20!LaMercatique!THE SOCIAL WEB IS FREE!Since it’s free to update in the social media space, a shortcut to gratuity iseasily found. The social web has a cost. First,it requires time and effort on a long-term basis. You could have spentthis time doing something else and everyone knows that time is money. Moreover, we must create content that will deserve attention and this isoften far from being free. !3!