1.
Local SEO Tips
for Business
Owners
By: Greg Kristan

2.
Table of Contents
Check and Fix
Your Business
Listing Errors
01
Find Great
Places to Get
Listed
02
Own the Map
Listings
03
Optimize for
on page Local
SEO intent
04
Stats
05

3.
Use Moz Local to
Check Your Online
Listings
• Look out for
• Incorrect Hours
• Incorrect Phone Numbers
• Broken Links
• Incorrect Business Locations
• Incomplete Business Locations
• And More
• Create
• Listings

4.
But More Importantly Will Drive Results (20% of leads come from Referral)

5.
Add Pictures Early to Add Life to Our Listings

6.
But Even Better When People Naturally Do that On their Own!

7.
Which Adds Credibility in Search

8.
Look for Places that Would Compliment Your
Site (And Get a Link)

9.
Which Helps Grow our Strength

10.
Which Then Helps us Organically Rank for Non
Brand Terms
• And we have links on the other 3
organic listings back to our site,
so we own the top 4 listings.

11.
Which Allows us to Rank on Google Maps

12.
And Rank on Bing Maps Too

13.
On Page SEO
Tips
• Title  Include Town and State
• Meta Name Description 
Include more semantic variations
of “party hall”
• H1 Tag  Include State
• Paragraph Content  Include
relevant locations nearby
• Images  Include ALT tags
specifying location

14.
Create Engagement on Key Pages with a Video

15.
Directions Page
• Consider having map locations
from top cities and towns around
your business
• You can update this via Google
Analytics GEO data to supply the
best info for your audience

16.
Owning the Brand Search Name

17.
Massachusetts Accounts for ~ 75% of All Traffic)

18.
Register Your Site with Google Search Console

19.
12% of all Revenue Comes From
+

20.
Register Your Site with Bing