Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Ten Steps To Creating A Killer Mobile App Marketing Campaign

5,430 views

Published on

Generating visibility and increasing installs for your mobile app can be very time consuming and frustrating. In this slide deck I walk you though ten steps in helping you ensure that your mobile application is a hit and it gets as much love as possible. Learn more by visiting http://www.stryde.com

Published in: Business, Technology
  • D0WNL0AD FULL ▶ ▶ ▶ ▶ http://1lite.top/18u7V ◀ ◀ ◀ ◀
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • D0WNL0AD FULL ▶ ▶ ▶ ▶ http://1lite.top/18u7V ◀ ◀ ◀ ◀
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here

Ten Steps To Creating A Killer Mobile App Marketing Campaign

  1. 1. Ten Steps In Creating & Executing A Mobile App Marketing Campaign
  2. 2. PERSONAS
  3. 3. • Who will use your app? • What problems does your app solve? • How will your app be used? Image source: Hubspot.com
  4. 4. DEVELOPMENT
  5. 5. • MUST have the best app developers working on your project! • Say no to offshore work!
  6. 6. BETA TESTING
  7. 7. • Target your actual users • Incentivize to beta test • Ask for feedback from each tester • Beg for reviews
  8. 8. JOINT VENTURES
  9. 9. • Team up with people who have the audience • Embrace profit sharing
  10. 10. APP STORE OPTIMIZATION
  11. 11. • Keywords in app title • Keywords in description • Proper categorization
  12. 12. PRESS RELEASES
  13. 13. • Optimize press release • Submit to PR Web • Perform targeted outreach – Industry blogs – App review websites
  14. 14. APP DISCOVERY
  15. 15. • Tap into mobile publishers to spread word • Pay mobile publishers to grow installs • http://www.youappi.com
  16. 16. LANDING PAGE SEO
  17. 17. REFERRALS & SOCIAL SHARES
  18. 18. • Ask or you won’t get them • Make it super easy
  19. 19. THANKS Greg Shuey gshuey@stryde.com http://www.stryde.com

×