1.
Ecommerce SEO Tips for Success
By: Greg Kristan

2.
Table of Contents
Snapshot
Snapshot of
Current
Success
Create
Create an
Audit to
Develop a
Strategy
Fix
Fix Major
Technical
Restrictions
to Drive
Traffic
Block
Block
Unnecessary
Pages to Keep
a Clean Path
for Google
and Bing
Disavow
Disavow Bad
Links in
Google and
Bing
Continue
Continue to
fix 404 Errors
and Drive
More
Authority to
Main Pages
Study
Study Log
Files to Find
New
Opportunities

3.
Current Success

4.
Create an Audit (Blueprint of what Needs to Be Worked On)

5.
Close the Gap with a Technical Fix (Canonical)

6.
Results in Positive Performance Next Year

7.
Blocking Pages That Shouldn’t Be in the SERP

8.
Update Disavow Files for Search Engines

9.
Clean up 404’s on Desktop and Mobile in Google

10.
Clean up 404’s in Bing

11.
Reduced Unnecessary Pages Indexed by Bing

12.
After Technical Fixes on Bing FW 22
Traffic up 10% YoY
From Fiscal Weeks 22-37
Traffic up 16% YoY
2,500
3,000
3,500
4,000
4,500
5,000
5,500
1 3 5 7 9 11 13 15 17 19 21 23 25 27 29 31 33 35 37
Bing Organic Traffic
2016 2017

13.
Broken Link Builder
• Continuously monitor your
backlink profile for links going to
404 pages
• Reach out to third party’s to
update the link, or create a
redirect rule to transfer link
equity to the appropriate page

14.
Study Log Files to Find New Opportunities