101
Fundamentals
for
the Workplace
Social Media 101
What Do You Want To Learn
Today About Social Media?
Topics
Social Media 101
Social Media 101
1. Define what ”Social Media” is, and why it is important
2. Understand some of the key social media tool...
Social Media 101
An Overview of…
Social Media 101
What is Social Media?
Social Media 101
Social media is…
“User-generated content generated
through websites, applications and
tools that enable p...
Social Media 101
Let’s be honest, where am I on the
Social Media user spectrum?
1 2 3 4 5 6 7 8 9 10
What’s
Social
Media?
...
Social Media 101
This is an EMOTIONAL topic!
Social Media 101
Social Media in a
Historic Context…
It is Here to Stay,
Let’s Make the Most of It!
Social Media 101
Social Media 101
Exercise:
Can you Name 5 Social
Media Tools, Websites or
Applications?
Social Media 101
Social Media 101
Key Social Media Tools…
Blogs
Social networking sites
Social bookmarking sites
Video sharing sites
Presen...
Social Media 101
Some Social Media Trends…
93% of social media users believe a company should
have a presence in social me...
Social Media 101
…The old communication model
was a monologue…
What Are The Implications in
The Business World…
Company
Cl...
Social Media 101
…The new communication model
is a dialogue…
Client
Company
Social Media 101
What is This “Dialogue?”
• The voice of the consumer
• World-wide collaboration
• Inbound marketing
• Blo...
Social Media 101
A Few
Examples…
Social Media 101
Social Media 101
“More companies are discovering that an
über-connected workplace is not just about
implementing a new set...
Social Media 101
Exercise:
Social Media & Their
General Applications
What are the top 3?
Social Media 101
Top 3:
1-Networking
2-Video / Audio Sharing
3- Information Sharing / Collaboration
Social Media 101
Social Media: The 5 General Applications
Branding
Customer Service
Collaboration
Networking
Thought Leade...
Social Media 101
Social Media General Applications
1-Company Branding:
Reach the customer where they are, with legitimate
...
Social Media 101
Social Media General Applications
2-Customer Service
Engage the customer to solve issues and create highe...
Social Media 101
Social Media General Applications
3-Collaboration
Build rapport, discuss best practices, resolve issues a...
Social Media 101
Social Media General Applications
4-Networking
Interacting with individuals through social media, who hav...
Social Media 101
Social Media General Applications
5-Thought Leadership
Thought leaders are experts who are recognized amo...
Social Media 101
Social Media General Applications
Social Media 101
Social Media General Applications
Branding
Customer
Service Collaboration Networking
Thought
Leadership
G...
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Social Media Introduction And Overview

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Social Media Introduction And Overview

  1. 1. 101 Fundamentals for the Workplace
  2. 2. Social Media 101 What Do You Want To Learn Today About Social Media?
  3. 3. Topics Social Media 101
  4. 4. Social Media 101 1. Define what ”Social Media” is, and why it is important 2. Understand some of the key social media tools and how I can utilize them in my career 3. Understand the basic “etiquette” of social media 4. Set goals to better utilize social media at work and in my career Learning Objectives:
  5. 5. Social Media 101 An Overview of…
  6. 6. Social Media 101 What is Social Media?
  7. 7. Social Media 101 Social media is… “User-generated content generated through websites, applications and tools that enable people to interact and share information online” Tom Humbarger Blogger, Social Media Expert
  8. 8. Social Media 101 Let’s be honest, where am I on the Social Media user spectrum? 1 2 3 4 5 6 7 8 9 10 What’s Social Media? Can’t Live Without it!
  9. 9. Social Media 101 This is an EMOTIONAL topic!
  10. 10. Social Media 101 Social Media in a Historic Context… It is Here to Stay, Let’s Make the Most of It!
  11. 11. Social Media 101
  12. 12. Social Media 101 Exercise: Can you Name 5 Social Media Tools, Websites or Applications?
  13. 13. Social Media 101
  14. 14. Social Media 101 Key Social Media Tools… Blogs Social networking sites Social bookmarking sites Video sharing sites Presentation sharing sites User reviews Crowdsourcing/Publishing
  15. 15. Social Media 101 Some Social Media Trends… 93% of social media users believe a company should have a presence in social media 67% of global internet users visit social networks 25% read blogs 20% maintain a social networking profile Visiting social media sites is 4th most popular online activity Social media is growing at 3xoverall internet rate Why Should You Care?
  16. 16. Social Media 101 …The old communication model was a monologue… What Are The Implications in The Business World… Company Client
  17. 17. Social Media 101 …The new communication model is a dialogue… Client Company
  18. 18. Social Media 101 What is This “Dialogue?” • The voice of the consumer • World-wide collaboration • Inbound marketing • Blogs, Social Networks, Forums…etc The Customer is Speaking Back!
  19. 19. Social Media 101 A Few Examples…
  20. 20. Social Media 101
  21. 21. Social Media 101 “More companies are discovering that an über-connected workplace is not just about implementing a new set of tools — it is also about embracing a cultural shift to create an open environment where employees are encouraged to share, innovate and collaborate virtually” Willyerd & Meister HarvardBusiness.org
  22. 22. Social Media 101 Exercise: Social Media & Their General Applications What are the top 3?
  23. 23. Social Media 101 Top 3: 1-Networking 2-Video / Audio Sharing 3- Information Sharing / Collaboration
  24. 24. Social Media 101 Social Media: The 5 General Applications Branding Customer Service Collaboration Networking Thought Leadership
  25. 25. Social Media 101 Social Media General Applications 1-Company Branding: Reach the customer where they are, with legitimate information – PR, Loyalty, Branding…
  26. 26. Social Media 101 Social Media General Applications 2-Customer Service Engage the customer to solve issues and create higher levels of customer satisfaction in a fast, “trackable” and cost effective way
  27. 27. Social Media 101 Social Media General Applications 3-Collaboration Build rapport, discuss best practices, resolve issues and generate ideas within your specific industry or profession
  28. 28. Social Media 101 Social Media General Applications 4-Networking Interacting with individuals through social media, who have Similar interests in an effort to build relationships that will produce current and future benefits.
  29. 29. Social Media 101 Social Media General Applications 5-Thought Leadership Thought leaders are experts who are recognized among their peers as an authority on innovative ideas within a particular industry. Thought leaders are trusted by the industry and share their “intellectual capital” to help others to innovate, solve problems, be more effective.
  30. 30. Social Media 101 Social Media General Applications
  31. 31. Social Media 101 Social Media General Applications Branding Customer Service Collaboration Networking Thought Leadership Groups x x x x Fan Page x x x x x x x x x x x x x x x x x x x x x x

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