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Free SEO Audit for Sparkly Maids

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Free SEO Audit for the website, Sparkly Maids. Within the audit, I break down major technical issues along with strategies to improve non-brand keyword rankings. In addition to those two strategies, I also illustrate the lack of local listings in Google, Google Maps, and Bing.

Here is my website if you would like a Free SEO Audit

https://www.tmblast.com/

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Free SEO Audit for Sparkly Maids

  1. 1. SEO Free Audit for Sparkly Maids By: Greg Kristan
  2. 2. About Greg • 9+ years of SEO / PPC Experience • The Owner of TM Blast / The Stadium Reviews • Frequent Speaker at Events in Boston around SEO • Outside of Work, I live with my fiancé and our two-year-old Shiba Inu in Boston, MA.
  3. 3. TM Blast’s SEO Plan for Clients Technical Audits → Making sure Google and Bing can understand and crawl your website efficiently Technical Fixes → Fixing any technical issues that restrict Google / Bing from crawling and understanding your site Keyword Competitor Research → Expand the net of keyword optimizations for a client Content + Links + Implementation → Updating the content on the page / looking for backlink opportunities Review Results → Each month, you (client) will receive a monthly report going over every optimization and the results
  4. 4. SEO Summary for the Site Organic Search Traffic • 56 ranking keywords • 18 monthly Google visits Organic Traffic Trend • Site’s flat in organic traffic over the past year Backlinks • 17 referring domains • 651 total links
  5. 5. Top Ranking Keywords in Google
  6. 6. Top Organic Traffic by Page
  7. 7. Technical SEO Audit + Fixes
  8. 8. Technical Score 78% Audit Score / 83% SEO Score
  9. 9. SEO Technical Issues to Address Duplicate URL’s • HTTP and HTTPS versions accessible via Google / Bing • Means you are splitting your SEO efforts in half Robots.txt Issues + Opportunities • Blocking CSS + JavaScript can cause render issues for Google and Bing • Missing the XML sitemap in the robots.txt file. Adding this path will allow Google and Bing to crawl your site easier
  10. 10. Additional SEO Technical Issue (Load Time) Load Time Concern • Website takes 7.6 seconds to load • Consider defer parsing of JavaScript • Serve smaller image file sizes to Google / Bing • And leverage browser caching in the HTACCESS file
  11. 11. Competitor Research
  12. 12. Competitor Research Competitor Review • Lots of competition in this field (according to SEMRush) without one clear winner • Consider reviewing Lolli maids, Karen's Green Cleaning, and Sparkly House Cleaning, for SEO research • Also review Google’s local results for direct competitor analysis
  13. 13. Content + Links + Implementation
  14. 14. Example Optimization: Home Cleaning Dallas (320 Monthly Searches) • Current Google rank is on page 9 of Google, and your homepage is ranking for this phrase. • To the right, you have a C+ SEO Score for your homepage via the written content • To rank on page 1 of Google, you should create a new page specefic for this service with a unique URL + title tag • Consider adding the following words to the new page • Maid service, move out, Texas, house cleaners, deep cleaning, clean house, residential cleaning, cleaning company, cleaning team, cleaning product, and more
  15. 15. Example Optimization: Deep Cleaning House Dallas (20 Monthly Searches) • Current Google rank is on page 8 of Google, and your homepage is ranking for this phrase. • To the right, you have a C+ SEO Score for your homepage via the written content • To rank on page 1 of Google, you should create a new page specefic for this service with a unique URL + title tag • Consider adding the following words to the new page • Deep Cleaning, move out, maid service, move out cleaning, Texas, deep cleaning services, house cleaners, green cleaning, fantastic job, and more
  16. 16. Example Optimization: Dallas Move Out Cleaning Service (40 Monthly Searches) • You currently don’t rank for this keyword in Google • To rank on page 1 of Google, you should create a new page specefic for this service with a unique URL + title tag • Consider adding the following words to the new page • Cleaning services, Dallas, move out, house cleaning, move out cleaning, maid service, deep cleaning, home cleaning, house cleaning services, Texas, and more
  17. 17. Example Optimization: Post Construction Cleaning Dallas (40 Monthly Searches) • You currently don’t rank for this keyword in Google • To rank on page 1 of Google, you should create a new page specefic for this service with a unique URL + title tag • Consider adding the following words to the new page • Cleaning service, Dallas, post construction cleaning, post construction clean up, post construction cleaning service, commercial cleaning, clean up service, cleaning company, Texas, and more
  18. 18. Local Links Missing Google, Google Maps, and Bing Don’t Show Your Listing
  19. 19. SEO Recommendations at a High Level Install Google Analytics, Search Console, Bing Webmaster Tools, and create a profile in SEMrush for daily SEO Tracking if not done already Redirect all HTTP versions of the website to HTTPS. Fix the load time by adding browser caching + minimizing JavaScript files. Add the XML sitemap to the robots.txt file. And more! Break out individual pages for each core service that you offer. Have each new page’s content include the relevant keywords, create new title tags, internal linking, image ALT tags, and more! Update your local listings on places like Google, Google Maps, and Bing to show up for local searches. Currently, you don’t have these listings on Google or Bing Work together on a cohesive SEO keyword strategy each month to optimize for the right keywords for the business.
  20. 20. SEO Case Study: The Stadium Reviews • Personal project by Greg Kristan • Goal is to rank for parking keywords in Google and drive affiliate commissions • Began building the site in late March 2019 • Grown the organic traffic each month
  21. 21. SEO Case Study: Client (Redacted their Name) • Longest active client via 14 months • Doubled their organic traffic since the start of the contact in December 2018 • Currently rank them as #1 in Google for their target keyword. CPC for that keyword is over $20 a click with thousands of searches
  22. 22. SEO Case Study: Growing the Traffic for a Redacted Website • Fixed all technical issues back in November 2018 – May 2019 • Monthly organic traffic ~45k per month now • Traffic continues to grow each month for this website
  23. 23. PPC Case Study: Increased Conversions and Lowered CPA • Lowered the CPA for a client from $23.25 in December to $10.20 in Google • Increased Conversions from 166 in December to 503 in Google • Lowered the CPA in Bing Ads as well from $6.29 to $5.39 MoM while increasing conversions

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