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SEO and WordPress Presentation 2020

Learn SEO tips on how to increase your traffic to your WordPress website! See what plugins can help with your SEO for your WordPress website too.

https://www.tmblast.com/
https://thestadiumreviews.com/

Check out SEMRush: https://www.semrush.com/
Try SEMRush for 7 Days Free: https://www.semrush.com/sem/?ref=0678780946&refer_source=&utm_source=berush&utm_medium=promo&utm_campaign=link_7-day_pro_trial

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SEO and WordPress Presentation 2020

  1. 1. SEO and WordPress By: Greg Kristan
  2. 2. About Greg • 8+ years of SEO / PPC Experience • The Owner of TM Blast since April 2017 • Frequent Speaker at Events in Boston around SEO • Outside of Work, I live with my fiancé and our two-year-old Shiba Inu in Boston, MA.
  3. 3. How Can SEO Grow My Business?
  4. 4. Let’s Go Over Some Numbers First
  5. 5. Technical SEO Audit Score → 94% SEO Score → 98%
  6. 6. Organic Session Traffic Growth in 2019
  7. 7. Organic Search Traffic Breakdown Google → 64%, Bing + Yahoo + DDG 35%
  8. 8. You’ve Got My Attention, So How Do I Grow my Traffic?
  9. 9. Let’s Begin With the Technical Tips
  10. 10. Architecture Make Sure Users and Bots Can Easily Navigate Through Your Site With a Clear Path
  11. 11. Robots.txt File + XML Sitemap • The robots.txt file is generally the first place Google and Bing look at when crawling a website • The robots.txt file will tell them where they should and should not look on a site • Adding an XML file to the robots.txt file can give a clear path as to where Google and Bing can find your content
  12. 12. XML Sitemap • The XML Sitemap should list out all pages you want Google and Bing to crawl on a website • You can change the priority frequency to encourage both Google and Bing to crawl certain pages / sections more often than others • An XML sitemap should limit the amount of “dirt” that is inside the file. Dirt includes 301 redirects, 302 redirects, 404 pages, 500 errors, NOINDEXED tags, and more.
  13. 13. Google Search Console Illustrates How Google Crawls Your Site, Any Errors they Find, What Keywords Drive Clicks + Impressions to Your Website, and More
  14. 14. Bing Webmaster Tools Illustrates How Bing Crawls Your Site, Any Errors they Find, What Keywords Drive Clicks + Impressions to Your Website, and More
  15. 15. For Every New Page You Create, Fetch • Both Bing Webmaster Tools and Google Search Console allow you to manually fetch pages on your site with their bot • Fetching pages makes their bot (Google and Bing) crawl your content immediately • Crawling your content can get your page into their search results faster
  16. 16. WordPress Plugins that Help SEO
  17. 17. Insert Headers and Footers Allows You to Add any Code to the <head> or <body> of the entire site. Great for Google Analytics, AdWords, Bing Ads, and More
  18. 18. 301 Redirects Create Quick and Easy 301 Redirects on Your Site
  19. 19. Yoast Create Title Tags, Meta Name Descriptions, Canonical Tags, XML Sitemaps, and more
  20. 20. Smush Helps Reduce Image File Size When You Upload Your Images to a Page
  21. 21. Let’s Carry on with the SEO *Secret Sauce* Tips
  22. 22. Case Study: Moving Keyword From Position 9 to Position 1 in Google Redacted Redacted Redacted
  23. 23. Case Study: Traffic Increase by +1050% for Keyword Redacted Redacted Redacted Redacted
  24. 24. SEO Steps Taken for Success BUILT OUT THE ROBOTS.TXT FILE BUILT AN XML SITEMAP TO PUT INTO THE ROBOTS.TXT FILE. CREATED GOOGLE SEARCH CONSOLE AND BING WEBMASTER TOOLS CREATED CANONICAL TAGS FOR THE PREFERRED URL VERSION OF THE PAGE REMOVED ALL META NAME KEYWORDS REVIEWED GOOGLE ADWORDS SEARCH QUERY REPORT TO SEE THE ACTUAL SEARCH TERMS DRIVING PERFORMANCE UPDATE THE TITLE TAG TO LEAD OFF WITH *PRIMARY KEYWORD* UPDATED HEADER TAGS ON THE PAGE TO INCLUDE *PRIMARY* AND *SECONDARY* KEYWORDS OPTIMIZED ALT TAGS BY RENAMING THE FILE AND UPDATING THE ALT TAG
  25. 25. Visual Timeline of SEO Optimizations Taken
  26. 26. Extra SEO Tools
  27. 27. Google Trends Can Spot Trends with Seasonality + Demand
  28. 28. Bonus Tip (I use SEMRush to Analyze Content) • Finding semantic keywords to use on a page is a core ranking signal for Google and Bing • By analyzing the content that is on the page, I can see additional words to use on the page Redacted Redacted Redacted
  29. 29. Answer the Public Content Ideas to Blog About
  30. 30. Final SEO Tip: Low Search Volume Topic
  31. 31. All these Queries have 10 Searches Per Month
  32. 32. Let’s take that Second Query and Put it into Google
  33. 33. Top Organic Listing • There is an answer box for this query in Google, so Google uses this for voice search answers • When you put this ranking URL directly into SEMrush, you will something that will blow your mind
  34. 34. Top Ranking Page Drives 27k Organic Visits Monthly
  35. 35. Best and Vitamin Keywords in Aggregate for Ranking Page. Take the Top Listing and Put that in Answer the Public
  36. 36. Covering a Topic Could Cover Thousands of Additional Searches with *Low* Volume
  37. 37. Thanks, Everyone!

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