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W H Y C H AT B O T S
W I L L R U L E T H E
W O R L D
U n d e r s t a n d i n g , B u i l d i n g & P r o m o t i n g
C u r r i c u l u m
2
UNDERSTAND
1 - What is a chatbot
2 - App Fatigue
3 - Market trend
4 - Channels
5 - Use Cases
6 - Exa...
3
HISTORY
TYPES
BENEFITS
FUTURE
4 IMPORTANT
POINTS
A chatbot is a service, powered by rules and
sometimes artificial intel...
W H A T A B O U T A P P F A T I G U E ?
5
Only 12 Apps used
daily
80% of Time spent
in 3 Apps
3 million Apps on
App store
...
0
0,5
1
1,5
2
2,5
3
3,5
2010 2011 2012 2013 2014 2015
BillionsM A R K E T T R E N D S
5
6
1997
20 Years ago
Website and email
Interactive messaging
2017
Consumers and brands will now connect
directly through on...
7
U S E C A S E S
ORDERS
AUTH/ LOGIN
KNOWLEDGE BASE
NARRATIVE MARKETING
RESERVATION
Commerce, Care, Internal, Content
C H A T B O T S I N A C T I O N
8
made by Bill Snitzer
9
A
B
C
D
TARGET
New leads from personal relationships, past clients and
professional referrals ( ie. realtor, attorney, c...
10
“I am looking for a
senior 2 in IT
Security with CEH?”
“Hey Greg! I have found 2 suitable
candidates. Both will be avai...
C O N V E R S A T I O N A L F L O W
D E C I S I O N T R E E
Are you
satisfied with
candidates
Thank you. Let me
know if yo...
AI agents AI as a service
Framework's and dev platformsMessaging platforms
T H E C H A T B O T E C O S Y S T E M
12
K E Y T A K E A W A Y S
13
WHAT AND WHAY1
APP FATIGUE2
MARKET TREND3
CHANNELS4
USE CASE / EAMPLES5
WORKFLOWS /TOOLS6
h t t p s : / / w w w . u d e m y . c o m / h o w - t o - b u i l d - a - f a c e b o o k - c h a t b o t - f o r - b u s ...
SECTION - 2
Facebook
Customer Service
Chatbot
S E C T I O N 2
GETING STARTED
Set up a Facebook page
Set up Chatfuel
Test
Chatfuel overview
16
Iam new to your
language. I am still
learning. Type
something else
Get Start
Welxome i am R2DT.
Iam a here to help.
Contac...
Iam new to your
language. I am still
learning. Type
something else
Get Start
Welxome i am R2DT.
Iam a here to help.
Contac...
S E C T I O N 2
Building your Facebook Chatbot
- Adding functionality-
Adding blocks and text cards
Linking blocks creat...
S E C T I O N 2
Building your Facebook Chatbot
- Polishing-
Define scenarios
Duplicate blocks
Random answers
Link Back...
PA RT 2
Building your Facebook Chatbot
- Configuring A.I.-
Set up AI Questions
Quick reply
Image gallery
Share Locatio...
S E C T I O N 2
Building your Facebook Chatbot
- Improving user experience -
Facebook ID
Emojis
Gifs
Personality
Stru...
S E C T I O N 2
Building your Facebook Chatbot
- Plugins -
IFTTT integrations:
Google Search
Subscriber
Live Chat
Fee...
S E C T I O N 2
Building your Facebook Chatbot
- Closing Up -
Overview
Finishing touches persistent menu
Payments
Test...
h t t p s : / / w w w . u d e m y . c o m / h o w - t o - b u i l d - a - f a c e b o o k - c h a t b o t - f o r - b u s ...
SECTION - 3
5 STEPS TO
CHATBOT
SUCCESS
27
STEP 1
TEST
STEP 2
STEP 4
STEP 3
STEP 5
PUBLISH
MONITOR
PROMOTE
MONETIZE
SUCCESS STEPS
Reach the right customers and re...
