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hi
can you hear me now?Technical Check In - Is This Thing Working
Ok!Let’s jump right in.
You said...We responded. :-)
Logo TypeSharper over the more rounded one...
rounded text
sharper text
Logo SymbolFeels a little “tilted”...
original icon size
larger icon
ColorsSecondary color revisions.
earlier color palette
new red & orange
updated color palette
That looks funny...Sadly, no monitors are the same.
Never Fear!We have a solution at hand.
Wai...If you would be so kind.
pantone colors
How will that look?Secondary color in use.
subtle use
different from sister program
different from sister program
maintains the parent brand
brochure mock
brochure mock
brochure mock
Logo grey?Grey Logotype vs Black Copy Text
black text
grey text
Copy text fonts?Copy text font to be use for large areas of, uh, copy.
sample text font
easily readable
contemporary
How will that work?Your logo out in the world, wild and free.
business cards
water bottles
facebook
uniforms
blimp
Great!So what are our next steps?
Sign-offNeed final sign-off on elements discussed today.
Templates, yes?We are working on templates for your team. Indeed.
What is planned:One-sheet, flyer, article, business card, letterhead,postcard, sports apparel, envelope, + guidelines.
But...We have needed to shift some priorities.Brochure = Photo shoot?
Thank You
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Brand Presentation for Waldof School of the Peninsula

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Brand Presentation for Waldof School of the Peninsula

  1. 1. hi
  2. 2. can you hear me now?Technical Check In - Is This Thing Working
  3. 3. Ok!Let’s jump right in.
  4. 4. You said...We responded. :-)
  5. 5. Logo TypeSharper over the more rounded one...
  6. 6. rounded text
  7. 7. sharper text
  8. 8. Logo SymbolFeels a little “tilted”...
  9. 9. original icon size
  10. 10. larger icon
  11. 11. ColorsSecondary color revisions.
  12. 12. earlier color palette
  13. 13. new red & orange
  14. 14. updated color palette
  15. 15. That looks funny...Sadly, no monitors are the same.
  16. 16. Never Fear!We have a solution at hand.
  17. 17. Wai...If you would be so kind.
  18. 18. pantone colors
  19. 19. How will that look?Secondary color in use.
  20. 20. subtle use
  21. 21. different from sister program
  22. 22. different from sister program
  23. 23. maintains the parent brand
  24. 24. brochure mock
  25. 25. brochure mock
  26. 26. brochure mock
  27. 27. Logo grey?Grey Logotype vs Black Copy Text
  28. 28. black text
  29. 29. grey text
  30. 30. Copy text fonts?Copy text font to be use for large areas of, uh, copy.
  31. 31. sample text font
  32. 32. easily readable
  33. 33. contemporary
  34. 34. How will that work?Your logo out in the world, wild and free.
  35. 35. business cards
  36. 36. water bottles
  37. 37. facebook
  38. 38. uniforms
  39. 39. blimp
  40. 40. Great!So what are our next steps?
  41. 41. Sign-offNeed final sign-off on elements discussed today.
  42. 42. Templates, yes?We are working on templates for your team. Indeed.
  43. 43. What is planned:One-sheet, flyer, article, business card, letterhead,postcard, sports apparel, envelope, + guidelines.
  44. 44. But...We have needed to shift some priorities.Brochure = Photo shoot?
  45. 45. Thank You

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