Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
How PPC + SEO Can Help Grow Your Local Business! By: Greg Kristan
Local Search Stats to Know • Local Mobile Searches Lead to a Store Visit in 24 hours 50% • Local Mobile Searches Lead to a...
Why Mobile is Critical to Local Search Success • More Google Searches Happen on Mobile Devices • The Average User Spends T...
Keyword Someone Searches For Paid Ads (PPC Ads) that show based on the keyword search. The Advertiser Pays Google if Someo...
Own the SERP Purple  Paid Search Ad (Pay for this Click) Green  Organic map listing (Don’t pay)
Get an Ad in the Local 3 Pack • For local search, Google consistently shows three organic map listings above traditional o...
Google My Business (Create or Verify Your Business)
Google My Business Can Showcase a Knowledge Box for a Google Search
Google My Business Promoted Post This is a new and fantastic way to promote a new offer, discount, or something else right...
Cross Promote Your Offers In Multiple Places
Google My Business Statistics
Bing Places (Create or Verify Your Business)
Bing will Show a Knowledge Graph as Well
How to Create an Ad in a Google Map Listing using Google AdWords
Get an Ad on the Map An ad for my “SEO” business shows up. Notice that the third listing is the closest, but the ad at the...
Local Ads Show Up Across All Devices
How to Create an Ad in a Bing Map Listing using Bing Ads
Get an Ad in Map Searches on Google + Bing
Get Aggressive and Smart with Keywords • Bidding on the term “pizza” can be a broad term to bid on for most campaigns. • U...
Traditional Local Search • For local search, Google consistently shows three organic map listings above traditional organi...
This is How You can Win in Local Search with PPC + SEO
How a Local Business can Win with Local PPC and SEO
How a Local Business can Win with Local PPC and SEO
Upcoming SlideShare
Loading in …5
×

How a Local Business can Win with Local PPC and SEO

687 views

Published on

If you run a local business, you know the importance of having your business show up in Google and Bing for your search terms. In this presentation, I am going to show how you can dominate the SERP listing in Google and Bing and get multiple ad and organic listings for multiple search terms!

Published in: Marketing
no profile picture user
  • Government Auto Auctions US Gov't Surplus & Seized Car Auctions. From $100 or 95% Off. ✔✔✔ https://w.url.cn/s/AVD5j1m
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • You'll notice the difference immediately when you make the switch from working with amateurs to working with professionals. I've been betting with these guys for more than three years and in that time I've made nearly £500,000! That's a life changing amount of money. If I can give you one piece of advice it's this – sign up and sign up NOW! Last time I was one of the last guys to grab a spot before Patrick closed the doors. If I hadn't gotten lucky that day I'd be half a million pounds poorer now and my life would be a hell of a lot different. ➽➽ https://url.cn/05AQZAqy
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Today, I want to share with you my own "unfair advantage" ... An honest crack at an insider's edge that's so effective it's nothing less than performance enhancing for your own bottom line profits! ■■■ https://bit.ly/2UD1pAx
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Stop Chasing Odds... Learn How To Master Them ●●● http://t.cn/Airf5UFH
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Ripley's Believe It Or Not Investigated Him After His 5th Win...(unreal story inside)  http://t.cn/Airf5UFH
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
Show More

  • Be the first to like this

How a Local Business can Win with Local PPC and SEO

  1. 1. How PPC + SEO Can Help Grow Your Local Business! By: Greg Kristan
  2. 2. Local Search Stats to Know • Local Mobile Searches Lead to a Store Visit in 24 hours 50% • Local Mobile Searches Lead to a Sale within 24 hours 18% • Mobile Users Use a Search Engine at Least Once per Day 87% • Local Mobile Searches Result in an Offline Purchase 78% • Of searches on Google are Local intent 46%
  3. 3. Why Mobile is Critical to Local Search Success • More Google Searches Happen on Mobile Devices • The Average User Spends Three Hours per Day on their Phone
  4. 4. Keyword Someone Searches For Paid Ads (PPC Ads) that show based on the keyword search. The Advertiser Pays Google if Someone Clicks on This Local 3 Map Pack. These listings take IP address, search term, personalization, and more into consideration. You can optimize your Google my Business listing to get here. You can get a PPC ad in here too. Organic listings that are achieved through SEO. The advertiser does not pay for these clicks
  5. 5. Own the SERP Purple  Paid Search Ad (Pay for this Click) Green  Organic map listing (Don’t pay)
  6. 6. Get an Ad in the Local 3 Pack • For local search, Google consistently shows three organic map listings above traditional organic listings. • Get an ad at the top, get an ad into the map listings, and optimize your Google my Business listing to organically show up for a search! v
  7. 7. Google My Business (Create or Verify Your Business)
  8. 8. Google My Business Can Showcase a Knowledge Box for a Google Search
  9. 9. Google My Business Promoted Post This is a new and fantastic way to promote a new offer, discount, or something else right in front of a Google searcher looking up your business name
  10. 10. Cross Promote Your Offers In Multiple Places
  11. 11. Google My Business Statistics
  12. 12. Bing Places (Create or Verify Your Business)
  13. 13. Bing will Show a Knowledge Graph as Well
  14. 14. How to Create an Ad in a Google Map Listing using Google AdWords
  15. 15. Get an Ad on the Map An ad for my “SEO” business shows up. Notice that the third listing is the closest, but the ad at the top still gets prominent placement. Take advantage of this in Google AdWords!
  16. 16. Local Ads Show Up Across All Devices
  17. 17. How to Create an Ad in a Bing Map Listing using Bing Ads
  18. 18. Get an Ad in Map Searches on Google + Bing
  19. 19. Get Aggressive and Smart with Keywords • Bidding on the term “pizza” can be a broad term to bid on for most campaigns. • Using a radius target in Google AdWords and Bing Ads can be a smart test to have your ad and business show up for a generic search term like this
  20. 20. Traditional Local Search • For local search, Google consistently shows three organic map listings above traditional organic listings. • Get an ad at the top, get an ad into the map listings, and optimize your Google my Business listing to organically show up for a search! v
  21. 21. This is How You can Win in Local Search with PPC + SEO

×