Role of Mobile in a Mix:Nothing brings marketerscloser to consumers than mobile. Nothing.
Smartphone Mobile First Owners consumersI use my phone when I feeluncomfortable, just to relax or avoidhaving to talk to other people 51% 69%There is something exciting aboutchecking my smartphone... there isalways the possibility that I will find 45% 63%something interestingThere is no other thing I own that Ifeel closer to 28% 44%
Smartphone Mobile First Owners consumersMy smartphone is the first thing Itouch when I wake up in themorning... and the last thing that I use 63% 84%before I go to bed at nightI check my phone all the time, evenwhen I only have one minute to spare 54% 71%I use my smartphone everywhere,even in the restroom 51% 70%
MXS Mobile X% Solutiongreg@mmaglobal.com +1 631 702 068219
Recommended Optimized Share Mobile Marketing is 7% While the average optimized mix in mobile is 7%, that figure likely is lower for low involvement brands and higher purchase funnel (LIHP), but higher for high involvement brands and lower purchase funnel (HILP).Mobile ad units included: Ads in Mobile Web (Display Ads), Ads in Apps, Mobile VideoAds, Mobile Games Ads, Mobile Social, Tablets