1.
How PPC + SEO Can
Help Grow Your Local
Business!
By: Greg Kristan

2.
Local Search Stats to Know
• Local Mobile
Searches Lead to a
Store Visit in 24 hours
50%
• Local Mobile
Searches Lead to a
Sale within 24 hours
18%
• Mobile Users Use a
Search Engine at
Least Once per Day
87%
• Local Mobile
Searches Result in an
Offline Purchase
78%
• Of searches on
Google are Local
intent
46%

3.
Why Mobile is Critical to
Local Search Success
• More Google Searches
Happen on Mobile Devices
• The Average User Spends
Three Hours per Day on their
Phone

4.
Keyword Someone Searches For
Paid Ads (PPC Ads) that show based on the
keyword search. The Advertiser Pays Google if
Someone Clicks on This
Local 3 Map Pack. These listings take IP
address, search term, personalization, and
more into consideration. You can optimize
your Google my Business listing to get here.
You can get a PPC ad in here too.
Organic listings that are achieved through SEO.
The advertiser does not pay for these clicks

5.
Own the SERP
Purple  Paid Search Ad (Pay for this Click)
Green  Organic map listing (Don’t pay)

6.
Get an Ad in the Local 3 Pack
• For local search, Google
consistently shows three organic
map listings above traditional
organic listings.
• Get an ad at the top, get an ad
into the map listings, and
optimize your Google my
Business listing to organically
show up for a search!
v

7.
Google My Business (Create or Verify Your Business)

8.
Google My Business Can Showcase a
Knowledge Box for a Google Search

9.
Google My Business Promoted Post
This is a new and fantastic
way to promote a new
offer, discount, or
something else right in
front of a Google searcher
looking up your business
name

10.
Cross Promote Your Offers In Multiple Places

11.
Google My Business Statistics

12.
Bing Places (Create or Verify Your Business)

13.
Bing will Show a Knowledge Graph as Well

14.
How to Create an Ad in a Google Map Listing using Google AdWords

15.
Get an Ad on the Map
An ad for my “SEO” business shows up.
Notice that the third listing is the closest,
but the ad at the top still gets prominent
placement.
Take advantage of this in Google
AdWords!

16.
Local Ads Show Up Across All Devices

17.
How to Create an Ad in a Bing Map Listing
using Bing Ads

18.
Get an Ad in Map Searches on Google + Bing

19.
Get Aggressive and Smart with Keywords
• Bidding on the term “pizza” can
be a broad term to bid on for
most campaigns.
• Using a radius target in Google
AdWords and Bing Ads can be a
smart test to have your ad and
business show up for a generic
search term like this

20.
Traditional Local Search
• For local search, Google
consistently shows three organic
map listings above traditional
organic listings.
• Get an ad at the top, get an ad
into the map listings, and
optimize your Google my
Business listing to organically
show up for a search!
v

21.
This is How You can Win in
Local Search with PPC +
SEO