong demographic trends
Most striking is that there are approximately 1.9billion Muslims in the world who are consumers ofHalal. Among the Halal importing countries are thosewhich: Have one of the highest per capita income in the world. Have the fastest growing middle classes in the world. Import a significant proportion of their food needs. Have the highest rates of population growth in the world.
India China1.8 billion 962 million Pakistan 318 million Nigeria +306 million
Indonesia The United Ethiopia States of +239 million +194 million America +190 million Brazil Bangladesh Iran+189 million +176 million +153 million
Highest population growth over thepast 45 years are found in the oilexporting countries of Western Asia. The UAE for instance, had a meanannual growth of 7.7% between 1950and 1995. Rapid population growthwas fuelled by the high rates offertility and immigration for Qatar,Western Sahara, Kuwait, Djiboutiand Saudi Arabia. What is clearfrom this data is that Muslim andMuslim majority countries areamong the highest contributors to
In view of the high food demandand the promising market fromMuslims worldwide, manydeveloped countries,specifically the westerncountries have come forward tosupply Halal foods to Muslimconsumers. Developedcountries have been successfulin doing so because of severalfactors.
First, supply sources indeveloped countries have theappropriate structures formonitoring and certification ofHalal food exports. Appropriatestructures imply, as a minimum,that there are Islamic societiesor agencies in supply countries,which had been approved byHalal Importing countries andonce approved, are listed withthe relevant government
Second, stringent healthmonitoring systems, naturalendowments in food productionand advanced food technologythat allow them to providereliable and uninterruptedsupply of good quality Halalfoods to Muslim countries,particularly during peak demandperiods like Eid Al-Adha andEid Al-Fitr.
The increasing demand for Halalimports from Muslim and Muslimmajority countries coupled withrising personal incomes andpopulation growth.The growing number of Muslims inwestern countries and thestimulatory effect of this growth onHalal exports.
The development of Halal monitoringagencies in these countries whichfacilitate the export of Halal foods.The development of structures, rulesprocesses and procedures by some ofthe importing countries and theircooperation with exporting countriesgovernment control agencies and withlocal Islamic organizations to ensure theintegrity of Halal foods.
Given the opportunities andexperiences in the global Halalfood trade, there is no doubtthat it would be more beneficialfor the Philippine food productsto be registered as Halalcertified products.
Promulgation and adoption ofthe PNS on Halal Foods inFebruary 2005 as a MandatoryStandard is a significantmilestone in developingPhilippine Halal Food Industry.
There is a need to speed up theimplementation of the PNS onHalal Foods. Alongside, there isalso a greater need for stringentstandard accreditation processof Halal certifying bodies andharmonized the certificationguidelines to eliminateconfusion, misunderstandingand even abuse in the Halalaudit and certification process.
The Islamic CompetentAuthority need to be supportedto manage the level ofcompliant of all accreditedHalal certifying bodies in thePhilippines to the PNS on HalalFoods. PNS on Halal Foodsreinforces the discipline in theglobal food export in terms ofproviding Muslims as well asnon-Muslims of quality and safe
PNS 2067:2008 should bewidely disseminated across allsectors specially withrecognized and accreditedcertifying bodies andconcerned foodproducers/processors andexporters for them to gain athorough commonunderstanding of the Halal
Philippine has the comparativeand competitive advantage insupplying some fresh andprocessed food products to theInternational Halal Market butthe acceptance of Philippinefood products increasinglymust address the growingconcern by the Muslimconsumers in these markets fora credible and globally
Consumer value proposition is :VALUE = COST/BENEFITS + HALALNow the global market requires :VALUE = COST/TASTE + CONVENIENCE + HEALTH +SAFETY + HALAL CERTIFICATION (from recognizedcredible body) HALALFirst understandand then assessthe technical andcost effectiveness HEALTH SAFETYof the Halal system VALUEor protocol thatwould assurecompliance to the COST/standards of the TASTE CONVENIENCEimporting country.
Lack of knowledge of Halal standards andrequirements of importing countries andsupport infrastructure.Costly to establish an ideal direct linkagebetween exporters and producers (toaddress the issue of traceability and overallfood safety standards).Poor packaging, post-harvest andprocessing facilities.
Lack of quality raw materials No system of standardization and quality assurance. High cost of compliance.
Global Halal market is a fastgrowing market for Philippine foodproducts.The Philippines is serious inestablishing the necessary systemsand structure to speed up its Halalindustry.
Government must provide themechanisms for greater private sectorinvestments and participation todevelop the Halal industry.Establish closer and expanded linkageswith industry associations likePHILFOODEX and PHILEXPORT towidely disseminate the importance ofHalal and compliance to Halalstandards.