28
TEST
FUNCTIONALITY TEST
BETA TEST
GET READY FOR OUR USERS
P U B L I S H
29
BOT COMMUNTIES
CATALOGUES
WEB
FACEBOOK
30
CONTENT MARKETING
TRANSLATE
CHATFUEL SCHEDULE
REFERRALS
WEBPAGE
P R O M O T E
OBJECTIVE IS TO INCREASE TRAFFIC TO YOUR ...
M O N I T O R
31
UNDERSTAND
ADAPT
TOOLS
TEST STRATEGY
32
In Bot Ads
AffiliateContent
BaaS Traditional
Pay Per Use
6 WAYS TO
MONETIZE
THINK AGAIN AND AGAIN
DON’T HESITATE TO BRE...
33
01 GO EASY
02 PLAN
03 GUIDE THE USER
04 ASK FOR HELP
4 L I F E L E S S O N S
h t t p s : / / w w w . u d e m y . c o m / h o w - t o - b u i l d - a - f a c e b o o k - c h a t b o t - f o r - b u s ...
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How to build a facebook chatbot for your business

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Published on

UDERSTAND
1 - What is a chatbot
2 - App Fatigue
3 - Market trend
4 - Channels
5 - Use Cases
6 - Examples
6 - 4 Steps
7 - Conversation Flow
8 - Tools
9 - Key take away’s
BUILD
1 - Getting started
2 - Adding functionality
3 - Polishing
4 - Setting up AI
5 - Improving user experience
6 - Plugins -
7 - Overview
BEST PRACTICE
1 - Success steps
2 - Test
3 - Publish
4 - Promote
5 - Monitor
6 – Monetize
7 - Life lesson

Published in: Business
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How to build a facebook chatbot for your business

  1. 1. W H Y C H AT B O T S W I L L R U L E T H E W O R L D U n d e r s t a n d i n g , B u i l d i n g & P r o m o t i n g
  2. 2. C u r r i c u l u m 2 UNDERSTAND 1 - What is a chatbot 2 - App Fatigue 3 - Market trend 4 - Channels 5 - Use Cases 6 - Examples 6 - 4 Steps 7 - Conversation Flow 8 - Tools 9 - Key take away’s QUIZ BUILD 1 - Getting started 2 - Adding functionality 3 - Polishing 4 - Setting up AI 5 - Improving user experience 6 - Plugins - 7 - Overview PROMOTE 1 - Success steps 2 - Test 3 - Publish 4 - Promote 5 - Monitor 6 – Monetize 7 - Life lesson QUIZ
  3. 3. 3 HISTORY TYPES BENEFITS FUTURE 4 IMPORTANT POINTS A chatbot is a service, powered by rules and sometimes artificial intelligence, that you interact with via a chat interface. The service could be any number of things, ranging from functional to fun, and it could live in any major chat product (Facebook Messenger, Slack, Telegram, Text Messages, etc.)”
  4. 4. W H A T A B O U T A P P F A T I G U E ? 5 Only 12 Apps used daily 80% of Time spent in 3 Apps 3 million Apps on App store Avr. num. of Apps installed daily Avr. num. of Apps used daily Avr. num. of Apps used 80% of time Time spent on phone Most common Apps 37 12 3 5 Hours FB, Chrome, Youtube Users are tiered of downloading and using Apps!
