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26!LaMercatique!AND SCAN QR CODE!6.2% U.S. How digital is modifying marketing

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26!LaMercatique!AND SCAN QR CODE!6.2% U.S. mobile users (14 m users) have scan a code (1D or 2D) in june 2011(Comscore).!-  58% have scanned at home, 39,4% in retail shops and 24.5% in supermarkets!-  In 81% the aim was to compare prices!!Truly, brands are putting QR code without explaining why people should scan them oreven how it is working…!!9!

Published in: Business, Technology

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