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John Gregory INBOUND18

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Video content curation in 20-minutes for the aspiring content marketer. INBOUND18 live demo breakout session slides and videos.

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John Gregory INBOUND18

  1. 1. VIDEO CONTENT CURATION IN 20-MINUTES FOR THE ASPIRING CONTENT MARKETER J O H N G R E G O R Y @ G R E G I E J
  2. 2. 3 QUESTIONS W H O A R E Y O U ? W H E R E A R E Y O U ? W H Y I S T H I S I M P O R T A N T ?
  3. 3. ALWAYS USE THE SMARTPHONE IN LANDSCAPE ORIENTATION LET’S TRY
  4. 4. Original raw unedited iPhone recording. Click to watch
  5. 5. Import iPhone video from desktop into iMovie
  6. 6. Use a branded intro/ outro and title slide
  7. 7. 8 Insert video clip into editor
  8. 8. 9 Trim the start of the video clip
  9. 9. 10 Trim the end of the video clip
  10. 10. 11 Select the video clip and click the audio Auto button shown at the top in blue
  11. 11. 12 Click Reduce background noise and reduce 10-30%
  12. 12. 13 Trying adding a simple Fade to Black transition between video elements
  13. 13. 14 Go to the export icon in the top right corner and select File
  14. 14. 15 720 Resolution is ideal for desktop or mobile viewing
  15. 15. 16 YouTube | Select file from your desktop to YouTube
  16. 16. 17 YouTube | Select video from your desktop to YouTube
  17. 17. 18 YouTube | Add title, description and tags. Then Publish
  18. 18. Here is the YouTube video URL. Copy
  19. 19. Paste the YouTube URL directly in WordPress or via Embed Video ARVE plugin
  20. 20. Final edited and rendered video with Dave McLeod. Click to watch now
  21. 21. 23 THIS MONTH R E C O R D A 1 - M I N U T E V I D E O T O P L A C E O N Y O U R A B O U T U S P A G E https://www.opencityinc.com/what-your-about-us-page-say-about-your-brand
  22. 22. TO CONTACT ME GOOGLE GREGIEJ j o h n . g r e g o r y @ o p e n c i t y i n c . c o m

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