  5. 5. 0 0,5 1 1,5 2 2,5 3 3,5 2010 2011 2012 2013 2014 2015 BillionsM A R K E T T R E N D S 5
  6. 6. 6 1997 20 Years ago Website and email Interactive messaging 2017 Consumers and brands will now connect directly through one to one conversations in whichever channel the consumer prefers. 5 Years ago … Present Day Which channels are the most popular with your age group? Mobile applications Internet Web Chat Social Media Electronic Messaging Smartpho ne Apps Telephone Generation Y 24% (1° choice) 24% (2° choice) 21% (3° choice) 19% (4° choice) 12% (4° choice) Generation X 21% (3° choice) 12% (4° choice) 28% (2° choice) 11% (5° choice) 29% (1° choice) Baby Boomers 7% (3° choice) 2% (5° choice) 24% (2° choice) 3% (4° choice) 64% (1° choice) Silent Generation 2% (3° choice) 1% (4° choice) 6% (2° choice) 1% (5° choice) 90% (1° choice)
  7. 7. 7 U S E C A S E S ORDERS AUTH/ LOGIN KNOWLEDGE BASE NARRATIVE MARKETING RESERVATION Commerce, Care, Internal, Content
  8. 8. C H A T B O T S I N A C T I O N 8 made by Bill Snitzer
  9. 9. 9 A B C D TARGET New leads from personal relationships, past clients and professional referrals ( ie. realtor, attorney, cpa) PURPOSE Contact new leads by offering to calculate a custom mortgage for them. PERSONALITY Friendly and social, with emojis in chat VALUE Contact massive amount of new leads at once, engage new leads with an interactive conversation 4 S T E P S Conceptualizing your Chatbot
  10. 10. 10 “I am looking for a senior 2 in IT Security with CEH?” “Hey Greg! I have found 2 suitable candidates. Both will be available as of next month ” “Thanks, I think I would like to see them Bot looks for profiles with these requirements among internal resources (unplanned or soon available) User intends to find a candidate for a project/job AI profiles the right candidate “senior 2 – should have 4 years working experience.. ”) Bot Presents the CV of the profile and asks for confirmation “I am sorry, if you agree we could start the recruiting process. I could check real quick in our database and on LinkedIn for a CV that could be suitable.” User needs candidates sooner and rejects CV “I am glad I could help! Let me plan the meeting and I will let you know. User agrees to start recruiting process “I have found the following candidates, let me know if you like any.” AI profiles the best cv that are right for that job and build their profile “To get better results I need a bit more information, can you give me a couple of keywords and possible companies for which candidates work?” “Penetration testing, vulnerability assessment, COBIT, Accenture, Deloitte” User likes CV Bot needs to build a more detailed profile to post an add or start the recruiting process online. Bot queries internal Taleo DB and searches on LinkedIn to find candidates Bot starts a series of automated scheduling tasks C O N V E R S A T I O N A L F L O W R e c r u i t i n g a s s i s t a n t
  11. 11. C O N V E R S A T I O N A L F L O W D E C I S I O N T R E E Are you satisfied with candidates Thank you. Let me know if you need anything else Get Start What kind of skills do you need IT Security Web development Marketing How old should the candidate BE ? User Input Check internal company databse and propose candidate I will search on linkedin but i need to know a company of reference Shere me your location so that i know where to search ? User Input Setting variable ….. Setting variable … YES NO 11
  12. 12. AI agents AI as a service Framework's and dev platformsMessaging platforms T H E C H A T B O T E C O S Y S T E M 12
  13. 13. K E Y T A K E A W A Y S 13 WHAT AND WHAY1 APP FATIGUE2 MARKET TREND3 CHANNELS4 USE CASE / EAMPLES5 WORKFLOWS /TOOLS6
  14. 14. h t t p s : / / w w w . u d e m y . c o m / h o w - t o - b u i l d - a - f a c e b o o k - c h a t b o t - f o r - b u s i n e s s / ? c o u p o n C o d e = B O T 2 0 1 7 USE THIS CUPON TO GET A 50% DISCOUNT AND START LEARNING CHATBOTS NOW! NEED TO KNOW MORE !!! WATCH NOW!
