Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Free SEO Audit for Selini New York


Published on

Selini New York has a pretty good technical score using Sitebulb to crawl their site, but they still have room for improvement. Some improvements include removing the mobile pop up that violates Google's ranking guidelines, optimizing for more non-brand terms, and registering their site in Bing.

Published in: Marketing
  • Be the first to comment

  • Be the first to like this

Free SEO Audit for Selini New York

  1. 1. Free SEO Audit: Selini New York BY: GREG KRISTAN
  2. 2. About Greg • 8+ years of SEO / PPC Experience • The Owner of TM Blast since April 2017 • Frequent Speaker at Events in Boston around SEO • Outside of Work, I live with my fiancé and our two-year-old Shiba Inu in Boston, MA.
  3. 3. TM Blast’s SEO Plan for Clients Technical Audits → Making sure Google and Bing can understand and crawl your website efficiently Technical Fixes → Fixing any technical issues that restrict Google / Bing from crawling and understanding your site Keyword Competitor Research → Expand the net of keyword optimizations for a client Content + Links + Implementation → Updating the content on the page / looking for backlink opportunities Review Results → Each month, you (client) will receive a monthly report going over every optimization and the results
  4. 4. SEO Summary for the Site • 3.9k organic keywords rank for your website that drives in about 2.3k organic monthly visits • 544 unique domains have 2.4k backlinks to your website
  5. 5. Top Non-Brand Ranking Keywords in Google
  6. 6. Top Organic Traffic by Page
  7. 7. Google Penalty Alert: Your Site Violates Google’s SEO Guideline for Mobile Pop-Ups
  8. 8. Technical SEO Audit + Fixes
  9. 9. Technical SEO Score: 84%
  10. 10. Technical Opportunities • 84% score is very good from a technical aspect • Some elements to fix include but not limited to • Pagination and crawling issues • Invalid tags in the <head> tag • Missing XML sitemap in the robots.txt file • Site taking 7 seconds to load due to caching issues • And more
  11. 11. Competitor Research
  12. 12. Competitor SEO Keyword Overlap + Gap • Out of the 5 sites, Selini NY is the weakest regarding ranking keywords. • Selini NY has the most in common with Rose Wholesale and Fashion Go regarding keyword overlap
  13. 13. Example Competitor SEO Keyword Gap Analysis • Comparing Selini NY to Rose Wholesale, you can see “shared keywords” and the monthly search volume • Let’s use “Wholesale Christmas Decorations” since we are in December and this term ranks on page 1 for your competitor, but you are on page 3 in Google
  14. 14. Content + Links + Implementation
  15. 15. shop/decorations/ This Term is on Page 3 of Google • Currently at a B- Score, but your goal should be to get to an A score • Consider adding the following words to the page to improve your score and rank higher in Google • Jingle • Party supplies • New Products • Outdoor décor • Holiday Gift • Holiday Season • And more!
  16. 16. Links • “low-hanging” fruit opportunities to fix errors on the web for your listings • Bing listing is missing completely along with Foursquare and Manta • • Use this link to register your business on Bing
  17. 17. Register Your Business on Bing to Get that Knowledge Graph like Google MISSING Knowledge Graph
  18. 18. Bing Makes Up Over 18% of the Desktop Market Share in the United States • Bing powers Yahoo search (organic + paid search) along with supplying DuckDuckGo and Ecosia with their results • Registering Your Site on Bing is a Quick and Easy Way to Get More Eyes on Your Brand
  19. 19. SEO Recommendations at a High Level Install Google Analytics, Search Console, Bing Webmaster Tools, and create a profile in SEMRush for daily SEO Tracking if not done already Early fixes include removing the mobile pop up, add the XML sitemap in the robots.txt file, improve the load time, and reduce unnecessary crawl paths for Google and Bing Optimize “low-hanging” fruit pages like Wholesale Christmas Decorations to improve their rank in Google Perform competitor research for keyword gap analysis and backlink building opportunities. Register Your Site on Bing to get that Knowledge Graph for Bing users Work together on a cohesive SEO keyword strategy each month to optimize for the right keywords for the business.
  20. 20. SEO Case Studies for TM Blast TM Blast Organic Traffic up 116% and Conversions up 287% YoY Conversions are anyone filling out the contact form on my website
  21. 21. SEO Case Studies for Client Grew my Client’s Organic Ranking Keywords and Organic Traffic since November 2018 This is my longest active client with over a year now working together I also manage their Google / Bing Ads
  22. 22. SEO Case Studies for Client Helped grow a specefic part of a website from zero organic traffic in September to now 38k in monthly organic traffic
  23. 23. SEO Case Studies for The Stadium Reviews • Personal project, The Stadium Reviews, continues to grow in ranking keywords and traffic since being established in March 2019 • This website is about baseball stadiums and parking for the MLB, NHL, NBA, and NFL
  24. 24. PPC MoM Case Study for Client Create a new account structure, negative keywords, day of week bid adjustments, A/B ad copy testing, and in- marketing audience profiling to deliver their best month in paid search marketing