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Mulberry Studio Free SEO Audit by Greg Kristan

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Mulberry Studio is a company located in the heart of Harvard Square offering transcription services. This Free SEO Audit was something that I created that showcases what the free report would look like for you and your company if you were interested.

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Mulberry Studio Free SEO Audit by Greg Kristan

  1. 1. Mulberry Studio Free SEO Audit By: Greg Kristan
  2. 2. Organic Summary Overview
  3. 3. Estimated Organic Traffic Per Month
  4. 4. Organic Keywords Ranking for Mulberry Studio
  5. 5. Competitor Landscape Overview
  6. 6. What the Competitor Landscape Looks Like
  7. 7. Rev Organic Competitor Landscape for Ranking on “Transcription” Terms Rev ranks for 1.5k keywords that drives in 11.2k organic visits each month. The $81.3k represents how much it would cost Rev to drive that same value if they spent money (Google Ads) each month.
  8. 8. Rev Transcription Keywords
  9. 9. Rev Has a Solid Grasp on “What” Queries that Drives a New Audience to their Site A blog on your site will allow you to go after these types of queries.
  10. 10. Early Discoveries for Mulberry Studio
  11. 11. Currently, You Won’t Rank for These Terms B/c You Don’t Have them on Your Site
  12. 12. Opportunity • Splitting out this section (services) into individual services is the key to a winning SEO strategy • For Example • Audio Transcription • Video Transcription • TV Transcription • Film Transcription • Cloud Transcription • Etc.
  13. 13. Gap Analysis vs Rev
  14. 14. Visual on How Many More Keywords Rev.com Ranks For Compared to Mulberry Studio
  15. 15. Organic Keyword Gap Analysis • A Gap Analysis is a Unique feature in SEMrush • This report will show you what you rank for vs what you competitor (Rev) ranks for • The opportunity exists to go after these keywords
  16. 16. Gap Analysis Backlink Profile • While quantity of keywords should not be a KPI, Rev is significantly outpacing Mulberry which means they can appear more authoritative / drive more referral traffic to their domain compared to Mulberry Studio.
  17. 17. Next Steps An initial audit is needed to understand any / all technical opportunities that exist on Mulberry Studio. A keyword expansion report is necessary to identify target keywords to go after that consist of low, medium, and high goals A breakout of the services pages must launch to adequately serve the best user / bot experience A blog is necessary to drive a new audience to Mulberry Studio that covers the conversational queries like “what, how, when, why” and so much more.
  18. 18. Timeline, Notes, and Expectations SEO IS NOT A QUICK PROCESS, BUT CAN DRIVE SUBSTANTIAL GROWTH AND LEADS FOR YOUR BUSINESS WHEN DONE RIGHT AND YOU DON’T GIVE UP IMMEDIATELY! FOR THIS SEO PROJECT, I PROJECT THAT THE FIRST MONTH OF WORK WOULD CONSIST OF ANY TOOL TRACKING INSTALLATION ALONG WITH A PROJECT DASHBOARD BUILT IN MY TOOL, SEMRUSH. THE FIRST MONTH WOULD CONSIST OF MORE IN-DEPTH KEYWORD RESEARCH WITH SERVICE PAGES BEING BROKEN OUT, OR AT LEAST BEING CREATED FROM A DRAFT STANDPOINT. A DEVELOPER MAY NEED TO BE BROUGHT INTO THIS PROJECT TO HELP WITH THESE PAGES IF TIME/SKILLS BECOME AN ISSUE WHICH WOULD BE AN ADDITIONAL COST. KEYWORD RESEARCH IS AN ONGOING TASK THAT WILL TIE INTO THE BLOG ON THE WEBSITE. I’LL BE LOOKING FOR YOU AND YOUR TEAM TO WRITE THESE BLOG POSTS BECAUSE YOU GUYS ARE THE EXPERTS IN YOUR FIELD. I CAN SEND OVER GUIDELINES ON WHAT TO COVER, BUT I WON’T BE WRITING ANY BLOG CONTENT FOR THE SITE KEYWORD RANKINGS / TRAFFIC TYPICALLY COMES IN SOMEWHERE BETWEEN MONTHS 3-6 FOR MOST SEO PROJECTS, SO I LIKE TO GIVE THAT AS THE GUIDELINE. SOMETIMES KEYWORDS BEING OPTIMIZED FOR MOVE FROM PAGE TEN IN GOOGLE TO PAGE THREE IN THE FIRST 3 MONTHS, BUT THE TRAFFIC IS NOT COMING IN BECAUSE IT IS NOT ON PAGE ONE YET. MULBERRY IN MY OPINION IS STARTING FROM SCRATCH, SO THE TIMELINE ON MOVING RANKS ON TERMS DEPENDS ON HOW FAST WE ESTABLISH NEW PAGES + THE BLOG
  19. 19. Appendix (TM Blast Ranking Terms)
  20. 20. Appendix (TM Blast Organic Traffic Summary)
  21. 21. Google SERP Breakdown • About 15% of clicks that happen on Google take place on an ad • More then 70% of clicks that happen on Google take place on an organic listing • The higher up on page one on Google you are (For both ads and an organic), you receive a higher click-through rate percentage

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