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A Brief Overview of Affiliate Marketing for Newcomers


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We've created an easy Power Point for anyone interested in Affiliate Marketing but doesn't quite understand the concept. Here you will learn different Affiliate Marketing terms and who the players are.

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A Brief Overview of Affiliate Marketing for Newcomers

  1. 1. An Introduction to Affiliate Marketing
  2. 2. What is Affiliate Marketing? • “Pay for performance” marketing • Similar to a referral program • Affiliate Marketing provides individuals, groups and organizations a way to generate revenue by referring other people’s (merchants) products. Image credit :
  3. 3. Who is Who? • Advertiser or Merchant – sells products, they pay for advertising after a sale results from an ad. Affiliate marketing is just another type of advertising method. • Affiliate or Publisher – provides advertising for merchants in exchange for commissions on sales that are generated. • Network – intermediary between merchants and affiliates; provides technology, tracks sales and processes commissions for affiliate marketing • Visitor – Customers that come to your website • Outsourced Program Manager (OPM) – Consultant or firm such as Greg Hoffman Consulting that is in charge of an affiliate program on behalf of a merchant. OPMs help merchants maximize sales through the affiliate channel.
  4. 4. Image Credit:
  5. 5. Types of Affiliate Marketing • Pay per click • Pay per performance • Pay per sale • Pay per lead • Tiered • Residual/Recurring
  6. 6. How to decide what to promote • What types of products do you want to promote? What products will appeal to your visitors? • What is the commission percentage offered by the merchant? • What is the conversion ratio? Image Credit:
  7. 7. Types of Affiliate Sites • Comparison – provides a list of prices from retailers from whom users can buy • Coupon – provide the customer with a reduced cost or free shipping, sometimes a specific dollar or percentage discount • Blog – uniquely serves a targeted and usually loyal customer base • Shopping Directory – web directory style website that focuses on sites that sell products or services. • Datafeed – Displaying merchant products on your own site so customers can click through to buy
  8. 8. Getting Started • Sign up for a network. It is free. • Apply to merchant programs that you would like to promote. • Once you are approved you will have access to banners and other marketing materials to use to promote the merchant. • Start adding content to your website.Image Credit:
  9. 9. Affiliate Networks
  10. 10. Affiliate Networks