Top Ten Tips for Effective PPC Advertising
1. Define your target audiences.
2. Use Geo-targeting wisely.
3. Learn your customers' keywords.
4. Buy misspellings of keywords.
5. Put keywords into focused ad groups.
6. Write ads that get the clicks.
7. Have several keyword ads and test.
8. Know where you are sending leads.
9. Measure performance.
10. Manage campaigns aggressively