Creative problem solving for associations
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Creative Problem Sov
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Creative problem solving for associations
- 1. Creative Problem Solving for Associations & Nonprofits Monday, March 26, 2012 10:45 AM - 12:00 PM @gmeliacae #ideas12 LM6 Greg Melia, CAE
- 2. What is Creative to YOU?
- 3. Defining Creativity • Four P’s: – Creative Product Photo credit: http://www.flickr.com/photos/kitcowan/ #ideas12 LM6
- 4. Defining Creativity • Four P’s: –Creati ve Person Mark Silverman Photo credit: Dan Dion via http://www.marksilverman.com/bio.html #ideas12 LM6
- 5. Defining Creativity • Four P’s: –Creativ e Press (environment) #ideas12 LM6 Photo credit: Scott Hodge at http://happyweeble.blogspot.com
- 6. Defining Creativity • Four P’s: –Creative Process #ideas12 LM6 Photo credit: Flickr via mandiberg
- 7. The Creative Problem- Solving Approach Image credit: #ideas12 LM6 Creative Education Foundation
- 8. CPS in Association Action • Challenge: How can we get meeting attendees to stop by our membership information booth? • Some tactics from the past: – Gift/Give-away – Drawing or raffle – Meet a dignitary / special guest – Host informational sessions at the booth – Food or drink #ideas12 LM6
- 9. CPS in Association Action • Exploring the Challenge: How can we get meeting attendees to stop by our membership information booth? – Why? They’re new or they’re feeling disconnected or they want to be more involved. They want information relevant to their needs. – What’s stopping them? They want to attend sessions, network with friends, visit the expo hall, check their email, and/or take a break. #ideas12 LM6
- 10. CPS in Association Action • Reframing the Challenge: How can we get meeting attendees the info they need without drawing them away from their conference priorities? • Some ideas: – Information in conference books/bags – Intro/Closing slides for presentations – Brochures in the session rooms – Social media/Word of mouth campaign – Orientation before or after conference programming #ideas12 LM6
- 11. What We Did Brochures linked to web pages! www.asaecenter.org/getinvolved #ideas12 LM6
- 12. An Analogy . . . #ideas12 LM6 Photo credit: Chesbayprogram on Flickr
- 13. Divergent Ground Rules • Defer judgment • Strive for quantity • Seek wild and unusual ideas • Build on other ideas #ideas12 LM6
- 14. Using Divergent Thinking in Associations • Developing a conference theme • Listening to member needs • Exploring options • During board meetings • Building your work plan #ideas12 LM6
- 15. Promoting Divergent Thinking • Try the following question approaches: – In what ways might we … – What are ALL the ways … – How might I … – What else? • Hear from everyone • Try SCAMPER • Set goals … and then stretch them #ideas12 LM6
- 16. In Action: Divergent Thinking Brainwriting Disney’s “Yes, and…” Photo credit: Flickr via GO opleidingen Credit: Flickr via Benjamin Thompson Open Comment Board Credit: Flickr via Kevglobal #ideas12 LM6
- 17. Putting it to Work … • In what ways might your association engage young professionals in your decision- making? • What are all the ways an association increase word of mouth about itself among young professionals? • What else might an industry partner want from your association? #ideas12 LM6
- 18. Convergent Ground Rules • Be affirmative • Be deliberate • Check objectives • Improve ideas • Consider novelty #ideas12 LM6
- 19. Using Convergent Thinking in Associations • Evaluating and selecting next steps • Making decisions between options • Closing a sale • Appointing a task force. #ideas12 LM6
- 20. Tips for Convergence • Agree on process that will be used • Use decision-making grids • Have a subcommittee recommend • Narrow by setting a target/limit • Try the following question approaches: – Which approaches will you support? – What do you see us doing? #ideas12 LM6
- 21. Tips for Convergence • Group & combine similar suggestions #ideas12 LM6 Photo credit: mandiberg on Flickr
- 22. Tips for Convergence • Consider using multi-voting Credit: bellthompson.wordpress.com Credit: www.goodgroupdecisions.com #ideas12 LM6
- 23. Putting it to Work … • Use green dots to mark approaches you see your organization doing. • Use yellow dots to mark approaches where you have concerns about moving forward. • Use a novel sticker to mark novel approaches. #ideas12 LM6
- 24. TRIZ Theoris Resheneyva Isobretatelskeuh Zadach • Analyzed patents across all disciplines • Found common solutions to common contradictions • systems have components and superstructure Genrich Altshuller 1926 - 1998 #ideas12 LM6
- 25. TRIZ – Nine Box Current Level Problem Statement Time #ideas12 LM6
- 26. TRIZ – Nine Box Level Time #ideas12 LM6
- 27. TRIZ – Nine Box •Family meals •More meals on •Even kids can own make it •No cookware needed! Level •All fresh •Some fresh •Shelf stable ingredients ingredients •3.5 minutes •1 hour •15 minutes Time #ideas12 LM6
- 28. Putting it to Work on a Daily Basis • Supporting Creativity is about maintaining a culture open to exploring ideas, considering multiple options, and celebrating difference – The way you run meetings – Your organization’s decision-making processes – How you personally react to ideas #ideas12 LM6
- 29. PPCO Praise first. Say something that you like about the idea. State Potential. What could occur if the idea really took off? Articulate Concerns. Use open-ended questions to identify areas you think need to be resolved. Overcome. Charge your colleague, yourself, or the group to consider how to overcome those concerns #ideas12 LM6
