! ! # 9! !KEY TAKEAWAY! EMOTION! It is almost impossible not to be touched by this video; we followed these mothers as they went through the emotional rollercoaster of having children training for – and then making – the Olympic Games. Most of us care for our mothers, and could identify with the love and motivation we saw. ! The video reached over 2.5 million views. Including dubbed versions of the video, it reached well over 10 million. ! ! ! 34! ! LaMercatique!