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Free SEO Audit for Tichi Auto Repair

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Tichi Auto Repair is out in Edmonton, Canada, and they were looking for a Free SEO Audit of their site. During the analysis, I used a series of technical tools along with ClearScope to find new SEO opportunities

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Free SEO Audit for Tichi Auto Repair

  1. 1. Free SEO Audit Tichi Auto Repair By: Greg Kristan
  2. 2. About Greg • 9+ years of SEO / PPC Experience • The Owner of TM Blast / The Stadium Reviews • Frequent Speaker at Events in Boston around SEO • Outside of Work, I live with my fiancé and our three-year-old Shiba Inu in Boston, MA.
  3. 3. TM Blast’s SEO Plan for Clients Technical Audits → Making sure Google and Bing can understand and crawl your website efficiently Technical Fixes → Fixing any technical issues that restrict Google / Bing from crawling and understanding your site Keyword Competitor Research → Expand the net of keyword optimizations for a client Content + Links + Implementation → Updating the content on the page / looking for backlink opportunities Review Results → Each month, you (client) will receive a monthly report going over every optimization and the results
  4. 4. SEO Summary for the Site Organic Search Traffic • 55 ranking keywords • 115 monthly Google visits Organic Traffic Trend • Looks like a new website already making an impact with monthly organic traffic Backlinks • 1 referring domain • 2total links
  5. 5. Top Ranking Keywords in Google
  6. 6. Top Organic Traffic by Page
  7. 7. Technical SEO Audit + Fixes
  8. 8. Technical Score 93% Audit Score / 97% SEO Score
  9. 9. Additional SEO Technical Issue (Load Time) Load Time Concern • Website takes 4.8 seconds to load • Consider serving smaller images on the site • Leverage Browser Caching
  10. 10. Competitor Research
  11. 11. Your Direct Competitor Research Competitor Review This view is a direct snapshot from SEMRush, but we can use this to view “SE Keywords” to discover what words are driving traffic on a monthly basis for competitor research
  12. 12. Content + Links + Implementation
  13. 13. Big SEO Opportunity: Break out Each of These Services into Their Own Page • By breaking out each page, you can optimize the title tag, meta name description, h1 tag, ALT tag, and content specefic to that service • You can also internally link related services together to help boost SEO rankings • Having unique pages allows better PPC (pay-per-click) targeting down the road
  14. 14. Example Optimization: Auto Repair Edmonton (1k Monthly Searches) • Current Google rank is on page 4 of Google and ranks for this URL https://tichiauto.com/ • To the right, you have a C+ SEO Score for your homepage via the written content. The highest score you can get is an A++ • Consider adding the following words to this page if they make sense • Auto service, vehicle inspection, car repair, automotive services, brake repair, auto repair services, towing, wheel alignment, best auto repair, and more
  15. 15. Example Optimization: Car Repair Edmonton(320 Monthly Searches) • Current Google rank is on page 8 of Google and ranks for this URL https://tichiauto.com/ • To the right, you have a C+ SEO Score for your homepage via the written content. The highest score you can get is an A++ • Consider adding the following words to this page if they make sense • Auto service, vehicle inspection, car repair, automotive services, Alberta, check engine light, mechanic shop, body repair, full service, and more
  16. 16. Local Listings Bing and Other Directories are Missing Your Local Listings
  17. 17. Notice How Bing Does Not Have a Knowledge Graph?
  18. 18. Bing’s Market Share in Canada is about 8%
  19. 19. SEO Recommendations at a High Level Install Google Analytics, Search Console, Bing Webmaster Tools, and create a profile in SEMrush for daily SEO Tracking if not done already Put the XML Sitemap file (https://tichiauto.com/page- sitemap.xml) into the robots.txt file and add upload smaller images on the site to improve the load time Break out individual pages for each core service that you offer. For example, you should have a transmission service, tune ups, air conditioning, and more page Update your local listings on places like Bing Work together on a cohesive SEO keyword strategy each month around auto mechanic terms Review competitors in the auto mechanic space to find new keyword opportunities to optimize the site for
  20. 20. SEO Case Study: Growing the Traffic for a Redacted Website • Fixed all technical issues back in November 2018 – May 2019 • Grew the monthly traffic from 0 to 77k a month • Traffic continues to grow each month for this website
  21. 21. SEO Case Study: Grew the Organic Session Traffic 35% YoY • Client is in the Salesforce field • Fixed many technical errors early in 2019 • The traffic began to grow MoM due the non-brand keywords moving into page 1 of Google
  22. 22. SEO Case Study: The Stadium Reviews • Personal project by Greg Kristan • Goal is to rank for parking keywords in Google and drive affiliate commissions • Began building the site in late March 2019 • Grown the organic traffic each month
  23. 23. SEO Case Study: Client (Redacted their Name) • Longest active client via 16 months • Doubled their organic traffic since the start of the contact in December 2018 • Currently rank them as #1 in Google for their target keyword. CPC for that keyword is over $20 a click with thousands of searches
  24. 24. PPC Case Study: Increased Conversions and Lowered CPA • Lowered the CPA for a client from $23.25 in December to $9.89 in March in Google Ads • Increased Conversions from 166 in December to 875 in Google • Lowered the CPC from $3.73 to $2.09

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