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THE PRIVACY ISSUE
50% of respondents trust
their favorite retailers to
use their personal data
responsibly
54%
54% of respondents mind
being observed in store and
aren’t comfortable with the
idea (Nord ic countries
specifically)
8%
50%
Source: Digital Shopper relevancy 2014, Cap Gemini
Not everybody is equal when it comes to privacy. In older countries (particularly Nordic),
people are much more concerned about their personal data.
LaMercatique

Published in: Retail, Business
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