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EFSGA offers finanical planning services to it's clients out in Georgia. During the Free SEO Audit, I used SEMRush, Screaming Frog, Sitebulb, GT Metrix, Moz Local, and more for the analysis
If you would like a free SEO Audit, you can use this link
EFSGA offers finanical planning services to it's clients out in Georgia. During the Free SEO Audit, I used SEMRush, Screaming Frog, Sitebulb, GT Metrix, Moz Local, and more for the analysis
If you would like a free SEO Audit, you can use this link
2.
About Greg
• 9+ years of SEO / PPC Experience
• The Owner of TM Blast / The Stadium Reviews
• Frequent Speaker at Events in Boston around SEO
• Outside of Work, I live with my fiancé and our
three-year-old Shiba Inu in Boston, MA.
3.
TM Blast’s
SEO Plan for
Clients
Technical Audits → Making sure Google and Bing can
understand and crawl your website efficiently
Technical Fixes → Fixing any technical issues that restrict
Google / Bing from crawling and understanding your site
Keyword Competitor Research → Expand the net of keyword
optimizations for a client
Content + Links + Implementation → Updating the content on
the page / looking for backlink opportunities
Review Results → Each month, you (client) will receive a
monthly report going over every optimization and the results
4.
SEO Summary for the Site
Organic Search
Traffic
• 288 ranking
keywords
• 25 monthly Google
visits
Organic Traffic Trend
• Website is seeing
an uptick in traffic,
but it’s still very
small
Backlinks
• 12 referring
domains
• 33 total links
8.
Technical Score
83% Audit Score / 88% SEO Score
9.
SEO Technical Issues to Address
Incorrect 302’s
• There should only be one
200 URL and the rest
should all 301 to that
page
Critical + Important Issues
• Incorrect <head> tags
confuse Google and Bing
via crawling on 93 pages
• Duplicate content across
the site
• H1 tags missing
• Meta Name Keywords on
every page looks like
Spam
10.
Additional SEO Technical Issue (Load Time)
Load Time Concern
• Website takes 7.3
seconds to load
• Consider defer
parsing of
JavaScript
• Serve smaller
image file sizes to
Google / Bing
• And leverage
browser caching in
the HTACCESS file
11.
Google Penalty Alert:
Your Site Potentially Violates Google’s SEO Guideline for Mobile Pop-Ups
https://searchengineland.com/google-confirms-rolling-mobile-intrusive-interstitials-penalty-yesterday-267408
13.
Competitor Review from Client (Planner Search)
Organic Search
Traffic
• 19k ranking
keywords
• 13k monthly
Google visits
Organic Traffic Trend
• Consistent growth
in Google SEO
traffic
Backlinks
• 3.9k referring
domains
• 142k total links
14.
Competitor Review from Client (Edward Jones)
Organic Search
Traffic
• 119k ranking
keywords
• 770k monthly
Google visits
Organic Traffic Trend
• Website see’s a
consistent growth
in organic traffic
Backlinks
• 16k referring
domains
• 5.3m total links
15.
Your Direct Competitor Research
Competitor Review
• Lots of
competition in
this field
(according to
SEMRush)
without one clear
winner
• Using this report
can unlock new
keyword
opportunities to
optimize for
17.
Example Optimization:
Portfolio Income (1.6k Monthly Searches)
• Current Google rank is on page 3 of
Google and ranks for this URL
https://www.efsga.net/three-steps-
to-safely-maximize-your-portfolio-
income
• To the right, you have a C+ SEO
Score for your homepage via the
written content. The highest score
you can get is an A++
• Consider adding the following
words to this page
• Capital gains, real estate,
passive income, earned income,
mutual funds, limited
partnership, income investment,
types of income, dividend
stocks, investment income,
income portfolio, income steam,
tax rate, investment portfolio,
and more
18.
Local Links
To help with local SEO ranking, you
should fix any incorrect or inconsistent
listings on places like Bing + Facebook
19.
SEO
Recommendations
at a High Level
Install Google Analytics, Search Console, Bing
Webmaster Tools, and create a profile in
SEMrush for daily SEO Tracking if not done
already
301 Redirect all incorrect variations of the
site to one domain. Remove all Meta Name
Keywords, Fix the <head> tag issues, and
More. Also, you should remove the mobile
pop up from firing on mobile devices
Break out individual pages for each core
service that you offer. For example, you
should have a clear “Services” page on your
site that lists all financial programs you offer
like retirement and investment planning
Update your local listings on places like Bing
and Facebook
Work together on a cohesive SEO keyword
strategy each month for words around
retirement, investment, planner, advisor,
and more
Review competitors like Edward Jones and
Planner Search for “low-hanging” fruit
keywords to optimize for
20.
SEO Case Study: Growing the Traffic for a Redacted Website
• Fixed all technical
issues back in
November 2018 –
May 2019
• Grew the monthly
traffic from 0 to
77k a month
• Traffic continues to
grow each month
for this website
21.
SEO Case Study: Grew the Organic Session Traffic 35% YoY
• Client is in the
Salesforce field
• Fixed many
technical errors
early in 2019
• The traffic began to
grow MoM due the
non-brand
keywords moving
into page 1 of
Google
22.
SEO Case Study: The Stadium Reviews
• Personal project by
Greg Kristan
• Goal is to rank for
parking keywords
in Google and drive
affiliate
commissions
• Began building the
site in late March
2019
• Grown the organic
traffic each month
23.
SEO Case Study: Client (Redacted their Name)
• Longest active client
via 16 months
• Doubled their organic
traffic since the start
of the contact in
December 2018
• Currently rank them
as #1 in Google for
their target keyword.
CPC for that keyword
is over $20 a click
with thousands of
searches
24.
PPC Case Study: Increased Conversions and Lowered CPA
• Lowered the CPA
for a client from
$23.25 in
December to $9.89
in March in Google
Ads
• Increased
Conversions from
166 in December to
875 in Google
• Lowered the CPC
from $3.73 to $2.09
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