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How a Local Business can Win with Local PPC and SEO

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If you run a local business, you know the importance of having your business show up in Google and Bing for your search terms. In this presentation, I am going to show how you can dominate the SERP listing in Google and Bing and get multiple ad and organic listings for multiple search terms!

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How a Local Business can Win with Local PPC and SEO

  1. 1. How PPC + SEO Can Help Grow Your Local Business! By: Greg Kristan
  2. 2. Local Search Stats to Know • Local Mobile Searches Lead to a Store Visit in 24 hours 50% • Local Mobile Searches Lead to a Sale within 24 hours 18% • Mobile Users Use a Search Engine at Least Once per Day 87% • Local Mobile Searches Result in an Offline Purchase 78% • Of searches on Google are Local intent 46%
  3. 3. Why Mobile is Critical to Local Search Success • More Google Searches Happen on Mobile Devices • The Average User Spends Three Hours per Day on their Phone
  4. 4. Keyword Someone Searches For Paid Ads (PPC Ads) that show based on the keyword search. The Advertiser Pays Google if Someone Clicks on This Local 3 Map Pack. These listings take IP address, search term, personalization, and more into consideration. You can optimize your Google my Business listing to get here. You can get a PPC ad in here too. Organic listings that are achieved through SEO. The advertiser does not pay for these clicks
  5. 5. Own the SERP Purple  Paid Search Ad (Pay for this Click) Green  Organic map listing (Don’t pay)
  6. 6. Get an Ad in the Local 3 Pack • For local search, Google consistently shows three organic map listings above traditional organic listings. • Get an ad at the top, get an ad into the map listings, and optimize your Google my Business listing to organically show up for a search! v
  7. 7. Google My Business (Create or Verify Your Business)
  8. 8. Google My Business Can Showcase a Knowledge Box for a Google Search
  9. 9. Google My Business Promoted Post This is a new and fantastic way to promote a new offer, discount, or something else right in front of a Google searcher looking up your business name
  10. 10. Cross Promote Your Offers In Multiple Places
  11. 11. Google My Business Statistics
  12. 12. Bing Places (Create or Verify Your Business)
  13. 13. Bing will Show a Knowledge Graph as Well
  14. 14. How to Create an Ad in a Google Map Listing using Google AdWords
  15. 15. Get an Ad on the Map An ad for my “SEO” business shows up. Notice that the third listing is the closest, but the ad at the top still gets prominent placement. Take advantage of this in Google AdWords!
  16. 16. Local Ads Show Up Across All Devices
  17. 17. How to Create an Ad in a Bing Map Listing using Bing Ads
  18. 18. Get an Ad in Map Searches on Google + Bing
  19. 19. Get Aggressive and Smart with Keywords • Bidding on the term “pizza” can be a broad term to bid on for most campaigns. • Using a radius target in Google AdWords and Bing Ads can be a smart test to have your ad and business show up for a generic search term like this
  20. 20. Traditional Local Search • For local search, Google consistently shows three organic map listings above traditional organic listings. • Get an ad at the top, get an ad into the map listings, and optimize your Google my Business listing to organically show up for a search! v
  21. 21. This is How You can Win in Local Search with PPC + SEO

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