WHAT ABOUT THE
As digital enables people to express themselves, some are
more visible than others. Some of these people have
become powerful and trusted by many.!
They need to be integrated, which ﬁrst means identifying them,!
connecting with them a smart way and integrating the
communities they belong to.!
To access the “huge audience” communities, you’ll probably
have to pay.!
THE COMMUNICATION PERSPECTIVE/!