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50!
A COMPANY CAN’T AFFORD TO
DEVELOP TOUCHPOINTS IN
SILOS!
Your communication needs to be integrated and I don’t care if
you’re using Vine, Instagram or Facebook. I want all your media
to work together and be consistent and unified.!
A consumer is not “on” or “off” line and your communication
shouldn’t be, either.!
!
Is it essential to point out that it would be useless to push the
consumer through a set of device-specific gates...!
THE COMMUNICATION PERSPECTIVE/!
A NEW PARADIGM!

Published in: Business, Technology
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