1.
How Log File
Analysis will
Boost your
SEO
By: Greg Kristan

2.
This Tells Me Nothing

3.
This Tells Me Something

4.
What Can We Learn from Google / Bing?
Google has encountered 24%
errors in their crawl.
Bing has encountered less than
1%
I need to get Google to Bing’s
level

5.
Experiment
If we clean up Google’s crawl path,
then we should see an increase in
keyword ranks for Google search.

6.
Identify Low Quality URL’s to Block

7.
Block Certain Paths in the Robots.txt File

8.
Monitor the Results
Initially, Google had an
error rate of over 28%
during this previous time
frame
After blocking specific
themes, I dropped the
error rate to 1%
Increased the amount of
events by 42%

9.
Look at Specific Events

10.
Results That Tell a Story
I saw an immediate jump
in impressions after I
blocked specific URL’s in
the robots.txt file.

11.
Terms that Improved

12.
Terms that Improved

13.
Terms that Improved

14.
Something to
Monitor
• By blocking this path, I only
receive a partial fetch and render
status in Google Search Console.
• This partial message is
something I will monitor to see if
this has an adverse effect in the
long run for my website.

15.
Conclusion
• This data is a small sample size, but it is essential
to monitor the data every day
• You should review the log files each day to
monitor that Google / Bing are looking at the most
important pages on your site.
• There are more factors than cleaning the crawl to
see improvements, but this is something that
could be the missing ingredient to boost your
traffic/rankings