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Introduction to Delightability - The Agency Your Customers Wish You'd Work With

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Welcome to Delightability, the firm that is intentionally designed around the premise that clients should tell better stories, build community, and provide remarkable experiences that delight. We believe that if you delight customers then success will follow.This presentation is an introduction to the macroeconomic realities that guide our thinking as well as our service offering. If our message resonates with you please like, share, and connect.

Published in: Business, Career
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Introduction to Delightability - The Agency Your Customers Wish You'd Work With

  1. 1. Introduction to Delightability
  2. 2. Shared Problem  your organization is running lean  people are doing multiple jobs  blindspots and limited capacity are the norm  “teams” are short on time and conversation When everybody is running the busy program it is hard to be creative, problems persist, and opportunities go unexplored.
  3. 3. Forces Changing the Business Landscape 1) Consolidation  in nearly every sector  monopoly behavior  broken experiences  culture shock
  4. 4. 2) Technology  services in the cloud  device proliferation  mobile dependence  social everywhere Forces Changing the Business Landscape
  5. 5. 3) Public Policy  environmental  economic  monetary  energy  social  fiscal  trade Forces Changing the Business Landscape
  6. 6.  companies are running leaner than ever  employees feel insecure and overworked  work is increasingly specialized  leaders are forced to do more with less  employee engagement has declined and loyalty has evaporated in both directions But… expectations remain the same The World of Work Has Also Changed
  7. 7. You need effective strategy + good creative “Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.” ― Sun Tzu One Thing Remains True
  8. 8. To Address Strategy + Creative You Can: a) ignore the problem by doing nothing b) invest in hiring more full-time people c) ask even more of existing staff d) temper your ambitions e) or… get outside help Business Leaders Have Choices
  9. 9. You Need a Tapestry of Talent Engage a team of talent to:  cover specialties you need, but don’t have  supercharge talent you already have in-house  cover strategy + creative strategist – consultant– social media – graphic artist – traffic manager – marketing manager – creative director – communications – illustrator – webmaster – photographer – IT manager – campaign manager – copywriter – animator – videographer – researcher – ethnographer – etc.
  10. 10. The future belongs to people who deliver experiences that delight.
  11. 11. If you focus on humans and provide experiences that delight, success will follow. We believe it so much we named the company Delightability. YOUR BRAND IS WHO YOU ARE AND WHAT YOU DO
  12. 12. Suffering From Organizational Dyslexia? If you can do it on your own, go to it! “Experiences that delight? … We don’t even agree on what an experience is, let alone what delight is or how to get there.” We have to delight customers. Cuz, if we don’t, competitors will eat us for lunch. We can’t afford to delight - customer’s won’t pay for it! Can’t we all just get back to work. Huh? ?
  13. 13. Brands that Delight…  deliver more remarkable experiences  tell better stories  build community  have happier customers and healthier organizations A few of the clients that hired Delightability for the strategy we provide and our creative know-how:
  14. 14. Clients hire Delightability for a clear path forward and to get more stuff done. What they get is strategy and creative know-how and ultimately healthier organizations and happier customers.
  15. 15. Hello Courageous Leader, I’m Greg Olson, the managing director of Delightability, a virtual agency. I provide marketing leadership to clients on an interim or permanent basis. Together we envision new possibilities, then we implement using a combination of your in-house talent and freelancers in my tapestry of talent. Kind Regards, Leaders Make Change Happen
  16. 16. I wrote “The Experience Design BLUEPRINT: Recipes for Creating Happier Customers and Healthier Organizations” so that you can make the invisible, visible and then improve your innovation-culture to create happier customers and build a healthier organization. It is filled with images and illustrations, recipes for success, and inspiring examples. Learn more at: http://amzn.to/18WIRt9 Read My Book
  17. 17. Work With Us  Sound like a company you want to work with?  Want to have your talents considered at Delightability? Greg Olson Managing Director gregolson@delightability.com linkedin.com/in/olsong delightability.com facebook.com/delightability facebook.com/thebigideatoolkit

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