  15. 15. SECTION - 2 Facebook Customer Service Chatbot
  16. 16. S E C T I O N 2 GETING STARTED Set up a Facebook page Set up Chatfuel Test Chatfuel overview 16
  17. 17. Iam new to your language. I am still learning. Type something else Get Start Welxome i am R2DT. Iam a here to help. Contact us Search for help Conciage Other Let me know what’s on your mind User Input 17 Welcome MSG I can help you with the following topics otherwise type somthing If you know who you want to talk to type in their name xxxxx Setting variable I will personally deliver the message to the boss, Iam glad i could help you. Do you need anything else Purpouse: 1. Allow customers to contact you and not use contact forms from your website 2. Allow customers to constact the right person to help in your business 3. Allow cutomers to get some basic FAQ on your business Anything else on your mind YES NO Contact us Search for help Conciage You alreaddy sent 1 message , what did you forget ? User Input Iam typing…. Just a sec… SENT! User Input Our services Create Account Pricing About Answer based on AI AI checks possibilities To create an Account…. Get user location? .. otherwise tell me where you are User Input Our services 1 2 3 1 2 3
  18. 18. Iam new to your language. I am still learning. Type something else Get Start Welxome i am R2DT. Iam a here to help. Contact us Search for help Conciage Other Let me know what’s on your mind Just type a note and i will personaly deliver it to the boss User Input 18 Welcome MSG 1 2 3 Let me know youe email Email Let me know what’s on your mind
  19. 19. S E C T I O N 2 Building your Facebook Chatbot - Adding functionality- Adding blocks and text cards Linking blocks creating new groups Collecting user input – text , email , setting variables Sending email 19
  20. 20. S E C T I O N 2 Building your Facebook Chatbot - Polishing- Define scenarios Duplicate blocks Random answers Link Backs 20
  21. 21. PA RT 2 Building your Facebook Chatbot - Configuring A.I.- Set up AI Questions Quick reply Image gallery Share Location 21
  22. 22. S E C T I O N 2 Building your Facebook Chatbot - Improving user experience - Facebook ID Emojis Gifs Personality Structure, Text and more…. 22
  23. 23. S E C T I O N 2 Building your Facebook Chatbot - Plugins - IFTTT integrations: Google Search Subscriber Live Chat Feedback 23
  24. 24. S E C T I O N 2 Building your Facebook Chatbot - Closing Up - Overview Finishing touches persistent menu Payments Testing it out …. 24
  25. 25. h t t p s : / / w w w . u d e m y . c o m / h o w - t o - b u i l d - a - f a c e b o o k - c h a t b o t - f o r - b u s i n e s s / ? c o u p o n C o d e = B O T 2 0 1 7 USE THIS CUPON TO GET A 50% DISCOUNT AND START LEARNING CHATBOTS NOW! NEED TO KNOW MORE !!! WATCH NOW!
  26. 26. SECTION - 3 5 STEPS TO CHATBOT SUCCESS
  27. 27. 27 STEP 1 TEST STEP 2 STEP 4 STEP 3 STEP 5 PUBLISH MONITOR PROMOTE MONETIZE SUCCESS STEPS Reach the right customers and retain your users to increase your ROI (Return on Investment)
  28. 28. 28 TEST FUNCTIONALITY TEST BETA TEST GET READY FOR OUR USERS
  29. 29. P U B L I S H 29 BOT COMMUNTIES CATALOGUES WEB FACEBOOK
  30. 30. 30 CONTENT MARKETING TRANSLATE CHATFUEL SCHEDULE REFERRALS WEBPAGE P R O M O T E OBJECTIVE IS TO INCREASE TRAFFIC TO YOUR CHAT BOT AND GET IT REDDY TO START SELLING YOUR PRODUCT OR SERVICE OR
  31. 31. M O N I T O R 31 UNDERSTAND ADAPT TOOLS TEST STRATEGY
  32. 32. 32 In Bot Ads AffiliateContent BaaS Traditional Pay Per Use 6 WAYS TO MONETIZE THINK AGAIN AND AGAIN DON’T HESITATE TO BREAK IT
  33. 33. 33 01 GO EASY 02 PLAN 03 GUIDE THE USER 04 ASK FOR HELP 4 L I F E L E S S O N S
  34. 34. h t t p s : / / w w w . u d e m y . c o m / h o w - t o - b u i l d - a - f a c e b o o k - c h a t b o t - f o r - b u s i n e s s / ? c o u p o n C o d e = B O T 2 0 1 7 USE THIS CUPON TO GET A 50% DISCOUNT AND START LEARNING CHATBOTS NOW! NEED TO KNOW MORE !!! WATCH NOW!

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