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39 LaMercatique “Brand community” and Forget everything you knew about social media

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39
LaMercatique
“Brand community” and “fans” are words used by Facebook
to sound attractive and to make things clearer than they
actually are. Any marketer loves the idea of having a
community made of fans but, as it is often the case, reality is
a little bit different...
LET’S BE CLEAR ABOUT IT

Published in: Social Media, Business
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