- 30. “To raise new questions, new possibilities, to regard old problems from a new angle, Photo credit: afagen on flickr creative requires imagination and marks real advance in science.” #ideas12 LM6
- 31. Contact Information Greg Melia, CAE Chief Member and Volunteer Relations Officer ASAE 202-626-2821 gmelia@asaecenter.org @gmeliacae #ideas12 LM6
Editor's Notes
- Whether you are an association professional or a supplier to the association community, you need to do more with less, overcome obstacles, and continue to come up with great new ideas. Learn proven tips and techniques for unleashing your creativity and increasing the effectiveness of your teams, meetings, and problem-solving. This interactive, upbeat session will draw on academic theories as well as applied lessons from association management. Understand the 4 P's definition of creativity and importance of divergent & convergent thinking and leave with great ideas, tools, and strategies to that you will use time and time again.W.I.I.F.M. & M.A.Member expectations are risingChange is needed for GrowthPeople like New, Exciting, & FunWhy CPS?Provides structured methodologyOver 60 years of study, refinementProven to get results … especially on difficult, recurrent challenges
- How CPS works . . .Clarifies the problem to be solvedProvides a safe environment where “outside the box” thinking is encouragedCombats natural tendencies to “rush to judgment” and “resist change” Incorporates unusual perspectives from outsiders and provides an objective facilitator, making the client free to focus on the problem.Clarifies the problem to be solvedProvides a safe environment where “outside the box” thinking is encouragedCombats natural tendencies to “rush to judgment” and “resist change” Incorporates unusual perspectives from outsiders and provides an objective facilitator, making the client free to focus on the problem.Unusual perspectives are from the resource groupThe facilitator “frees” the client to focus on content, not process. In a very general sense, there are three key steps to CPS, and I thought it would be good to introduce you to them as part of this introduction. The key areas are:Explore the Challenge – in which we will discuss key data around the problem and work to state the problem in a clear and definitive way so that we are all on the same page, and headed in the same direction.Generate Ideas – This is the part most people probably think of when you talk about being creative. It is the part where brainstorming comes in, and where we will spend out time identifying a lot of potential solutions.Prepare for Action – comes after we identified a significant number of potential solutions. In this phase, we will sort through to identify ideas for further work, and may work to strengthen an idea, or to develop a timeline of actions to implement an idea.Of course, this is probably not the first time that the client has considered this problem, so we may draw on previous experience and begin primarily in generating ideas. Or maybe even preparing for action. Or maybe once we’ve generated some ideas, we’ll see that we should go back and get some more key data or restate the question. My point is that there is a reason the steps above are round, and interconnected. It is because CPS provides flexibility and interaction, and we will use the various approaches and steps as we need to in order to help the client.The other reason I wanted to outline these three steps is to encourage you to consider how you like to think. Just like everything else about you, the way you think and the way you like to think are a result of your unique individuality. Some folks are better at framing problems and working with data upfront to avoid the need for contingency plans, while others prefer to develop an action plan that works to get a start, making adjustments as necessary. ICSC has done some very good research on this and even developed an instrument called “FourSight”. If you manage or work in a lot of project teams, I encourage you to look into it more – I have found it very enlightening and useful. Key Steps Explore the Challenge --- Identify the goal, wish, or challenge – Ask, “What do you hope to accomplish?”Gather data – “What has been tried before?”; “What obstacles do you see?” “What is your gut feeling?”Clarify the problem – Rephrase and restate what you think you have been asked to do.Stretches thinking through divergentexercises Sparks creative ideas through proven techniques like “forced connections” Focuses thinking toward the development of solutions through convergent steps Refines ideas through specialized tools such as “PPCo”Talking points:Stretches thinking through divergentexercises “Divergent” means expanding. We will use divergent exercises like brainstorming to expand the list of possible solutions, and stretch the boundaries of out thinking.Sparks creative ideas through proven techniques like “forced connections”CPS includes a variety of tools to help you think of the same question in a different way. During a CPS session, visual imagery, music, props, and imaginary excursions may be used to help you generate ideas. Focuses thinking toward the development of solutions through convergent steps “Convergent” means coming together. We will have the client use tools and techniques during convergent steps to help identify which ideas bring us closer to a potential solution. Refines ideas through specialized tools such as “PPCo”Nearly every idea can be improved in some way, but it is often difficult to figure out just how. CPS includes a variety of exercises that can help lead us through evaluating what we like about an idea, what it might lead to, concerns that we have about the idea, and help us to identify a way to overcome those concerns.