5 Steps To Market Your Self Online | Strayer University Presentation


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http://orlandojobspot.blogspot.com - Greg Rollett from the Orlando Employment Guide spent an evening at Strayer University talking to students about using the Internet to promote themselves online to stand out from the crowd and the stack of resumes that companies receive every week.

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5 Steps To Market Your Self Online | Strayer University Presentation

  1. 1. 5 Steps to Market Yourself Online Right Now Greg Rollett Orlando Employment Guide
  2. 2. and those 5 steps are… <ul><li>Securing your name </li></ul><ul><li>Producing outstanding content </li></ul><ul><li>Networks and associations </li></ul><ul><li>Listen, listen, listen </li></ul><ul><li>Give to take </li></ul><ul><li>Securing your name </li></ul><ul><li>Producing outstanding content </li></ul><ul><li>Networks and associations </li></ul><ul><li>Listen, listen, listen </li></ul><ul><li>Give to take </li></ul>and those 5 steps are…
  3. 3. Who are you?
  4. 4. What Do You Think Google Will Say About You? <ul><li>______________ </li></ul><ul><li>______________ </li></ul>What Does Google Say About You? <ul><li>______________ </li></ul><ul><li>______________ </li></ul>
  5. 5. where to see what others see <ul><li>google.com </li></ul><ul><li>Google Alerts </li></ul><ul><li>Spokeo.com </li></ul><ul><li>Whozat.com </li></ul><ul><li>Wink.com </li></ul>
  6. 6. How to secure your name <ul><li>Buy a domain – “yourname.com” </li></ul><ul><li>Grab your name at the following networks </li></ul><ul><ul><li>Myspce (myspace.com/yourname) – not as relevant but ranks well </li></ul></ul><ul><ul><li>YouTube (youtube.com/user/yourname or youtube.com/channel/yourname) </li></ul></ul><ul><ul><li>Twitter </li></ul></ul><ul><ul><li>Google Profile (google.com/profiles) </li></ul></ul><ul><ul><li>Facebook – new custom URL’s </li></ul></ul><ul><ul><li>LinkedIn </li></ul></ul><ul><ul><li>Blogger </li></ul></ul><ul><ul><li>Wordpress </li></ul></ul><ul><li>Ask friends, family members and acquaintances to remove you from anything that looks negative </li></ul><ul><li>Ask webmasters to exclude you from their sites if the information is not relative to your current situation </li></ul>
  7. 7. now what? produce content on these sites
  8. 8. Content Consistency <ul><li>Have your resume ready to go </li></ul><ul><li>Write an about you section (short + long version) </li></ul><ul><li>Use all media types (video + photo + audio + words) </li></ul><ul><li>Send everyone to the same place </li></ul><ul><li>Clear objectives and contact information </li></ul><ul><li>Keywords! SEO Basics </li></ul><ul><ul><li>Use words that match the job/career you want </li></ul></ul><ul><ul><li>Use them in headlines, subjects, tags and links </li></ul></ul>
  9. 9. Examples
  10. 10. who is in your network?
  11. 11. People to look for <ul><li>Real life friends </li></ul><ul><li>Family members </li></ul><ul><li>Past co-workers </li></ul><ul><li>Current co-workers </li></ul><ul><li>Previous bosses or supervisors </li></ul><ul><li>Friends of friends </li></ul><ul><li>The unknown </li></ul>“ Physical networks are the people you know. Online networks are the people you want to know !”
  12. 12. How to find them <ul><li>Twitter search (search.twitter.com) </li></ul><ul><li>LinkedIn Company Search </li></ul><ul><li>Import emails into services </li></ul><ul><li>Find influential people (Technorati.com + Alltop.com) </li></ul><ul><li>Comment on influential sites and lead them back to yours </li></ul><ul><li>Contribute to their network </li></ul><ul><li>Answer questions (LinkedIn + Yahoo + Twitter) </li></ul>
  13. 13. Physical Networking <ul><li>Upcoming.yahoo.com </li></ul><ul><li>Meetup.org </li></ul><ul><li>Eventful.com </li></ul>
  14. 15. What to listen to <ul><li>Industry News </li></ul><ul><ul><li>“ Orlando + Hotels” on Google Alerts, Twitter Search, Technorati Blogs, YouTube, etc </li></ul></ul><ul><li>Experts </li></ul><ul><ul><li>Find the top people in your industry and keep up with them so you are current when going into interviews, networking events, etc </li></ul></ul><ul><li>Community chatter </li></ul><ul><ul><li>What is going on in the community – same as industry news </li></ul></ul><ul><li>Your name </li></ul><ul><ul><li>Same as industry news but just for your name, become an egomaniac – the better your content the more alerts you will get </li></ul></ul><ul><li>Your brand </li></ul><ul><ul><li>Are you the local retail person? Then get alerts to see about competition, new opportunities, etc. </li></ul></ul>
  15. 16. give in order to receive
  16. 17. What do you give? <ul><li>Videos </li></ul><ul><li>Links </li></ul><ul><li>Stories and articles </li></ul><ul><li>Whitepapers </li></ul><ul><li>Tips + Advice </li></ul><ul><li>Answer + ask questions </li></ul><ul><li>Create conversations </li></ul><ul><li>Perception has changed – by giving things of value away, you are more likely to receive something of value! </li></ul>
  17. 18. The End. http://orlandojobspot.blogspot.com http://orlando.employmentguide.com http://gregrollett.blogspot.com