Continuity Programs and Membership Site

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http://www.rockstarlifestyledesign.com - Greg Rollett from Rock Star Lifestyle Design shows the benefits of continuity sites and running membership sites to have the ideal lifestyle.

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Continuity Programs and Membership Site

  1. 1. How To Love Continuity…
  2. 2. Who Am I? <ul><li>Greg Rollett </li></ul><ul><li>Local marketing guy </li></ul><ul><li>Label 2.0 </li></ul><ul><li>Rock Star Business Series </li></ul><ul><li>Ambitious Athletes, My Rock Star Sports Bar, and some web apps </li></ul><ul><li>All run on continuity… </li></ul>
  3. 3. Why Continuity? <ul><li>Well, it’s my favorite business model </li></ul><ul><li>And it’s also the favorite business model of some of the most powerful businesses that control your life… </li></ul>
  4. 8. Memberships and Continuity Allow You To <ul><li>Sell once, and rebill as long as you provide a valuable service </li></ul><ul><li>Predict income </li></ul><ul><li>Focus on delivering value and not customer acquisition </li></ul><ul><li>Easier to keep a client than to get a new one… </li></ul>
  5. 9. Selling A Product <ul><li>Work your butt off and you sell 5 Webites at $100 / ea </li></ul><ul><li>You make $500 </li></ul><ul><li>Next month you have to do it all over again </li></ul><ul><li>Market, find clients and build sites </li></ul>
  6. 10. Selling A Membership Program <ul><li>Work your butt off and sell 5 web design memberships at $100 / mo </li></ul><ul><li>Month 1 make $500 </li></ul><ul><li>Month 2 make $500 with no additional selling or marketing </li></ul><ul><li>Month 3 get 5 new customers at $100 / mo </li></ul><ul><li>Month 3 make $1,000 </li></ul><ul><li>Same amount of work with compounding cash </li></ul>
  7. 11. Oooh, Scary Rebills…
  8. 14. It’s All About Perceived Value
  9. 15. Do you offer something that people need, and can you continue to meet their needs week-after-week, month-after-month?
  10. 16. Types Of Continuity <ul><li>Information </li></ul><ul><li>Software </li></ul><ul><li>Physical Location / Training </li></ul><ul><li>Support </li></ul><ul><li>CD / DVD </li></ul><ul><li>Newsletters </li></ul><ul><li>Coaching </li></ul>
  11. 17. <ul><li>Monthly modules </li></ul><ul><li>Live calls </li></ul><ul><li>Forums </li></ul><ul><li>Shared Promotion </li></ul><ul><li>Discounts, templates, beta testing </li></ul>
  12. 18. <ul><li>Pay for software monthly </li></ul><ul><li>Huge value to teams </li></ul><ul><li>Stop paying lose access </li></ul><ul><li>Tons of user support </li></ul><ul><li>Focus on user experience </li></ul>
  13. 19. <ul><li>Access to real estate </li></ul><ul><li>Implied networking </li></ul><ul><li>Supplies </li></ul><ul><li>Perception </li></ul><ul><li>Stop paying, lose your office! </li></ul>
  14. 20. <ul><li>Pay monthly for web hosting </li></ul><ul><li>Discount for long term commitment and upfront payment </li></ul><ul><li>Stop paying, lose your site (or move it somewhere else) </li></ul>
  15. 21. <ul><li>Physical Stuff </li></ul><ul><li>Mail a CD/DVD of the month </li></ul><ul><li>Newsletters </li></ul><ul><li>Supplements </li></ul>
  16. 22. Payments <ul><li>PayPal </li></ul><ul><li>1Shopping Cart </li></ul><ul><li>InfusionSoft </li></ul>
  17. 23. Solutions For Online Based Memberships <ul><li>Password protected pages </li></ul><ul><li>Email deliveries </li></ul><ul><li>Private Ning Sites </li></ul>Cheap Way To Do It
  18. 24. Better Software Integration
  19. 26. My Favorite Online Membership Sites
  20. 28. Wordpress Options <ul><li>WL Member </li></ul><ul><li>aMember </li></ul><ul><li>Member Wing (using on Label 2.0) </li></ul>
  21. 29. Stick Strategies <ul><li>Instant interaction </li></ul><ul><li>Follow up email series </li></ul><ul><li>Call them - like on the phone </li></ul><ul><li>Pre recorded 800 message </li></ul><ul><li>Teasers </li></ul><ul><li>Live Member Events </li></ul><ul><li>Give them something they can’t afford to lose </li></ul>
  22. 30. Applying Continuity To Your Business <ul><li>WP Template of the month </li></ul><ul><li>WP and Theme support </li></ul><ul><li>No more custom designs - create a few to choose from, then offer support, training and workable hours into membership </li></ul><ul><li>Host their sites for them </li></ul>Development Team
  23. 31. Applying Continuity To Your Business <ul><li>Low to no overhead </li></ul><ul><li>Builds your brand / authority </li></ul><ul><li>Repurpose content </li></ul><ul><li>Label 2.0 / RSBS </li></ul><ul><li>Physical or digital </li></ul><ul><li>Empower members to do cool stuff </li></ul>How To - Information Stuff
  24. 32. Applying Continuity To Your Business <ul><li>Pay to use </li></ul><ul><li>License it out </li></ul><ul><li>White label it </li></ul><ul><li>Can you get companies to pay for it for their employees? </li></ul><ul><li>Upgrades </li></ul>Software
  25. 33. What Can Continuity Do To Your Business?
  26. 34. Talk To Me About Continuity <ul><li>[email_address] </li></ul><ul><li>@g_ro </li></ul><ul><li>Rockstarlifestyledesign.com </li></ul><ul><li>Rockstarbusinessseries.com </li></ul><ul><li>GenYRockStars.com </li></ul><ul><li>Questions… </li></ul>

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