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Leveraging Olympia’s Tourism Assets
Arguments:
1) Restoration is a tourism draw
2) Olympia and Thurston County are
underpe...
Restoration Effect on Visitation
• Elwha Visitation increased 300% with 300,000 new visitors
• Average $53.21 per day expe...
Olympia Underperforming:
Northwest Tourism & Travel Spending
$0
$1,000,000,000
$2,000,000,000
$3,000,000,000
$4,000,000,00...
Tourism & Travel Spending Rising in the Northwest
$100
$120
$140
$160
$180
$200
$220
1998 2003
Tourism Spending in the Oly...
Olympia: Perfect Location to Capture Tourism
Jobs: Tourism, Visitors, and Outdoor Recreation
Economics of Outdoor Recreation in Thurston County:
$755 mm/year per year; $209.7 mm/year overnight visitors
Estimated out...
Attracting Visitors with an Estuary
Return on Investment for Deschutes Restoration
0
5
10
15
20
25
30
35
40
5% 10% 20% 50% 300%
YearstoPayback
Projected Perce...
• $1.7 million to $5.7 million annually in
additional benefits NOT including jobs
provided by restoration and study of
res...
Restoring the Deschutes River Estuary, Olympia, WA
Restoring the Deschutes River Estuary, Olympia, WA
Restoring the Deschutes River Estuary, Olympia, WA
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Restoring the Deschutes River Estuary, Olympia, WA

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Outdoor Recreation, Ecological Economics, Ecosystem Services, Restoration, Estuary

Published in: Environment
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Restoring the Deschutes River Estuary, Olympia, WA

  1. 1. Leveraging Olympia’s Tourism Assets Arguments: 1) Restoration is a tourism draw 2) Olympia and Thurston County are underperforming in tourism 3) The Deschutes Estuary is an underutilized asset for tourism 4) Tourism improves the Return on Investment (“ROI”) analysis
  2. 2. Restoration Effect on Visitation • Elwha Visitation increased 300% with 300,000 new visitors • Average $53.21 per day expenditures would yield roughly $16.0 million in increased consumer expenditures per year • Nisqually NWR visitation increased 25% above • Average $20 per day expenditures would yield $800,000 increased expenditures per year
  3. 3. Olympia Underperforming: Northwest Tourism & Travel Spending $0 $1,000,000,000 $2,000,000,000 $3,000,000,000 $4,000,000,000 $5,000,000,000 $6,000,000,000 $7,000,000,000 Seattle Area Portland Area Vancouver Area Victoria Area Pierce County Spokane County Bend (Central Oregon) Eugene (Lane County) Clark County (Vancouver, WA) Olympia Area Estimated Total Visitor Spending $0 $500 $1,000 $1,500 $2,000 $2,500 $3,000 $3,500 $4,000 $4,500 Seattle Area Portland Area Vancouver Area Victoria Area Pierce County Spokane County Bend (Central Oregon) Eugene (Lane County)Clark County (Vancouver, WA) Olympia Area Estimated Per Capita Visitor Spending
  4. 4. Tourism & Travel Spending Rising in the Northwest $100 $120 $140 $160 $180 $200 $220 1998 2003 Tourism Spending in the Olympia Area (millions)
  5. 5. Olympia: Perfect Location to Capture Tourism
  6. 6. Jobs: Tourism, Visitors, and Outdoor Recreation
  7. 7. Economics of Outdoor Recreation in Thurston County: $755 mm/year per year; $209.7 mm/year overnight visitors Estimated outdoor recreation related expenditures of both residents and visitors equals $755 Billion/year; overnight visitor spending is estimated at $209.7 million in 2003 Events 18% Fishing 17% Motorized Boating & Sailing 15% Local Parks 12% Horseback Riding 7% Non-Motorized Paddle Sports 5% Private Golf (Days of Golf) 5% State DNR Lands 5% Inner tubing or floating 2% Swimming (outdoor pools) 2% Swimming in natural waters 2% State Parks 2% Private Timberland Recreation 2% Municipal Golf 1% Scuba diving 1% National Wildlife Refuges 1% WA F&W Game Mgmt Units 1% WA F&W Wildlife Mgmt Areas 0%
  8. 8. Attracting Visitors with an Estuary
  9. 9. Return on Investment for Deschutes Restoration 0 5 10 15 20 25 30 35 40 5% 10% 20% 50% 300% YearstoPayback Projected Percentage Increase in Visitation Economic Contribution Alt A Low Alt A Avg Alt A High Alt B Low Alt B Avg Alt B High Alt D Low Alt D Avg Alt D High Nisqually NWR Elwha District Visitor Increase Assumptions $755,537,000 in Outdoor Recreation Consumer Expenditures (Residents + Visitors) $476,050,000 Outdoor Recreation Contribution (Residents + Visitors – Imports, 2015) 63.0% Thurston County Multiplier $209,700,000 Overnight Visitor Spending (2003) $132,111,000 Overnight Visitor Contribution *Cost Alternative Range: $82.5 to $150.1 million *Does not include any Federal or State Grant Assistance, which would further narrow the Years to Payback
  10. 10. • $1.7 million to $5.7 million annually in additional benefits NOT including jobs provided by restoration and study of restoration Ecosystem Services Improvement Ecosystem Services Changed Beaches $571 $10,763 Estuary Waters $2,344 $235,204 Salt Marsh $17,074 $5,460,840 Mid Forest $308 $4,592 Lake Loss -$14,103 -$3,994,917 Low Per Acre High Per Acre Beaches $151 $2,846 Wetland $3,236 $110,180 Salt Marsh $359 $114,739 Estuary Waters $19 $1,869 Marine Waters $259 $773 Mid Forest $73 $1,093 Rivers/Lakes $77 $2,2013

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