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5 Slide Pitch Deck by Greg Twemlow

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Greg Twemlow provides a template to pitch your new venture in 5 slides.

Published in: Investor Relations
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5 Slide Pitch Deck by Greg Twemlow

  1. 1. Your Winning Pitch5 Slides to Convince the Audience You Can Change the World http://www.gregtwemlow.co/
  2. 2. #1: What you hate or will fix or will make 300% better Never start a pitch by talking about yourself, your team, your product, or your total addressable market. Instead, start by naming the thing that’s getting in the way of your customer’s effectiveness and/or happiness. Do that by painting an emotionally resonant picture of how the world currently sucks for your customer, who/what is to blame, and why.
  3. 3. #2: Answer “Why now?” Audiences — particularly investors — are skeptical. They’ re thinking, “People have lived this way for a long time — are they really going to change now?” You have to explain if we don’t act now, things quickly get much, much worse.
  4. 4. #3: Show the promised land before explaining how you’ll get there Showing the enemy’s defeat before explaining how you’ll make it happen can feel wrong for novice presenters — like blurting out the punchline before you’ve told a joke. But when an audience knows where you’re headed, they’re much more likely to buckle in for the ride.
  5. 5. #4: Identify obstacles— then explain how you’ll overcome them Now that you’ve shared your vision of the future, (a) lay out the obstacles to achieving it and (b) show how your company/product/service will overcome each one. (There had better be some big, nasty obstacles — otherwise who needs what you’re selling?)
  6. 6. #5: Present evidence that you’re not just blowing hot air Audiences are skeptical. So you must give them evidence that the future you’ ve laid out is, indeed, attainable. For early-stage companies and products, demos can serve as evidence, though results from early (or beta) customers are more compelling. Least persuasive— but better than nothing —  are testimonials from potential customers explaining why they would buy.
  7. 7. http://www.gregtwemlow.co/ Greg Twemlow is a CEO, Strategic Advisor and a Leading Expert on LEAN Startup for New Ventures & Enterprises

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