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How I Grew Bing Organic SEO Traffic by 16%

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Bing SEO is something that a lot of people don't talk about. However, I want to show how I used Bing Webmaster Tools and a Log File tool to increase more organic traffic to the website I work on. In this presentation, you will see why Bing matters, the steps I took to achieve better results, and the outcome of what was worked on.

Published in: Marketing
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How I Grew Bing Organic SEO Traffic by 16%

  1. 1. Technical SEO Case Study By: Greg Kristan
  2. 2. Table of Contents Why Bing Maters? Bing Webmaster Tools Reports Submit Sitemap Block Query Parameters Lower Indexed Pages Disavowing Bad Links Results
  3. 3. Bing Makes up about 20% of U.S Desktop Share • Bing powers Yahoo Search, MSN, DuckDuckGo Ads, and AOL • Bing also powers Cortana that has over 150 Million active members each month • Bing is built into Windows 10 which has over 500 Million users
  4. 4. ComScore puts it at 33% Desktop searches
  5. 5. SEO Meaning That means you could receive up to 33% of U.S desktop searches if you optimize on Bing
  6. 6. Bing Webmaster Tools
  7. 7. Before Any Technical Fixes • Traffic up 6% YoY Before major fixes • These are *Fiscal Weeks* 2,500 3,000 3,500 4,000 4,500 5,000 5,500 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 Bing Organic Traffic 2016 2017
  8. 8. Look for Critical Crawl Errors within Bing
  9. 9. Query Parameter Fix
  10. 10. 404 Cleanup by Manual + Automatic Redirects
  11. 11. Lowered Unnecessary Indexed Pages
  12. 12. Disavow Bad Links
  13. 13. After Technical Fixes Traffic up 10% YoY From Fiscal Weeks 22-36 Traffic up 16% YoY 2,500 3,000 3,500 4,000 4,500 5,000 5,500 1 3 5 7 9 11 13 15 17 19 21 23 25 27 29 31 33 35 Bing Organic Traffic 2016 2017
  14. 14. Non Brand Terms Positive Movements
  15. 15. Use Log Files to Review Bing’s Crawl Pattern
  16. 16. Conclusion • First, you can’t just ignore working on Bing if you are an SEO. It’s worth working on and chances are your competition is not actually working on this, so it’s an opportunity for more traffic • Second, you need to address the technical errors. Look for the messages + SEO reports in BWT to see what can be worked on • Third, you should measure your log files. See if Bing is able to get to your main pages. Try fetching as BingBot to see if you can get Bing to crawl a page after making SEO changes to it.

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