Dibs Seo Pres110511


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This presentation is about improving your website organic ranking with search engine optimization (SEO), Search engine marketing (SEM), & pay-per-click (PPC) utilizing keywords & phrases.

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Dibs Seo Pres110511

  1. 1. Gregg Anderson Florida Public Relations Association W Search Engine Optimization May 2011
  2. 2. All About Key Words & Phrases Search Engine Optimization
  3. 3. Search Engine Optimization <ul><li>Best Google Adwords Keyword Tool is Google.com </li></ul><ul><li>Google itself will tell you how competitive the landscape is with every search. Take a look just below the search query and see how many sites are vying for that keyword you’d like to target. Remember the more sites competing for a particular keyword the harder it’s going to be to rank for that specific keyword. </li></ul>
  4. 4. Search Engine Optimization <ul><li>Best Google Adwords Keyword Tools </li></ul><ul><li>Based on the organic search engine results, specifically positions 1, 2, and 3; you will be provided with sites answering the question better than all the others. Take a look at where they are going and get to work making changes. </li></ul><ul><li>Basic search engine ranking criteria are broken down into 5 key areas. </li></ul><ul><ul><li>On page content and the use of that keyword in the copy </li></ul></ul><ul><ul><li>Meta data (Title, Keywords, Description) </li></ul></ul><ul><ul><li>Alt text for images </li></ul></ul><ul><ul><li>In-bound links </li></ul></ul><ul><ul><li>Out-bound links </li></ul></ul>
  5. 5. Search Engine Optimization <ul><ul><li>Limitations: </li></ul></ul><ul><ul><li>This is Like Cutting Your Lawn with Scissors! </li></ul></ul><ul><ul><li>It is going to take sometime. You might consider purchasing a software suite with a license that allows for learnings to be analyzed and distilled faster. But at the end of the day someone still have to do the work of optimizing for the right (aka best) keywords. </li></ul></ul>
  6. 6. Search Engine Optimization <ul><li>Best Google Adwords Keyword Tools </li></ul><ul><li>Do you have some keywords you want the organization to rank on Google? </li></ul><ul><li>You will need to build out a comprehensive list and then see how trafficked those keywords are. </li></ul>
  7. 7. Search Engine Optimization The Keyword Buildout Tool https://adwords.google.com/o/Targeting/Explorer?__u=1000000000&__c=1000000000&ideaRequestType=KEYWORD_IDEAS#search.none).
  8. 8. Search Engine Optimization <ul><li>Limitations: </li></ul><ul><li>Google Adwords Traffic Estimator Accuracy. Unless you are a large national retailer, the geographic region of global and local monthly search traffic are simply unachievable or inaccurate. </li></ul><ul><li>Search is Complex: Keywords, competition, brands, target customer, pricing – ALL VARY BY MARKET! “Miami Human Resources” may be the best search term in Miami but its “HR Tampa” in Tampa. </li></ul>
  9. 9. Search Engine Optimization <ul><li>The Top Search Queries Tools </li></ul><ul><li>Want to acquire more customers from Google? </li></ul><ul><li>Take a peek at what your current search engine users are searching for and finding on your current website. </li></ul><ul><li>This will help leverage current “successes” although it may it be to small, to expand and acquire new prospects on the engines. </li></ul>
  10. 10. Search Engine Optimization The Top Search Queries Tools https://www.google.com/accounts/ServiceLogin?service=sitemaps&passive=true&nui=1&continue=https://www.google.com/webmasters/tools/home?hl%3Den&followup=https://www.google.com/webmasters/tools/home?hl%3Den&hl=en.
  11. 11. Search Engine Optimization <ul><li>Client profile </li></ul><ul><li>Ink out what your own patient services look like (% / $) </li></ul><ul><li>Test market on the cheap – Google Adwords ($100 or less) </li></ul>
  12. 12. Search Engine Optimization <ul><li>Test market on the cheap ($100 or less) </li></ul><ul><ul><li>Setup a Google Adwords account www.google.com/adwords </li></ul></ul><ul><ul><li>ONE AD! NO MORE! </li></ul></ul><ul><ul><ul><li>As many keywords as you can think of (dozen / hundreds) </li></ul></ul></ul><ul><ul><ul><li>Think non-technical terms </li></ul></ul></ul><ul><ul><li>Target locally - 20 miles </li></ul></ul><ul><ul><li>Opt out of “content match” ONLY on Google please </li></ul></ul><ul><ul><li>What are people searching for locally (“Impressions”) </li></ul></ul>
  13. 13. Search Engine Optimization
  14. 14. Search Engine Optimization <ul><li>Here’s the Skinny: To generate traffic to your website, targeting the right keywords is critical. </li></ul><ul><li>  </li></ul><ul><li>Digital Image Business Solutions blows out an exhaustive list of ALL potential relevant keywords (several hundred thousand keywords), then tests live in the search engine environment, allowing us to create a far more efficient and effective search engine marketing program. Contact [email_address] for a complementary 15 minute consultation and proposal outline. </li></ul>