Ten Steps To Creating A Killer Mobile App Marketing Campaign

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Generating visibility and increasing installs for your mobile app can be very time consuming and frustrating. In this slide deck I walk you though ten steps in helping you ensure that your mobile application is a hit and it gets as much love as possible. Learn more by visiting http://www.stryde.com

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Ten Steps To Creating A Killer Mobile App Marketing Campaign

  1. 1. Ten Steps In Creating & Executing A Mobile App Marketing Campaign
  2. 2. PERSONAS
  3. 3. • Who will use your app? • What problems does your app solve? • How will your app be used? Image source: Hubspot.com
  4. 4. DEVELOPMENT
  5. 5. • MUST have the best app developers working on your project! • Say no to offshore work!
  6. 6. BETA TESTING
  7. 7. • Target your actual users • Incentivize to beta test • Ask for feedback from each tester • Beg for reviews
  8. 8. JOINT VENTURES
  9. 9. • Team up with people who have the audience • Embrace profit sharing
  10. 10. APP STORE OPTIMIZATION
  11. 11. • Keywords in app title • Keywords in description • Proper categorization
  12. 12. PRESS RELEASES
  13. 13. • Optimize press release • Submit to PR Web • Perform targeted outreach – Industry blogs – App review websites
  14. 14. APP DISCOVERY
  15. 15. • Tap into mobile publishers to spread word • Pay mobile publishers to grow installs • http://www.youappi.com
  16. 16. LANDING PAGE SEO
  17. 17. REFERRALS & SOCIAL SHARES
  18. 18. • Ask or you won’t get them • Make it super easy
  19. 19. THANKS Greg Shuey gshuey@stryde.com http://www.stryde.com

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