Social Media for Accountants 01.12.12

411 views

Published on

A presentation on social media for accountants by Lisa Johnson of Healthy Dose Media. Presented on January 12, 2012 in Newton, MA.

Published in: Business
  • Be the first to comment

  • Be the first to like this

Social Media for Accountants 01.12.12

  1. 1. Social Media for CPAs Lisa Johnson Healthy Dose Media January 12, 2012
  2. 2. On a weekly basis, how much time do you spend on social media? SocialCPAs.com
  3. 3. On a weekly basis, how much time do you spend on traditional networking? SocialCPAs.com
  4. 4. What social media sites do you actively use? SocialCPAs.com
  5. 5. What are your goals for your social media efforts? SocialCPAs.com
  6. 6. What are your biggest concerns about social media? SocialCPAs.com
  7. 7. What is the ROI of social media?
  8. 8. What is the ROI of social media? <ul><li>Attract clients </li></ul><ul><li>Develop visibility in your niche </li></ul><ul><li>Become an industry leader </li></ul><ul><li>Understanding customers </li></ul><ul><li>Attract talented staff </li></ul>
  9. 9. Healthy Dose Media
  10. 10. Healthy Dose Media <ul><li>We establish brands, personal & professional </li></ul><ul><ul><li>Lisa Johnson </li></ul></ul><ul><ul><ul><li>top fitness professional in socal media </li></ul></ul></ul><ul><ul><ul><li>20K followers on Twitter, 100K+ pg views </li></ul></ul></ul><ul><ul><li>ActivewearUSA: </li></ul></ul><ul><ul><ul><li>400% increase in Facebook fans in six months </li></ul></ul></ul><ul><ul><ul><li>10% of sales now come via click-throughs from FB </li></ul></ul></ul><ul><ul><li>Brandeis University: </li></ul></ul><ul><ul><ul><li>Tomorrow, launching social media presence and re-launching blog of President Fred M. Lawrence </li></ul></ul></ul><ul><ul><ul><li>Connect with students, faculty, staff, alumni </li></ul></ul></ul><ul><ul><ul><li>Establish him as a leader in academia </li></ul></ul></ul><ul><li>We drive eyeballs! </li></ul>
  11. 11. Where should you be? <ul><li>Go where you’re the most comfortable. </li></ul><ul><li>Go where “your people” are. </li></ul>
  12. 12. What are your goals?
  13. 13. What are your goals? <ul><li>Attract business </li></ul><ul><li>Be an industry leader </li></ul><ul><li>Understand your customers better </li></ul><ul><li>Become a speaker </li></ul><ul><li>Find a better job </li></ul><ul><li>Share knowledge </li></ul>
  14. 14. LinkedIn
  15. 15. LinkedIn <ul><li>Set up an account (personal email) </li></ul><ul><li>Look for friends, colleagues, business associates (past & present) </li></ul><ul><li>Invite, connect & network </li></ul><ul><li>Request recommendations from trusted sources </li></ul><ul><li>Find LinkedIn Groups in your field </li></ul>
  16. 16. LinkedIn Groups <ul><li>2042 people identify as “Boston CPA” </li></ul><ul><li>Boston placement firm BNG Consulting has 642 members </li></ul><ul><li>35,740 in American Institute of CPAs </li></ul><ul><li>29,838 in Tax Professionals </li></ul>
  17. 17. LinkedIn <ul><li>“ If you regularly update your profile, your contacts will be able to keep up with you, and it won’t LOOK like you’re job searching WHEN you actually are.” </li></ul><ul><li>Update at least weekly </li></ul><ul><li>Post relevant topics or news </li></ul><ul><li>Business only, not personal </li></ul>
  18. 18. Facebook
  19. 19. Facebook <ul><li>64% of B2C companies have acquired a customer through Facebook. </li></ul><ul><li>54% of B2B companies have too. </li></ul>HubSpot.com
  20. 20. Facebook <ul><li>Separate friends and family from business contacts using FB lists tool </li></ul><ul><li>Keep content friendly and upbeat </li></ul><ul><li>Share industry news </li></ul><ul><li>Share business accomplishments </li></ul><ul><li>Look for relevant Pages to Like </li></ul>
  21. 21. What do Facebook Pages do? <ul><li>Create personal credibility </li></ul><ul><li>Promote you and your firm </li></ul><ul><li>Become the hub of connection for your niche </li></ul>
  22. 22. Twitter
  23. 23. Twitter <ul><li>Few accountants on Twitter = opportunity! </li></ul><ul><li>Write a “snappy” bio, use keywords </li></ul><ul><li>Customize Twitter background </li></ul><ul><li>Avatar should be your smiling face </li></ul><ul><li>Search for other CPAs and relevant business contacts </li></ul><ul><li>Follow people that THEY follow </li></ul><ul><li>Check at least 2x, morning and evening </li></ul>
  24. 24. Blogging
  25. 25. Blogging <ul><li>Fabulous way to get your voice heard </li></ul><ul><li>Establishes you as an expert </li></ul><ul><li>Blogs can increase traffic to your website by up to 55% </li></ul><ul><li>More traffic = more customers </li></ul><ul><li>The power of the long tail </li></ul><ul><li>Unexpected business opportunities </li></ul>
  26. 26. What is the minimum time commitment? <ul><li>LinkedIn : 10 minutes per week </li></ul><ul><li>Facebook : 10 minutes per day </li></ul><ul><li>Twitter : 15 minutes per day </li></ul><ul><li>Blogging : 1 hour per week </li></ul>
  27. 27. What is the optimal time commitment? <ul><li>LinkedIn : 1 hour per week </li></ul><ul><ul><li>Networking, posting to groups </li></ul></ul><ul><li>Facebook : 3x/day, 5-10 minutes each </li></ul><ul><ul><li>Friend people you interact with </li></ul></ul><ul><li>Twitter : 2x/day, 5-10 minutes each </li></ul><ul><ul><li>Try to find 10 new people to follow </li></ul></ul><ul><li>Blogging : 1 hour per day </li></ul><ul><ul><li>To write and push out via social media </li></ul></ul>
  28. 28. <ul><li>All of this will grow your personal brand or your businesses profile effectively and quickly. </li></ul><ul><li>No matter which path you take, give yourself 90 days before you throw in the towel. </li></ul><ul><li>While social media is immediate, results vary. </li></ul>
  29. 29. Blogs to Read <ul><li>SocialCPAs.com socialcpas.com </li></ul><ul><ul><li>how CPAs can use social media for business </li></ul></ul><ul><li>Small Business Blog blogs.cbh.com/business </li></ul><ul><ul><li>great blog from an accounting firm </li></ul></ul><ul><li>The Leadership Notebook wernercoaching.typepad.com/theleadershipnotebook </li></ul><ul><ul><li>career coach focused on the finance industry and helping folks expand their careers </li></ul></ul>
  30. 30. Twitter Feeds to Follow <ul><li>@CPA_Trendlines </li></ul><ul><li>@NerdEnterprises </li></ul><ul><li>@HartleyBSinger </li></ul><ul><li>@theCommonCents </li></ul><ul><li>@AICPANews </li></ul>
  31. 31. Thank you for your time! <ul><li>lisa@healthydosemedia.com </li></ul><ul><li>[email_address] </li></ul><ul><li>617.308.7337 </li></ul>

×