Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
The Strategic Internal Comms Leader:
Endangered Species or New Winner?
How to navigate the 5 Forces, and not end up writin...
2
You know what your CEO cares about:
-engaged workforce
-digital transformation
-talent war
All in Top 10 CEO Priorities ...
3
Your CFO expects you do more with less
and asked for more data to prove that your efforts are effective
60% of
internal ...
4
We bring it
back to life.
CONFIDENTIAL
Your CIO is still deploying 15+ year old software
Promote our new product
via Linkedin
Watch this training video
Complete this employee
survey
Check out our latest ad
campa...
6
1. Everything is content and there is more and more of it
every day.
Source: Neilson, 2015
7
2. Your employees are not at their desks
Source: New York Times & Society for Human Resource Management
A greater increa...
8
3. In world of employee screens, smartphones have won…
Source: Mary Meeker Internet Trends Report 2014
9
4. Employees expect consumer-like experiences
Your Personal Life
News
Recommendations
Personal files
Social Networks
App...
10
5. It’s a “winner take all battle” for employee attention
11
You are in a battle for employee attention, with…
12
It’s called Microsoft Sharepoint
13
Good news: entrepreneurs don’t want you to lose
Source: Emergence Capital State of Mobile Enterprise 2015
14
The Content Reader for Every Employee
Company
Newsroom
and Email
Company
Social Feeds
Industry
News Feeds
• Training Vi...
15
The content that matters most to employees...
Office InfoEmployee Spotlights Product Launches
16
Company Meetings Business UpdatesIn the News
17
Weekly HighlightsCelebrating Sales Upcoming Releases
18
Benefits Enrollment Compliance TrainingTalent Acquisition
19
Surveys Employee WellnessContent Creation
20
From “what’s for lunch” to “what does the CEO have
to say?”...
21
Your Brand Team
Ranked in Fortune’s Top 100
Places to Work list for the 4th year in
a row!
22
Employees who work on mobile apps
Are happier and
more productive
Feel better about
the company
Represent, advocate
and...
23
It’s a movement.
You will not be alone.
It’s not easy but it’s
possible.
Upcoming SlideShare
Loading in …5
×

The Strategic Internal Communications Leader

813 views

Published on

Endangered Species or New Winner?
How to navigate the 5 Forces, and not end up writing newsletters (that no one reads) for a living.

Published in: Leadership & Management
  • Be the first to comment

  • Be the first to like this

The Strategic Internal Communications Leader

  1. 1. The Strategic Internal Comms Leader: Endangered Species or New Winner? How to navigate the 5 Forces, and not end up writing newsletters (that no one reads) for a living. gregory shove, founder and ceo @gregshove
  2. 2. 2 You know what your CEO cares about: -engaged workforce -digital transformation -talent war All in Top 10 CEO Priorities for 2016 Source: McKinsey Survey 2015, PWC CEO Survey 2015
  3. 3. 3 Your CFO expects you do more with less and asked for more data to prove that your efforts are effective 60% of internal communicators are still not measuring internal communication
  4. 4. 4 We bring it back to life. CONFIDENTIAL Your CIO is still deploying 15+ year old software
  5. 5. Promote our new product via Linkedin Watch this training video Complete this employee survey Check out our latest ad campaign Share this job posting Tweet this announcement Your employee engagement continues to drop – down to 13% Source: Gallop 2015
  6. 6. 6 1. Everything is content and there is more and more of it every day. Source: Neilson, 2015
  7. 7. 7 2. Your employees are not at their desks Source: New York Times & Society for Human Resource Management A greater increase in the number of companies planning to offer telecommuting than any other new benefit.
  8. 8. 8 3. In world of employee screens, smartphones have won… Source: Mary Meeker Internet Trends Report 2014
  9. 9. 9 4. Employees expect consumer-like experiences Your Personal Life News Recommendations Personal files Social Networks Apps Your Company Life Corporate Updates Access to experts Secure Files Employee Network Business Apps
  10. 10. 10 5. It’s a “winner take all battle” for employee attention
  11. 11. 11 You are in a battle for employee attention, with…
  12. 12. 12 It’s called Microsoft Sharepoint
  13. 13. 13 Good news: entrepreneurs don’t want you to lose Source: Emergence Capital State of Mobile Enterprise 2015
  14. 14. 14 The Content Reader for Every Employee Company Newsroom and Email Company Social Feeds Industry News Feeds • Training Videos • Employee Surveys • Job Postings • CSR Content
  15. 15. 15 The content that matters most to employees... Office InfoEmployee Spotlights Product Launches
  16. 16. 16 Company Meetings Business UpdatesIn the News
  17. 17. 17 Weekly HighlightsCelebrating Sales Upcoming Releases
  18. 18. 18 Benefits Enrollment Compliance TrainingTalent Acquisition
  19. 19. 19 Surveys Employee WellnessContent Creation
  20. 20. 20 From “what’s for lunch” to “what does the CEO have to say?”...
  21. 21. 21 Your Brand Team Ranked in Fortune’s Top 100 Places to Work list for the 4th year in a row!
  22. 22. 22 Employees who work on mobile apps Are happier and more productive Feel better about the company Represent, advocate and refer Source: Forrester’s Global Research Technogrophics Mobility Survey 2015
  23. 23. 23 It’s a movement. You will not be alone. It’s not easy but it’s possible.

×