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Free SEO Audit for Barts Remodeling

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During the Free SEO Audit, I looked at Barts Remodeling from a technical, on page, backlink, and competitor review. During the analysis, I used Screaming Frog and SEMRush for the bulk of the research

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Free SEO Audit for Barts Remodeling

  1. 1. Free SEO Audit BARTS Remodeling By: Greg Kristan
  2. 2. About Greg • 9+ years of SEO / PPC Experience • The Owner of TM Blast / The Stadium Reviews • Frequent Speaker at Events in Boston around SEO • Outside of Work, I live with my fiancé and our three-year-old Shiba Inu in Boston, MA.
  3. 3. TM Blast’s SEO Plan for Clients Technical Audits → Making sure Google and Bing can understand and crawl your website efficiently Technical Fixes → Fixing any technical issues that restrict Google / Bing from crawling and understanding your site Keyword Competitor Research → Expand the net of keyword optimizations for a client Content + Links + Implementation → Updating the content on the page / looking for backlink opportunities Review Results → Each month, you (client) will receive a monthly report going over every optimization and the results
  4. 4. SEO Summary for the Site 195 Keywords Drive 48 Organic Visits to the Site Out of the 48 visits, 8 come from Non-Brand Keywords Non-Brand Keywords are Keywords that Don’t Include Your Business Name
  5. 5. Top Non-Brand Ranking Keywords in Google
  6. 6. Top Organic Traffic by Page
  7. 7. Technical SEO Audit + Fixes
  8. 8. Technical Score 84% Audit Score
  9. 9. Competitor Research
  10. 10. Your Direct Competitor Research Competitor Review • Lots of competition in this field (according to SEMRush) • Using this report can unlock new keyword opportunities to optimize for
  11. 11. Content + Links + Implementation
  12. 12. Example Optimization: General Contractor Chicago (1k Monthly Searches) • Current Google rank is position 93 of Google and ranks for this URL https://bartsremodel.com/ • To the right, you have a C+ SEO Score for your homepage via the written content. The highest score you can get is an A++ • Consider adding the following words to this page • General contracting, Chicagoland, construction company, roofing, carpentry, home renovations, drywall, new construction, new home, home builder, and more
  13. 13. Example Optimization: Basement Remodeling Chicago (210 Monthly Searches) • Current Google rank is position 31 of Google and ranks for this URL https://bartsremodel.com/basem ents/ • To the right, you have a B- SEO Score for your page via the written content. The highest score you can get is an A++ • Consider adding the following words to this page • Home remodeling, remodeling project, remodeling services, home theater, Chicago area, high quality, man cave, basement ceiling, and more
  14. 14. Local Links To help with local SEO ranking, you should fix any incorrect, inconsistent, or missing listings on places like Foursquare, Bing, and Facebook
  15. 15. Knowledge Graph is not present on Bing like it is on Google
  16. 16. Install Google Analytics, Search Console, Bing Webmaster Tools, and create a profile in SEMrush for daily SEO Tracking if not done already Add the XML file to the robots.txt, clean up broken links on the site, review blocked pages in the robots.txt, Bing’s index, and more Optimize each service with missing keywords + create internal links to increase the keyword ranks Update your local listings on places like Bing and Facebook. Resubmit Bing to get that knowledge graph in the SERP Work together on a cohesive SEO keyword strategy each month for target keywords Review competitors to discover low- hanging fruit ideas Conclusion
  17. 17. SEO Case Study: Growing the Traffic for a Redacted Website • Fixed all technical issues back in November 2018 – May 2019 • Grew the monthly traffic from 0 to 77k a month • Traffic continues to grow each month for this website
  18. 18. SEO Case Study: Grew the Organic Session Traffic 35% YoY • Client is in the Salesforce field • Fixed many technical errors early in 2019 • The traffic began to grow MoM due the non-brand keywords moving into page 1 of Google
  19. 19. SEO Case Study: The Stadium Reviews • Personal project by Greg Kristan • Goal is to rank for parking keywords in Google and drive affiliate commissions • Began building the site in late March 2019 • Grown the organic traffic each month
  20. 20. SEO Case Study: Client (Redacted their Name) • Longest active client via 16 months • Doubled their organic traffic since the start of the contact in December 2018 • Currently rank them as #1 in Google for their target keyword. CPC for that keyword is over $20 a click with thousands of searches
  21. 21. PPC Case Study: Increased Conversions + Lowered the CPA • Lowered the CPA for a client from $23.25 in December to $9.89 in March in Google Ads • Increased Conversions from 166 in December to 875 in Google • Lowered the CPC from $3.73 to $2.09

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