Beyond Text : Making Research Visible, Tangible, Experiential

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Visual overview of strategies and techniques for making the content of design research more visible, accessible, understandable and meaningful. Developed to guide candidates toward more diverse forms and deep impacts in the Master of Design in Strategic Foresight & Innovation at OCAD University in Toronto.

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Beyond Text : Making Research Visible, Tangible, Experiential

  1. 1. Beyond Text: Making Research Visible, Tangible, Experiential Beyond Text: Making Research Visible, Tangible, Experiential Ideas for candidates, MDes in Strategic Foresight and Innovation February 2014 Greg Van Alstyne, Associate Professor, OCAD University Director of Research, Strategic Innovation Lab (sLab) Anthropometric drawing, Henry Dreyfuss Associates c. 1960 Greg Van Alstyne Strategic Innovation Lab
  2. 2. Planning your Major Research Project? Consider: Reading + viewing + listening + interacting Sensemaking + strangemaking Mapping + spacing Timing + telling Feeding back + feeding forward Learning + teaching Pattern making + pattern breaking Inventing + innovation Changing minds + changing the world Attracting + managing attention http://www.flickr.com/photos/paulwatson/7484420/
  3. 3. Beyond Text: Making Research Visible, Tangible, Experiential we are here Greg Van Alstyne Strategic Innovation Lab OCAD Thyssen, http://commons.wikimedia.org/wiki/User:Malene MaleneUniversity, Toronto, Canada
  4. 4. Beyond Text: Making Research Visible, Tangible, Experiential Research through design (Frayling, 1993) Design-based research creation may include: Visual thinking Mapping, diagramming Tangible futures (images, objects, environments) Design with dialogue Service design Communication design Publication design (books, posters etc.) Time-based media (video, interaction) Experience design Greg Van Alstyne Strategic Innovation Lab
  5. 5. Design is increasingly about qualities of experience, psychology, ergonomics, perception, tactility, sensuality, emotion and flow. Yet time is increasingly scarce. So our economies are becoming increasingly centred around ATTENTION
  6. 6. Beyond Text: Making Research Visible, Tangible, Experiential Innovating (sLab-SFI foresight model) futures thinking business thinking systems thinking + visual thinking design thinking Greg Van Alstyne Strategic Innovation Lab
  7. 7. Sensing (How do we experience the world?) Model of William Penfield’s Homunculus 1993
  8. 8. Beyond Text: Making Research Visible, Tangible, Experiential Sensemaking (van Patter+Pastor, Humantific) “Visual SenseMaking is the activity of making sense of ambiguous complex situations through visual methods and tools including words, images, drawings, diagrams, charts, graphs, etc. This involves not only visual thinking, but creating visual ordering systems.” Greg Van Alstyne Strategic Innovation Lab
  9. 9. Sensemaking (Peter H. Jones) Structured Dialogic Design Strategic Charettes Scenario building Visual Sensemaking Town Hall sessions Simplex Future Search Democratic World Café Open Space Socratic inquiry Generative Nominal Group Technique User co-design Brainstorming Open Guided Structured
  10. 10. Beyond Text: Making Research Visible, Tangible, Experiential Strangemaking Design thinking is about sensemaking, right? Designers excel at training, practicing, and theorizing how to make sense of complex or ambiguous situations and information. Still, sometimes what we need is not sensemaking. Sometimes what we need is strangemaking. Proponents of this idea include C.W. Mills (1959), Stewart Brand, Noah Raford, Greg Van Alstyne Greg Van Alstyne Strategic Innovation Lab
  11. 11. Beyond Text: Making Research Visible, Tangible, Experiential SuperStudio, c. 1969 Greg Van Alstyne Strategic Innovation Lab
  12. 12. Timing Greg Van Alstyne, Happy Solstice Quicktime animation, 1993
  13. 13. Beyond Text: Making Research Visible, Tangible, Experiential Spatializing Massive Change Image Economies gallery, 2005 Greg Van Alstyne, Chris Bahry, Ilene Solomon with Bruce Mau and the Institute without Boundaries, Greg Van Alstyne Strategic Innovation Lab Visit VR
  14. 14. Mapping “Patterns cannot be weighed or measured; they must be mapped” – Fritjof Capra Gabe Sawhney SFI Independent Study with Greg Van Alstyne
  15. 15. Styling Philip Rae, DSK, 2005 Typeface Design studio, OCAD University
  16. 16. Gesturing The Un-Private House interactive installations Terrence Riley, Andrew Davies, Greg Van Alstyne, Paul Niebuhr (MoMA) and Neil Gershenfeld et al. (MIT Media Lab) 1999
  17. 17. Storytelling MC Market Economies “DeSoto” film Tobias Lau, Bruce Mau, Greg Van Alstyne, Daniel Wigdor, 2005
  18. 18. Feeding back McKim, R.H. (1972). Experiences in visual thinking. Monterey, Calif.: Brooks/Cole Pub. Co.
  19. 19. TransText McKim, R.H. (1972). Experiences in visual thinking. Monterey, Calif.: Brooks/Cole Pub. Co. Greg Van Alstyne Strategic Innovation Lab
  20. 20. Drawing conclusions Visual thinking is as innately human as art itself. To solve our most difficult challenges, we’ll need to leverage this ancient skill in new ways. Upper Paleolithic art in Lascaux Cave, >15,000 BCE. Photo Sisse Brimberg/National Geographic
  21. 21. Beyond Text: Making Research Visible, Tangible, Experiential Many thanks. Greg Van Alstyne gvanalstyne@faculty.ocadu.ca Strategic Innovation Lab (sLab) http://slab.ocad.ca Greg Van Alstyne Strategic Innovation Lab

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