The Strategic Internal Comms Leader:
Endangered Species or New Winner?
How to navigate the 5 Forces, and not end up writing
newsletters (that no one reads) for a living.
gregory shove, founder and ceo
You know what your CEO cares about:
All in Top 10 CEO Priorities for 2016
Source: McKinsey Survey 2015, PWC CEO Survey 2015
Your CFO expects you do more with less
and asked for more data to prove that your efforts are effective
are still not measuring
We bring it
back to life.
Your CIO is still deploying 15+ year old software
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Your employee engagement continues to drop – down to 13%
Source: Gallop 2015
1. Everything is content and there is more and more of it
Source: Neilson, 2015
2. Your employees are not at their desks
Source: New York Times & Society for Human Resource Management
A greater increase in the number of
companies planning to offer telecommuting
than any other new benefit.
3. In world of employee screens, smartphones have won…
Source: Mary Meeker Internet Trends Report 2014
4. Employees expect consumer-like experiences
Your Personal Life
Your Company Life
Access to experts
5. It’s a “winner take all battle” for employee attention
You are in a battle for employee attention, with…
From “what’s for lunch” to “what does the CEO have
Your Brand Team
Ranked in Fortune’s Top 100
Places to Work list for the 4th year in
Employees who work on mobile apps
Are happier and
Feel better about
Source: Forrester’s Global Research Technogrophics Mobility Survey 2015
It’s a movement.
You will not be alone.
It’s not easy but it’s