Keyword Someone Searches For
Paid Ads (PPC Ads) that show based on the
keyword search. The Advertiser Pays Google if
Someone Clicks on This
Local 3 Map Pack. These listings take IP
address, search term, personalization, and
more into consideration. You can optimize
your Google my Business listing to get here.
You can get a PPC ad in here too.
Organic listings that are achieved through SEO.
The advertiser does not pay for these clicks
People Choose Organic Listings Over Paid Results
Organic Traffic Value for TM Blast
SEMRush finds that I’m on pace for 2.5k organic visits in August
2018. If I had to pay for this traffic, I would have to pay about
$13.2k to drive 2.5k visits to my site.
That Means I’m Saving $13k each Month Because of SEO!
It’s called SEO (Search Engine Optimization), Not GEO!
What Would this Cost if I Only Paid for Clicks?
In AdWords (PPC), I Need to Spend around ~$12 to Drive Clicks
for TM Blast
AVG. Cost per Click comes out to ~$10,
so I’m slightly better than average
Google AdWords is a Great Channel,
but it’s Expensive!
What’s the Cost Per
Lead in SEO and PPC?
• SEO → Organic does not cost me
ANYTHING for leads. 50% of leads come
through this channel
• Google AdWords → Paid search marketing
costs TM Blast around $250 for a lead
What Would a 300% Increase In Traffic Do For Your Website Business?
SEO takes time to see results.
SEO can create months / years of results
based on the work that you do.
Paid ads stop sending traffic to your site
the moment you pause them.
Paid ads are a great choice for a business,
but expect to pay a lot of money.
SEO traffic for TM Blast is worth close to
$13k in savings.
Using Paid Ads along with SEO means you
own more real estate which increases the
chance of a click, lead, and revenue for